{"id":42926,"date":"2021-07-20T17:00:21","date_gmt":"2021-07-20T07:00:21","guid":{"rendered":"https:\/\/onesaas.local\/blog\/how-single-sign-on-sso-protects-your-business\/"},"modified":"2024-03-27T19:52:01","modified_gmt":"2024-03-27T19:52:01","slug":"how-single-sign-on-sso-protects-your-business","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/how-single-sign-on-sso-protects-your-business\/","title":{"rendered":"Product release: How single sign on (SSO) protects your business"},"content":{"rendered":"\n

Security attacks and data breaches are on the rise, with businesses reporting a total of 3,950 confirmed data breaches in 2020<\/a> alone. The security of your private information has never been more important.<\/p>\n\n\n\n

To counter this, MessageMedia has launched our newest feature<\/strong>: single sign-on<\/em>, also known as SSO. It\u2019s likely you are already using SSO with other applications as more and more businesses are employing this security measure to better protect themselves, their employees, and their information.<\/p>\n\n\n\n

What is single sign-on (SSO)<\/h2>\n\n\n\n

Simply put, SSO is an identity management system that allows a business and its users to gain entry to multiple applications with just one set of user credentials.<\/p>\n\n\n\n

What does this mean?<\/h4>\n\n\n\n

A user, whether they\u2019re an employee of your business or a single business administrator, will not need to create an entirely new username and password to access our SMS services. SSO enables users to simply sign in using their account with another trusted service.<\/p>\n\n\n\n

Basically, SSO allows trusted websites (aka central authenticator) such as Microsoft, Linkedin, Facebook, or Google, to verify a user\u2019s identity. Once the user\u2019s identity has been validated and the company requesting this validation (i.e. MessageMedia) is also checked, only then is user access granted.<\/p>\n\n\n\n

Imagine SSO as an invisible license or passport that is stamped by a trusted party to allow you access to online software or services.<\/p>\n\n\n\n

Benefits of using an SSO solution<\/h2>\n\n\n\n

For users and businesses there are multiple benefits:<\/p>\n\n\n\n