{"id":42848,"date":"2024-05-10T18:36:45","date_gmt":"2024-05-10T18:36:45","guid":{"rendered":"https:\/\/onesaas.local\/blog\/guide-to-mms-messaging\/"},"modified":"2026-03-25T17:37:51","modified_gmt":"2026-03-25T17:37:51","slug":"what-is-mms-messaging","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/what-is-mms-messaging\/","title":{"rendered":"What is MMS messaging? Your guide to creating memorable messages"},"content":{"rendered":"\n

If you’ve ever asked yourself, “What is MMS messaging, and should I use it?”, you’ve come to the right place. In this guide, we explore the ins and outs of the multimedia messaging service.<\/strong><\/p>\n\n\n\n

What is MMS messaging?<\/h2>\n\n\n\n

MMS is short for Multimedia Messaging Service <\/em>(to recap, SMS stands for Short Message Service<\/a>). <\/em><\/p>\n\n\n\n

\u2018Multimedia\u2019 is the keyword here. In an MMS, you can attach pictures and GIFs to your messages \u2013 making them stand out from your standard SMS.<\/p>\n\n\n\n

Here\u2019s an example of an MMS message. You can have an optional heading, a longer block of text, plus an image (which could be a JPEG, PNG or a moving GIF).<\/p>\n\n\n

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Include more text, images, and headings in your MMS messages.<\/figcaption><\/figure>\n<\/div>\n\n\n

This article is an informative overview of MMS messages, but you should be aware that MMS messages are not available in New Zealand<\/strong>. If your business is located outside of New Zealand, however, you may find the below information about MMS messaging helpful. <\/p>\n\n\n\n

Is MMS worth it?<\/h2>\n\n\n\n

Already smashing goals with SMS? Then you might be wondering why bother with MMS. After all, if it ain\u2019t broke, don\u2019t fix it. <\/p>\n\n\n\n

While SMS might not be broken, MMS might deliver even better results. <\/p>\n\n\n\n

Across all channels, imagery is proven to help boost engagement. Almost a decade ago, Buffer reported that tweets with images received 150% more retweets<\/a> than those without. Since then, the use of images in social campaigns has skyrocketed.<\/p>\n\n\n\n

Using images in your text messages has a similar impact. <\/p>\n\n\n\n

Let’s take for instance Yarn<\/a>, Australia\u2019s premier marketplace for authentic First Nations collaborations and products. As stunning as their products are, it’s still a challenge for the e-commerce company to cut through the clutter when sending out marketing campaigns. So, Yarn experimented with SMS and MMS campaigns. And it worked! <\/p>\n\n\n\r\n

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\r\n \u201cWith SMS and MMS, we can reach those people who are engaged with the business and know the brand, but might not check their emails regularly.\u201d \r\n <\/p>\r\n <\/div>\r\n \r\n

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Adam Benz<\/p>\r\n <\/div>\r\n \r\n

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Virtual Marketing Officer, Yarn <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n \n\n\n

Aside from reaching a new audience with text messaging, Yarn has also seen a massive increase in engagement and conversions, particularly after introducing MMS to their campaign channels. <\/p>\n\n\n\n