There\u2019s one thing getting in the way of success with SMS marketing. Numbers. We\u2019re talking customer phone numbers, of course. <\/p>\n\n\n\n
Building a solid database of customer phone numbers is a critical step in any text-based marketing program. And the good news? It\u2019s easier than you think. In this guide, you\u2019ll find a huge range of tips and tactics on how to collect phone numbers for SMS marketing. <\/p>\n\n\n\n
Before you get started, keep these things in mind.<\/h2>\n\n\n\nKnow your audience: Aim for quality, not quantity.<\/h3>\n\n\n\n
There\u2019s no point in collecting every phone number under the sun if the people behind those numbers don\u2019t fall into your target demographic. Think about your ideal audience and hone your strategy accordingly. <\/p>\n\n\n\n
A good place to start is in looking at your existing customers. Get to know their needs and interests. For example, if you sell outdoor adventure gear online, then you\u2019ll know your target audience is likely to be fit and healthy young adults who love a little adrenaline on their weekends.<\/p>\n\n\n\n
Know the laws: Make sure you\u2019ve got consent.<\/h3>\n\n\n\n
In many jurisdictions around the world, you need your customers\u2019 consent to collect their number from you. In other words, you can\u2019t just take their number from a form they\u2019ve filled in on your website and use it to blast out promotional messages to them. Instead, you need to explicitly ask for permission. <\/p>\n\n\n\n
In Australia, for example, some strict rules apply when sending text messages for business purposes. You can brush up on the basics of these opt-in and opt-out rules<\/a> here. Make sure you understand the rules that apply to the areas you’re sending in. <\/p>\n\n\n\n
![\"Image](\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\")
\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n