{"id":42798,"date":"2022-07-22T02:03:00","date_gmt":"2022-07-21T16:03:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/fit-sms-into-multichannel-marketing-mix\/"},"modified":"2024-03-27T19:51:20","modified_gmt":"2024-03-27T19:51:20","slug":"fit-sms-into-multichannel-marketing-mix","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/fit-sms-into-multichannel-marketing-mix\/","title":{"rendered":"4 ways to fit SMS into your multichannel mix"},"content":{"rendered":"\n

Your customers hang out in many places these days. One minute they\u2019re scrolling through their fave social media channel, the next they\u2019re browsing the web and Googling nearby stores. Then they might check their inbox, before sending a quick snap to a friend. All from their phone.<\/p>\n\n\n\n

In this multichannel world, marketers have huge opportunities to meet customers in their preferred channel, at their preferred time. And it pays off, with multichannel customers spending three to four times<\/a> as much as those who you meet in a single channel.<\/p>\n\n\n\n

Yet multichannel marketing can take some planning. With people flitting so fast between channels, how do you catch their attention?<\/p>\n\n\n\n

Choose your multichannel marketing channels<\/h2>\n\n\n\n

The key to success with multichannel marketing is knowing which channels to use. First, you need to do some research into your customers. Are they TikTok fans? Or do they prefer Twitter? What about YouTube or Messenger? <\/p>\n\n\n\n

To find out, explore social media demographics<\/a>. Or consider running a competition or poll (hint: SMS is an awesome tool to use for short surveys<\/a> like this). <\/p>\n\n\n\n

Once you\u2019re clear on your customers\u2019 preferences, you can choose the channels to pour your energy into. Map out each channel, including any communication nuances you need to be mindful of. For example, each social platform has different recommended lengths for messages, and specific sizing for images.  <\/p>\n\n\n\n

And don\u2019t forget about other channels like SMS and email. SMS, in particular, is an invaluable channel to throw into your mix. With an open rate of 98%, text messages get seen more than any other type of marketing message. Adding SMS is guaranteed to help boost the effectiveness of each marketing campaign.<\/p>\n\n\n\n

Plot your multichannel marketing journeys<\/h2>\n\n\n\n

With your channel plan in hand, it\u2019s time to start thinking about when, why, and how you\u2019ll reach customers across different touch points. For example, say you\u2019ve got a big sale event coming up. First, you might want to generate buzz with a tasty teaser campaign on your social channels. On the day the sale starts, a quick SMS with a discount code could help lure in more shoppers. <\/p>\n\n\n\n

From sales and promotions, to customer support and win-back campaigns, there are loads of journeys to consider. Here are some tips to get started:<\/p>\n\n\n\n