{"id":42938,"date":"2021-06-08T03:33:00","date_gmt":"2021-06-08T03:33:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/sms-tips-drive-effective-communication-in-childcare\/"},"modified":"2024-03-27T19:52:03","modified_gmt":"2024-03-27T19:52:03","slug":"sms-tips-drive-effective-communication-in-childcare","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/sms-tips-drive-effective-communication-in-childcare\/","title":{"rendered":"6 SMS tips to drive effective communication in childcare"},"content":{"rendered":"\n

Like any industry, the childcare sector is subject to changing trends. Greater competition and rising standards<\/a> for childcare facilities are putting pressure on the industry. Expectations regarding communication are greater than ever before. <\/p>\n\n\n\n

Where once a fortnightly newsletter was adequate, parents and carers now want centres to use more modern technology<\/a> so they know what their child is doing throughout the day. Some centres even offer video streaming of children<\/a> for this purpose! This expectation of more instantaneous communication will only increase as tech-savvy millennials make up a larger proportion of parents.<\/p>\n\n\n\n

Increased populations and women returning to work in greater numbers are driving the growth in the childcare industry. However, quality of service is still paramount in parents\u2019 minds as they choose a centre for their child.<\/p>\n\n\n\n

A robust communications strategy using SMS<\/a> can help you meet many of these challenges.<\/p>\n\n\n\n

Keep up with regulatory compliance requirements<\/h2>\n\n\n\n

Childcare requires compliance with regulations in many areas, with information regularly required from parents, such as vaccination records, documents pertaining to childcare subsidies, and other forms. Send an SMS to remind parents quickly and easily which information is required when.<\/p>\n\n\n\n

Manage vacancies<\/h2>\n\n\n\n

You can use text messaging to help you maximise capacity. If a space becomes available when a child is away \u2013 offer the spot to another family via SMS, which will catch their attention in the busy rush of the morning. Parents can quickly confirm their acceptance, meaning you can quickly fill the space.<\/p>\n\n\n\n

To manage more longer-term placements, send a text at the beginning of every year to confirm which children are returning to care to help with planning.<\/p>\n\n\n\n

Provide regular updates that keep busy parents informed<\/h2>\n\n\n\n

A good childcare service not only provides exceptional care but also conveys that to the child\u2019s carers. Parents will love a quick text that confirms that an upset child has settled quickly and is enjoying their day. They will also appreciate a welcome text at the start of each year, or an enquiry about the child\u2019s health if they have been away or unwell.<\/p>\n\n\n\n

Raising small children keeps parents busy so they will appreciate any efforts by their childcare centre to help them keep on top of things. Remind parents about incursions, public holiday closures, fundraisers, dress-up days, working bees, and other events.<\/p>\n\n\n\r\n

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\r\n Simplify communications with parents and staff. <\/h2>\r\n\r\n

Choose a channel everyone is familiar with – text messaging!<\/p>\r\n\r\n

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