{"id":42980,"date":"2021-02-26T04:16:54","date_gmt":"2021-02-26T04:16:54","guid":{"rendered":"https:\/\/onesaas.local\/blog\/reduce-no-shows-text-reminders-patients\/"},"modified":"2024-03-27T19:53:42","modified_gmt":"2024-03-27T19:53:42","slug":"reduce-no-shows-text-reminders-patients","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/reduce-no-shows-text-reminders-patients\/","title":{"rendered":"How to reduce no shows with text reminders for patients"},"content":{"rendered":"\n<p>Patient no-shows can cause significant distress and challenges for practices, physicians, and medical administrators. One Queensland hospital reported losing <a href=\"https:\/\/www.healthandlife.com.au\/wp-content\/uploads\/2019\/04\/How-to-handle-no-shows-and-those-tricky-did-not-attend-fees-_-Australian-Doctor-Group.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">$4M per month to patients not showing up for appointments.<\/a><\/p>\n\n\n\n<p>Solving low attendance rates and patient communications doesn\u2019t require an onerous solution. In fact, sending simple and affordable text message appointment reminders might just be your answer!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong>RELATED: <\/strong>Find out how to <a href=\"https:\/\/messagemedia.com\/nz\/blog\/how-much-is-your-business-losing-from-no-show-appointments\/\" target=\"_blank\" rel=\"noreferrer noopener\">calculate your no-show rate<\/a> and how much it is costing your business!<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Reduce missed appointments now!          <\/h2>\r\n\r\n          <p class=\"mb-4\">Learn how with our free SMS appointments ebook.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/reduce-no-shows-and-missed-appointments-with-business-messaging\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Download now<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Reduce missed appointments now!\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Why you should use text reminders in medical practices<\/h2>\n\n\n\n<p>When you engage with patients, you are talking to everyone and anyone.<\/p>\n\n\n\n<p>If health practitioners wish to communicate with patients and ensure attendance rates, they should pick communication technologies that are accessible and convenient. Using smartphone-only enabled apps isn\u2019t going to work.<\/p>\n\n\n\n<p>mHealth (aka mobile health) technology is defined by the <a href=\"https:\/\/www.who.int\/goe\/publications\/goe_mhealth_web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">World Health Organisation<\/a> as the use of mobile and wireless technologies to help practitioners and medical offices achieve health objectives for their patients. With the rise in global phone coverage and increasing use of mobiles globally, mobile-assisted technology\u2014especially SMS text messaging\u2014seems best placed to reach as many patients as possible.<\/p>\n\n\n\n<p>SMS technology is also:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"513\" height=\"255\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Infographic-1.png\" alt=\"An infographic showing a phone sending a text message\" class=\"wp-image-15745\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Infographic-1.png 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Infographic-1-300x149.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubiquitous<\/strong> &#8211; familiar and universal to most people<\/li>\n\n\n\n<li><strong>Accessible<\/strong> &#8211; <a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\">5.25B people<\/a> own or use a mobile phone<\/li>\n\n\n\n<li><strong>Cut-through<\/strong> &#8211; <a href=\"https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\" target=\"_blank\" rel=\"noreferrer noopener\">98% open rate<\/a> versus email\u2019s <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\" target=\"_blank\" rel=\"noreferrer noopener\">20% open rate<\/a><\/li>\n\n\n\n<li><strong>Preferred<\/strong> &#8211; <a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/getting-the-message-consumer-attitudes-to-business-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">73% of consumers prefer to get a text message<\/a> over other comms<\/li>\n\n\n\n<li><strong>Self-paced<\/strong> &#8211; If responses are required from either end, practitioners or patients can respond at their leisure<\/li>\n\n\n\n<li><strong>Proven<\/strong> &#8211; Consistent studies have shown that appointment text reminders can reduce no-shows by 50% across the board, not just for healthcare.<\/li>\n\n\n\n<li><strong>Responsive<\/strong> &#8211; SMS can produce high response rates of +50%<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong>SUCCESS STORY:<\/strong> When email was failing to produce quick and responsive communications, not-for-profit Rona Scrubs switched to text messaging to communicate with doctors and nurses instead. This produced <a href=\"https:\/\/messagemedia.com\/case-studies\/customer-success-rona-scrubs-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">50% response rates within just 10-15 minutes<\/a>\u2014as opposed to 10% response rates for email\u2014over a 2-week period.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"513\" height=\"301\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Reminder-Template-Left-Bank-Medical-Example.png\" alt=\"An example SMS from Left Bank Medical reminding client about appointment\" class=\"wp-image-15746\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Reminder-Template-Left-Bank-Medical-Example.png 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Reminder-Template-Left-Bank-Medical-Example-300x176.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n\n\n<p>Over the years, extensive research has demonstrated the power and effectiveness of patient appointment reminders for medical appointments. This is most likely why you\u2019ve seen the widespread adoption of this communication channel by many healthcare providers!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6112101\/\" target=\"_blank\" rel=\"noreferrer noopener\">162 research studies were undertaken in SMS appointment reminder behaviour interventions<\/a>, it was found that nearly <em>all<\/em> demonstrated that text message reminders improved patients&#8217; medical compliance and they were significantly more likely to show up at their appointment on time &#8211; delivering better outcomes for both the patients and the medical facility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 tips for effective patient reminder text messages<\/h2>\n\n\n\n<p>If you\u2019re considering using text messaging to help your practice reduce no-shows and increase engagement with patients, ensure you optimise your SMS appointment reminders with these four easy tips!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Save time by sending automated appointment reminders<\/h3>\n\n\n\n<p>Save your admin team some time and boost your bottom line by automating SMS reminders through your medical practice management software.<\/p>\n\n\n\n<p>Make scheduling appointments easy with automated text confirmations and reminders that go out as soon as someone makes a booking. This process should also allow you to offer customers a preference for their communications, whether that\u2019s via SMS or email.<\/p>\n\n\n\n<p>Automate responses as well to allow for rescheduling or cancellations by adding two-way messaging to your text messaging sends. For example, the recipient could reply with Y to confirm, or an N to cancel. If they reply N, you could automate a follow-up message with a link or invite them to call in to reschedule.<\/p>\n\n\n\n<p>Adding automated responses makes it even more convenient and easy for customers to engage with you.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f1f4f5\"><strong>RELATED:<\/strong> Learn about the new and exciting ways healthcare providers are using <a href=\"https:\/\/messagemedia.com\/nz\/blog\/text-messaging-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\">text messaging to deeper engage patients<\/a> and provide better patient care.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Send the right number of SMS messages at the right time<\/h3>\n\n\n\n<p>The optimal number of appointment reminder messages varies between 1 &#8211; 3 depending on lead time (time until the appointment). When sending text messages you should aim to space them out. For example, bombarding a patient with 3 text messages if they\u2019ve made a booking in two days\u2019 time is excessive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"513\" height=\"210\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/Graphic-text-message-reminders_1.png\" alt=\"Infographic showing the correct number of SMS to send (1-3 reminders) and optimal time: 24 hours before an appointment\" class=\"wp-image-15748\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/Graphic-text-message-reminders_1.png 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/Graphic-text-message-reminders_1-300x123.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n\n\n<p>Make sure to always send one 24 hours before an appointment, while you can choose to space the other two as you see fit. For example, you might choose to send a final reminder 1-2 hours before the appointment. You could also send another 1 week before the client&#8217;s appointment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep your SMS content brief and factual<\/h3>\n\n\n\n<p>One of the biggest reasons why SMS cuts through and incentivises actions is its brevity! With only 160 characters, businesses might get right down to the point or link to a web page for more information.<\/p>\n\n\n\n<p>With patient text reminders, you want to keep to the facts (like appointment date) and stay concise. This helps customers to quickly skim, reply, and move on with their lives while still keeping the fact they have an upcoming appointment at the front of their mind.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"513\" height=\"322\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Template-but-broken-down.png\" alt=\"An SMS template which outlines the key information to include and CTA\" class=\"wp-image-15744\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Template-but-broken-down.png 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/02\/SMS-Template-but-broken-down-300x188.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n<\/div>\n\n\n<p>Make sure to always include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date and time<\/li>\n\n\n\n<li>Location information (if necessary)<\/li>\n\n\n\n<li>Who is contacting them<\/li>\n\n\n\n<li>CTA if they need to cancel or reschedule<\/li>\n\n\n\n<li>Opt-outs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Make your SMS messages personal<\/h3>\n\n\n\n<p>Did you know <a href=\"http:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">71% of customers feel frustrated when an experience, whether medical, retail or otherwise, is impersonal<\/a>?<\/p>\n\n\n\n<p>Patients are often in vulnerable situations when they visit a physician. It\u2019s essential therefore that communications are personalised so that patients feel you take their care seriously.<\/p>\n\n\n\n<p>It\u2019s also a lot easier than you think!<\/p>\n\n\n\n<p>With text messaging, you can easily add in parameters such as <strong>#FIRST NAME#<\/strong> or <strong>#DOCTOR#<\/strong>. Your healthcare management system or our <a href=\"https:\/\/support.messagemedia.com\/hc\/en-us\/articles\/4413561974031#using-personalised-fields\" target=\"_blank\" rel=\"noreferrer noopener\">web portal should be able to pick up the information<\/a> from your patient database and add it directly into the communications you send to patients.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Banish no-shows with SMS.          <\/h2>\r\n\r\n          <p class=\"mb-4\">Find out how with our free ebook.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/reduce-no-shows-and-missed-appointments-with-business-messaging\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Download now<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Banish no-shows with SMS.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts, further reading<\/h2>\n\n\n\n<p>Ensuring patient attendance doesn\u2019t have to be a headache. With text message reminders, you can easily uplift attendance by up to 50%. If you want to learn more or speak to someone about your no-show challenges; make sure to please call or contact <a href=\"https:\/\/messagemedia.com\/nz\/contact\/\">one of our messaging specialists now<\/a>. <\/p>\n\n\n\n<p>Make sure to also check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The many different ways <a href=\"https:\/\/messagemedia.com\/nz\/blog\/text-messaging-in-healthcare\/\">text messaging in healthcare helps improve patient outcomes<\/a> (not just appointment reminders)<\/li>\n\n\n\n<li><a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-appointment-reminders\/\">6 essential best practice tips<\/a> for appointment reminder texts<\/li>\n\n\n\n<li>How <a href=\"https:\/\/messagemedia.com\/nz\/industries\/sms-for-healthcare\/\">COVID-19 has changed the way healthcare providers communicate<\/a><\/li>\n\n\n\n<li>Download our free <a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/reduce-no-shows-and-missed-appointments-with-business-messaging\/\">reduce no-shows with business messaging ebook<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":37439,"menu_order":128,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[121],"class_list":["post-42980","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to reduce no shows with text reminders for patients | MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"Learn how patient text reminders are driving down no-shows for clinics, practices and hospitals. Find out how they can help your business now New Zealand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/nz\/blog\/reduce-no-shows-text-reminders-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reduce no shows with text reminders for patients | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Learn how patient text reminders are driving down no-shows for clinics, practices and hospitals. 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