{"id":42839,"date":"2022-04-12T12:00:00","date_gmt":"2022-04-12T02:00:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/sms-mothers-day-marketing-campaigns\/"},"modified":"2024-03-27T19:51:51","modified_gmt":"2024-03-27T19:51:51","slug":"sms-mothers-day-marketing-campaigns","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/sms-mothers-day-marketing-campaigns\/","title":{"rendered":"6 memorable Mother\u2019s Day marketing campaigns using SMS"},"content":{"rendered":"\n

In the lead-up to Mother\u2019s Day, Australians spend an average of $78<\/a> on their mums, step-mums, grandmas, and all the other significant ladies in their lives. As one of the biggest retail events of the year, what can you do to capture a piece of the pie? <\/p>\n\n\n\n

Here are some helpful tips for engaging, effective SMS marketing ideas for Mother\u2019s Day. And while you\u2019re here, you might get some inspo on what to buy your own mum, too.<\/p>\n\n\n\n

1. Show off your floral creations via text<\/h3>\n\n\n\n

If you\u2019re a florist, you\u2019ll know that Mother\u2019s Day sales are a close second to Valentine\u2019s Day. Make your business stand out with an SMS campaign that includes images of your bouquets. And don\u2019t forget to remind your customers to get in early for the best bouquets. Add your opening hours as a helpful reminder here.<\/p>\n\n\n\n

Top tip:<\/strong> Show off your beautiful floral creations and boost click-through rates (CTR) by up to 15% by using an SMS landing page<\/a> or multimedia messaging service (MMS)<\/a>. Both these options add an image to your text message.  

See how we helped online florist Petals thrive with an SMS strategy<\/a>.<\/p>\n\n\n\n

2. Curate a gorgeous Mother\u2019s Day gift guide<\/h3>\n\n\n\n

Make it easy for your customers to choose the perfect gift by sending a carefully curated gift guide via SMS. Use a short trackable link<\/a> to send customers to your landing page, where they can easily browse and buy Mother\u2019s Day gifts. You could even throw in a discount code or free delivery offer to sweeten the deal.<\/p>\n\n\n\n

Top tip: <\/strong>If you use a platform like Shopify, make the most of MessageMedia: SMS Marketing<\/a>. You can automate your Mother\u2019s Day SMS marketing, abandoned cart reminders, and so much more.<\/p>\n\n\n\n

3. Make it personal for every mum out there<\/h3>\n\n\n\n

Mother\u2019s Day means different things for different families, and many people seek out unique gifts or, at least, the opportunity to personalise the gift with a special message. So why not offer a free card or note with a handwritten message as part of your Mother\u2019s Day marketing strategy?<\/p>\n\n\n\n

Top tip:<\/strong> It can\u2019t hurt to personalise your text messages, too. When sending SMS, use your customer’s first name to grab their attention and make them feel special.<\/p>\n\n\n\n

4. Spread the word about your Mother\u2019s Day event<\/h3>\n\n\n\n

Do you run a gallery? A restaurant? A bar? If you\u2019re holding a special event on Mother\u2019s Day \u2013 live music, perhaps, or a themed exhibition \u2013 then start promoting it pronto. You\u2019ll want people to add your event to their Mother\u2019s Day schedule and, if needed, buy their tickets early on.<\/p>\n\n\n\n

Top tip:<\/strong> So you can focus on running a fabulous event, set up automated alerts and reminders using SMS for event management<\/a>.<\/p>\n\n\n\n

5. Seek out mums who love to give back<\/h3>\n\n\n\n

54% of women give to charity<\/a>, compared to only 40% of men. Mums are a generous bunch, and many would love nothing more than a gift donation to those in need. If you are a non-profit, you could send out a quick message if you\u2019re seeking volunteers or donations. Include the ability for people to donate in the name of their mum for Mother\u2019s Day. <\/p>\n\n\n\n

Top tip:<\/strong> Make donations or volunteering efforts tangible and memorable by setting up an SMS landing page. Use it to show the donor\u2019s (or their mum\u2019s) name and the amount donated.<\/p>\n\n\n\n

6. Offer gifts that keep on giving<\/h3>\n\n\n\n

Why should we limit the celebration of motherhood to just one day? Give your customers the option of a gift that keeps on giving, in the form of a subscription or membership. <\/p>\n\n\n\n

Consider how you could package up your product or service into a gift series. For example, if you run a personal training business, you could offer mother-daughter packages. Or, if you own a hair salon, you could offer a monthly pamper.<\/p>\n\n\n\n

Top tip:<\/strong> SMS automation is a great way to maintain subscriptions or memberships beyond Mother\u2019s Day. Send out a monthly reminder to the gift recipient about their treat \u2013 it\u2019s all automated so you don\u2019t have to remember.<\/p>\n\n\n\n

Want more SMS marketing ideas?<\/h3>\n\n\n\n

For more inspo on using SMS during big sales events like Mother\u2019s Day, check out:<\/p>\n\n\n\n