Under the hood of Shopify SMS marketing<\/h2>\n\n\n\n
To see just how effective text marketing can be, we analysed hundreds of thousands of SMS campaign sends from Shopify sellers. We discovered that:<\/p>\n\n\n\n
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- The average consumer spends 2 hours and 51 minutes on their phone each day. That\u2019s a lot of screen time.<\/li>\n\n\n\n
- On average, most Shopify stores expect a 15% click-through rate for their sends. This is almost double the click-through from email marketing campaigns.<\/li>\n\n\n\n
- While Mondays and Fridays are the most popular days to send, campaigns sent on Fridays and Saturdays produce the best results.<\/li>\n\n\n\n
- The most popular SMS campaigns include new product announcements, early access to sales, exclusive discounts, and alternative offers (such as 2-for-1 deals).<\/li>\n<\/ul>\n\n\n\n
Get started with these four tactics<\/h2>\n\n\n\n
The magic of SMS marketing for Shopify lies in automation. Once it\u2019s all set up, you barely need to lift a finger \u2013 the technology does all the hard work for you.<\/p>\n\n\n\n
Here are four common ecommerce experiences that can easily be automated to send targeted SMS marketing messages to help win your customers over.<\/p>\n\n\n\n
1. Abandoned cart reminders<\/h3>\n\n\n\n
In retail last year, over 76% of ecommerce carts were abandoned<\/a>. Ouch.<\/p>\n\n\n\n
Don\u2019t despair, though. All those customers who abandon you at the last minute might just need a little prodding to complete the purchase. And SMS is the perfect way to do this<\/a>.<\/p>\n\n\n\n
It\u2019s easy to set up simple, automated text messages at timed intervals to remind customers about something they were thinking about buying. You could even add in a sweetener, like a discount or extra deal, to help seal the deal.<\/p>\n\n\n\n
Use our MessageMedia: SMS Marketing app for Shopify<\/a> to monitor your ROI for each message sent, and watch more of your customers come back for more.<\/p>\n\n\n
\n![\"SMS](\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/05\/Shopify-blog_SMS-Template.jpg\")
<\/figure>\n<\/div>\n\n\nCASE STUDY: Music retailer Simply for Strings used our Shopify app for MessageMedia: SMS Marketing to recover an impressive 40% of abandoned carts. Read their story<\/a>.<\/p>\n\n\n\n
2. Entice customers back<\/h3>\n\n\n\n
If your customers regularly need to replenish whatever you\u2019re selling \u2013 like pet food, personal care items, or cleaning products \u2013 nudge them into action with an automated SMS reminder.<\/p>\n\n\n\n
For example, say you sell hair care products in your Shopify store. You know a certain bottle of conditioner lasts about 60 days. Send a friendly reminder to customers on day 50 post-purchase, giving them plenty of time to order their next bottle.<\/p>\n\n\n\n
Winning customers back (aka winbacks) aren\u2019t just for items that need to be replenished. If it\u2019s been a few months since a customer last visited your online store, send them a surprise message with a discount code or news about an upcoming sale or event.<\/p>\n\n\n
\n![\"Personalised](\"https:\/\/messagemedia.com\/wp-content\/uploads\/2022\/05\/Personalised-SMS-with-discount-code-for-wine.jpg\")
<\/figure>\n<\/div>\n\n\r\n \r\n\r\n\r\n\r\n\r\n Want more SMS tips for Shopify? <\/h2>\r\n\r\n
Grab our ebook packed with SMS marketing templates and best practice tips for Shopify.<\/p>\r\n\r\n
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