{"id":42872,"date":"2024-04-19T19:32:58","date_gmt":"2024-04-19T19:32:58","guid":{"rendered":"https:\/\/onesaas.local\/blog\/8-golden-rules-how-to-write-sms-marketing\/"},"modified":"2024-05-10T17:18:03","modified_gmt":"2024-05-10T17:18:03","slug":"how-to-write-sms-for-marketing","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/how-to-write-sms-for-marketing\/","title":{"rendered":"11 golden rules for how to write SMS for marketing"},"content":{"rendered":"\n

You’ve just integrated text messages into your marketing strategy and want to create successful SMS campaigns? Then you’ve come to the right place! We’ve put together eleven tips for how to write SMS for marketing.<\/strong><\/p>\n\n\n\n

When it comes to connecting with your customers, you should never underestimate the power of a text message. It’s familiar, instant, personal and unobtrusive \u2014 all at the same time \u2014 giving you a quick and easy way to reach out.<\/p>\n\n\n\n

Yet despite the fact that everyone uses text messaging all of the time, many businesses still get it wrong. And now that customers can easily block messages, even the slightest mistake can be costly. So when someone gives you their phone number, you want to make it count.<\/p>\n\n\n\n

Here are eleven golden rules for how to write SMS for marketing purposes. Follow these rules to send messages that connect with your customers, each and every time.<\/p>\n\n\n\n

1. Have something to say<\/h2>\n\n\n\n

Text messages have open rates of 98% as most people read SMS within minutes of receiving them. That’s why SMS marketing campaigns can reach incredible click-through rates of up to 36%<\/a>. However, you can only reach these metrics if your message is truly meaningful. Before blasting your audience with unwanted text messages, consider what type of content they would be interested in. Then craft your campaigns around that. If you’re not sure, ask them in a survey<\/a>! <\/p>\n\n\n\n

The better you understand your target audience the more successful your SMS marketing will be. <\/p>\n\n\n\n

2. Be clear<\/h2>\n\n\n\n

SMS feels more personal than other channels. Lean into this. Be clear about why you’re getting in touch, or show them why you think they’ll be interested in whatever you’re promoting. This transparency will help show that your message isn’t spam. <\/p>\n\n\n\n

Likewise, if there’s something they need to do with the message, spell it out. For example, do they need to keep the message to show in-store? Tell them. Do they need to reply Y or N to confirm an appointment? Make it known.<\/p>\n\n\n

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Be clear to make the exchange as easy as possible<\/figcaption><\/figure>\n<\/div>\n\n\n

3. Time it right<\/h2>\n\n\n\n

Most people have their phones with them. All. The. Time. But it doesn’t mean they want to get a notification from you at 9pm on a Friday night. Generally, the best time to send business messages is mid to late afternoon on weekdays. Of course, this isn’t true for every brand. If you’re reaching out to a commuter audience, 7am might be a much better time for them to read your texts on their way to work. Busy parents, on the other hand, will have more time to check their messages after bedtime. <\/p>\n\n\n\n

Feel free to experiment until you find the best timing for your target audience. Don’t forget to consider different timezones if your customers come from different geographic areas. With professional SMS marketing tools<\/a>, you can also schedule your messages, so you don’t have to manually send them in the middle of the night. <\/p>\n\n\n\n

While timing’s on your mind, remember that time-bound texts can work a treat if you’ve got a limited-time offer coming up.<\/p>\n\n\n

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Timing can be an important factor for time-sensitive sales.<\/figcaption><\/figure>\n<\/div>\n\n\r\n
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\r\n Ready to hit the ground running? <\/h2>\r\n\r\n

Start a 14-day free trial with Sinch MessageMedia and see how easy it is to craft successful SMS campaigns.<\/p>\r\n\r\n

\r\n Book a demo<\/a>Let’s chat<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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