{"id":42824,"date":"2022-05-13T15:00:00","date_gmt":"2022-05-13T05:00:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/ecommerce-shopping-cart-abandonment-solution\/"},"modified":"2024-03-27T19:51:50","modified_gmt":"2024-03-27T19:51:50","slug":"ecommerce-shopping-cart-abandonment-solution","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/ecommerce-shopping-cart-abandonment-solution\/","title":{"rendered":"Which abandoned cart solution is right for your ecommerce store?"},"content":{"rendered":"\n<p><sub>Last updated September 2023<\/sub><\/p>\n\n\n\n<p>If you have an online store, then you\u2019ll know all about cart abandonment. Your customer gets tantalisingly close to the finish line, only to disappear at the last moment. It\u2019s painful to watch.<\/p>\n\n\n\n<p>The average <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">shopping cart abandonment rate<\/a> is just shy of 70%. But there is good news. Brands could regain a whopping $260 billion from abandoned orders through checkout page optimisation. And the easiest way to convert abandonment into sales? SMS reminders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do your customers abandon their carts?<\/h2>\n\n\n\n<p>When it comes to cart abandonment, the main thing to remember is that most people who abandon their cart actually intend to return and buy. In fact, one study found that <a href=\"https:\/\/cxl.com\/blog\/shopping-cart-abandonment-how-to-recover-baskets-of-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of customers<\/a> who abandon their cart have every intention of making a purchase.&nbsp;<\/p>\n\n\n\n<p>It\u2019s why it pays off to chase up customers who abandon their carts. By treating cart abandonment as a key step in the customer\u2019s purchase journey, you can start using it to your advantage.<\/p>\n\n\n\n<p>That said, online shoppers sometimes abandon their carts even if they\u2019re ready to buy. Here are 7 common reasons.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Extra costs.<\/strong> <br>If your shipping costs or other fees are too high, people will jump ship. On the flip side, by adding free shipping, 79% of shoppers are more likely to buy from you.<\/li>\n\n\n\n<li><strong>Having to create an account.<\/strong> <br>If you require customers to create an account to complete a purchase, then over one-quarter of them will drop off. To avoid this, you could offer a guest checkout option.<\/li>\n\n\n\n<li><strong>A complicated checkout process.<\/strong> <br>If there are too many steps, or it\u2019s not clear how to add\/remove items, then about one-fifth of customers will bail.<\/li>\n\n\n\n<li><strong>Lack of transparency about costs.<\/strong> <br>Customers want the ability to see the total check-out cost from the beginning.<\/li>\n\n\n\n<li><strong>Slow delivery.<\/strong> <br>If the estimated delivery time is too long, customers are likely to look elsewhere for faster options.<\/li>\n\n\n\n<li><strong>Website errors.<\/strong> <br>Sometimes, the cart abandonment is due to a crash at your end. If your site doesn\u2019t work, customers will leave.<\/li>\n\n\n\n<li><strong>No returns policy.<\/strong> <br>Customers want the reassurance that they can easily return unwanted items.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-12 text-center\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n                      <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                  <\/div>\r\n      <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n<\/p>\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you win back customers who bail?<\/h2>\n\n\n\n<p>You\u2019ve got a range of options for reconnecting with customers who abandon their cart. Each has its own pros and cons, but one stands out as the most effective. Let\u2019s take a look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email.<\/h3>\n\n\n\n<p>Email remarketing is a common technique to tackle cart abandonments. And for good reason. Up to <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">45% of abandonment emails are opened<\/a> \u2013 and, more importantly, 21% of customers click through, and 50% of them complete their order.<\/p>\n\n\n\n<p>But email has its drawbacks. People\u2019s inboxes are more cluttered than ever \u2013 with an average of <a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-many-emails-does-the-average-person-receive-per-day\/#:~:text=In%20fact%2C%20the%20number%20of,3%25%20each%20year%20until%202022.&amp;text=Keeping%20all%20this%20in%20mind,sent%20and%20received%20each%20day.\" target=\"_blank\" rel=\"noreferrer noopener\">121 emails per day<\/a> landing in each inbox. Plus, email can lack immediacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-app notifications.<\/h3>\n\n\n\n<p>In-app or push notifications is another strategy to reduce cart abandonment. One study found that app notifications <a href=\"https:\/\/www.entrepreneur.com\/article\/231315\" target=\"_blank\" rel=\"noreferrer noopener\">drove 50% higher CTR over email<\/a>. No wonder, given they are easily accessible and conveniently pop up on a customer\u2019s mobile.<\/p>\n\n\n\n<p>Yet they have their limitations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need an app, for starters, which can be costly<\/li>\n\n\n\n<li>They only work with customers who have downloaded the app and enabled notifications<\/li>\n<\/ul>\n\n\n\n<p>Research shows that, over the last few years, people have been <a href=\"https:\/\/www.businessofapps.com\/data\/app-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">falling out of love with apps<\/a>. So, unless you\u2019ve already got a popular app with great uptake, this route isn\u2019t for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting ads.<\/h3>\n\n\n\n<p>Retargeting is a popular strategy for converting customers. If a customer abandons their cart, you can trigger targeted ads to pop up on their browser or socials to help keep your brand top of mind.<\/p>\n\n\n\n<p>Yet, as more people choose to use ad blockers, retargeting is losing its lustre. Already, around <a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/#:~:text=Ad%20blocking%20penetration%20in%20the,2014%2D2021&amp;text=In%202019%2C%20roughly%2025.8%20percent,will%20never%20reach%20their%20audiences.\" target=\"_blank\" rel=\"noreferrer noopener\">25% of people<\/a> use ad blockers and this is expected to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMS reminders.<\/h3>\n\n\n\n<p>We saved the best for last. Easy, convenient, and guaranteed to grab your customers\u2019 attention, SMS is the simplest way to solve your pesky cart abandonment issues. Plus, <a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/10-ways-sms-can-accelerate-your-retail-and-ecommerce-business\/\">76% of customers prefer SMS<\/a>&nbsp;over other communication channels.<\/p>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/nz\/integrations\/\">Integrate SMS<\/a> into your ecommerce platform, like <a href=\"https:\/\/messagemedia.com\/nz\/integrations\/shopify\/\">Shopify<\/a> or <a href=\"https:\/\/messagemedia.com\/nz\/integrations\/sms-for-bigcommerce\/\">BigCommerce<\/a>, to send them a message to lure them back.<\/p>\n\n\n\n<p>And the best bit? You know your message will get noticed. When it comes to SMS:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ope<\/a><a href=\"https:\/\/simpletexting.com\/2022-texting-and-sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">n rates<\/a> are 98%<\/li>\n\n\n\n<li><a href=\"https:\/\/lp.messagemedia.com\/talking-about-an-sms-evolution\" target=\"_blank\" rel=\"noreferrer noopener\">65% of consumers<\/a>&nbsp;open a text message within five minutes of receiving it<\/li>\n\n\n\n<li>95% of text messages are&nbsp;<a href=\"https:\/\/messagemedia.com\/nz\/blog\/messaging-101-what-is-sms\/\">sent within two seconds<\/a><\/li>\n\n\n\n<li>36% click-through rates<\/li>\n<\/ul>\n\n\n\n<p>Just make sure they&#8217;ve given you their permission to text them. Learn more about how to&nbsp;<a href=\"https:\/\/messagemedia.com\/nz\/blog\/sms-opt-in-out-rules\/\">play by the rules<\/a>.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            ROI up 1000x with abandoned cart SMS reminders.          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/case-studies\/abandoned-cart-sms-shopify-drive-more-completed-orders\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Read case study<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for ROI up 1000x with abandoned cart SMS reminders.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n<\/p>\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 tips for effective abandoned cart SMS reminders.<\/h2>\n\n\n\n<p>Here&#8217;s how to convince customers to return to your ecommerce store to complete the sale. Brush up on advice about <a href=\"https:\/\/messagemedia.com\/nz\/industries\/sms-for-ecommerce\/\">text messaging for your ecommerce store<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Personalisation.<\/h3>\n\n\n\n<p>Try to personalise as many of your reminders as possible. Use the customer name, the product they left in the cart, your brand name, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Use a strong CTA.<\/h3>\n\n\n\n<p>Including a link to the customer\u2019s shopping cart is a must if you want to recover more abandoned carts. Or try creating <a href=\"https:\/\/messagemedia.com\/nz\/messaging\/sms-mobile-landing-pages\/\">mobile landing pages<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Exclusive discount code.<\/h3>\n\n\n\n<p>Give customers even more reason to come back by throwing in a discount. Check out our ready-to-use <a href=\"https:\/\/messagemedia.com\/nz\/sms-templates\/ecommerce-text-messages\/\">SMS templates<\/a> to see what we mean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Show off your brand.<\/h3>\n\n\n\n<p>To boost engagement even more, you can <a href=\"https:\/\/messagemedia.com\/nz\/blog\/guide-to-mms-messaging\/\">add images by sending MMS<\/a> instead of SMS. Or throw in a few emojis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Time your abandoned cart reminders.<\/h3>\n\n\n\n<p>Do you follow up on customers as soon as they abandon a cart? Or should you wait? The most effective follow-up times after cart abandonment are 10 minutes, 60 minutes, and 2 hours.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1340\" height=\"800\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/09\/abandoned-cart-reminder-timings.png\" alt=\"abandoned-cart-reminder-timings\" class=\"wp-image-33533\" style=\"object-fit:contain;width:500px;height:329px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/09\/abandoned-cart-reminder-timings.png 1340w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/09\/abandoned-cart-reminder-timings-300x179.png 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/09\/abandoned-cart-reminder-timings-1024x611.png 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/09\/abandoned-cart-reminder-timings-768x459.png 768w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>60 minutes is the ideal time to send a text message reminder, because it gives customers a chance to do extra research, yet your product is still top of mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to tackle those abandoned carts?<\/h2>\n\n\n\n<p>Start sending abandoned cart reminders by <a href=\"https:\/\/messagemedia.com\/nz\/integrations\/\">integrating SMS with your ecommerce platform<\/a>. Contact us for a <a href=\"https:\/\/messagemedia.com\/nz\/contact\/\">free trial<\/a> with Sinch MessageMedia to explore texting features.<\/p>\n","protected":false},"author":2,"featured_media":38897,"menu_order":8,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[140],"class_list":["post-42824","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-tips-tricks-hacks-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Cart Abandonment Solution Is Best | Sinch MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"It pays off to chase up customers who abandon their carts online. Get tips on how to win back abandoned carts in your ecommerce store. 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