{"id":42854,"date":"2022-03-04T01:24:00","date_gmt":"2022-03-03T15:24:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/text-based-loyalty-program\/"},"modified":"2024-03-27T19:51:53","modified_gmt":"2024-03-27T19:51:53","slug":"text-based-loyalty-program","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/text-based-loyalty-program\/","title":{"rendered":"Win the hearts of your customers with an SMS loyalty program."},"content":{"rendered":"\n<p><sub>Last updated October 2023<\/sub><\/p>\n\n\n\n<p>As shopping habits change, it can feel harder than ever for businesses to hold on to customers. Building a strong base of loyal customers can really pay off. Loyal customers may want to spend more with you. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What, exactly, is a loyalty program?<\/h2>\n\n\n\n<p>Loyalty programs reward your customers for sticking with your brand. You might offer coupons, rewards points, or special offers to your most loyal customers in order to build a lasting relationship with them. By sending timely and personalised messages, you can increase customer retention and referrals.<\/p>\n\n\n\n<p>Plus, they\u2019re more likely to recommend you to their friends \u2013 helping you win the hearts of new customers and grow your business.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">new customer acquisition costing 5x more <\/a>than retention of your existing customers, it makes financial sense to make the most of your current advocates and communities.<\/p>\n\n\n\n<p>Still not convinced? With the right customer loyalty program behind you, it\u2019s possible to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Increase profit by 25%<\/a> if you increase customer retention by just 5%.<\/li>\n\n\n\n<li>Encourage customers to shop more, with <a href=\"https:\/\/inmoment.com\/blog\/earning-and-destroying-customer-loyalty-retail-cx-trends-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">60% of loyal customers buying more frequently<\/a> from companies they trust.<\/li>\n<\/ul>\n\n\n\n<p>Ensure more significant spend over time \u2013 in their third year with a business, <a href=\"https:\/\/www.retailtouchpoints.com\/resources\/shoppers-spend-67-more-in-their-third-year-as-customers-than-their-first\" target=\"_blank\" rel=\"noreferrer noopener\">customers spend 67% more than their first year<\/a>.<\/p>\n\n\n\n<p>SMS checks all of the boxes, as they are fast, concise, and can be personalised.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">When customers are loyal to a pharmacy, it benefits both parties. We know that our pharmacy rewards program members spend up to 40% more than non-members, shop up to twice as often, and are worth an additional $144\/year to the pharmacy business on average.<\/p>\n<cite>Alyssa Newton, Marketing and Communications Manager, <a href=\"https:\/\/knowitall.net.au\/\">knowITall<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Cut through the clutter with text-based loyalty programs.<\/h2>\n\n\n\n<p>The problem with traditional loyalty programs is low engagement. Customers might dip in once or twice, before putting it out of sight and mind until you email them a reminder. In fact, the average consumer belongs to at least <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/352767\/TLR%202019\/Bond_US%20TLR19%20Exec%20Summary%20Launch%20Edition.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">15 loyalty programs but is active in less than 7 of them<\/a>.<\/p>\n\n\n\n<p>While rewards and incentives are the cornerstones of customer loyalty programs, customers are looking for more than just points.&nbsp; These days, they expect you to use data and insights to personalise your offers and provide a more tailored experience.&nbsp;<\/p>\n\n\n\n<p>This is where text messaging comes in. Delivering your loyalty program via SMS helps you reach your customers directly, stand out from your competitors, and solve the problem of low engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build an SMS loyalty program.<\/h2>\n\n\n\n<p>Here are some tips on how to build an SMS loyalty program that will improve your brand\u2019s relationship with its customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider creating a name for your program that your audience will be able to remember easily.<\/li>\n\n\n\n<li>Choose how your audience will earn rewards. For example, they might earn points with every purchase, or they may receive rewards following referrals or a certain number of visits.<\/li>\n\n\n\n<li>Decide what rewards will be offered. For example, you may use a points system that can be redeemed for free product offers, discounts, or gift cards.<\/li>\n\n\n\n<li>Send welcome messages, confirmation messages, reminders, and thank you notes to customers. An SMS service makes this easy to automate.<\/li>\n\n\n\n<li>Look for more ways to engage with your customers in a personal way. For example, send them a discount code for their birthday.<\/li>\n\n\n\n<li>Track the performance of your program using key metrics, like open rates and click-throughs.<\/li>\n<\/ul>\n\n\n\n<p>Very importantly, make sure you respect <a href=\"https:\/\/messagemedia.com\/nz\/blog\/sms-opt-in-out-rules\/\">opt-in and opt-out rules<\/a>. Get their consent to send them promotional SMS and include a way for them to opt-out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s take a look at some examples.<\/h2>\n\n\n\n<p>Instead of just blasting out blanket messages to all members of a customer loyalty program, it\u2019s easy to segment with SMS. Delivering more personalised offers and incentives as part of your text-based loyalty program will lead to better engagement and more sales. Take a look at our <a href=\"https:\/\/messagemedia.com\/nz\/sms-templates\/\">library of SMS templates<\/a> for more inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give them a warm welcome.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/vip-list-free-drink-sms.svg\" alt=\"vip list free drink sms\" class=\"wp-image-17618\" style=\"width:400px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Make them feel special.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/SMS-marketing-template-members-discount-1024x1024.png\" alt=\"\" class=\"wp-image-20248\" style=\"width:400px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Don&#8217;t forget to say thanks.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/loyal-gym-member-gift-sms-example.svg\" alt=\"loyal-gym-member-gift-sms-example\" class=\"wp-image-17780\" style=\"width:400px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personalise your messaging.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/SMS-template-birthday-treats-1-1024x1024.png\" alt=\"SMS template birthday discount code ecommerce\" class=\"wp-image-19918\" style=\"width:400px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Collect feedback and reviews.<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/SMS-template-feedback-and-review-1-1024x1024.png\" alt=\"\" class=\"wp-image-19920\" style=\"width:400px;height:undefinedpx\"\/><\/figure>\n<\/div>\n\n\n<p>As these examples show, text-based loyalty programs help you achieve greater impact and stronger results.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Take our SMS platform for a spin.          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/contact\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Contact us<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Take our SMS platform for a spin.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n","protected":false},"author":2,"featured_media":38183,"menu_order":80,"template":"","meta":{"_acf_changed":true,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[134],"class_list":["post-42854","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-sms-101-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All About SMS Loyalty Programs | Sinch MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"Build customer trust and confidence with a text message loyalty program. Learn how it can help with speedy delivery and effective cut-through. New Zealand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/nz\/blog\/text-based-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About SMS Loyalty Programs | Sinch MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Build customer trust and confidence with a text message loyalty program. 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