{"id":42679,"date":"2023-05-04T13:13:00","date_gmt":"2023-05-04T03:13:00","guid":{"rendered":"https:\/\/onesaas.local\/blog\/eofy-marketing-tips-sales-sms\/"},"modified":"2024-03-27T19:51:10","modified_gmt":"2024-03-27T19:51:10","slug":"eofy-marketing-tips-sales-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/eofy-marketing-tips-sales-sms\/","title":{"rendered":"4 helpful hacks to boost EOFY sales using SMS"},"content":{"rendered":"\n<p>The end of the financial year, aka EOFY, is fast approaching. This means it\u2019s time for retailers to put supercharged sales plans into action. Whether you need to clear out old stock or make way for new arrivals, an EOFY sale is a great opportunity to boost your bottom line. Ka-ching.<\/p>\n\n\n\n<p>Question is, how do you get your sweet EOFY deals in front of your customers? How can you cut through the \u2018tax time\u2019 clutter to make sure customers buy from you, and not your competitors? Three letters: SMS.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rates of 98%<\/a> and <a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/sms-has-eight-times-the-response-rate-of-email-study\" target=\"_blank\" rel=\"noreferrer noopener\">8x the response rate of email<\/a>, SMS is your secret weapon for selling more stuff during tax time. Let\u2019s explore the most effective ways to use SMS to boost your EOFY sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Reward loyal fans with early and exclusive access.<\/h2>\n\n\n\n<p>Give <a href=\"https:\/\/messagemedia.com\/nz\/blog\/text-based-loyalty-program\/\">your most loyal customers<\/a> the red carpet treatment by offering early access to discounts or a members-only sale. Nothing entices people to buy more than a sense that they\u2019re getting an exclusive deal. Little effort. Big win.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/05\/eofy-sale-text-message.svg\" alt=\"eofy sale text message\" class=\"wp-image-30147\" style=\"aspect-ratio:1;width:338px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TEMPLATE: Hi #NAME#. To say thanks for being a loyal customer, we\u2019re giving you early access to our annual EOFY sale. Use VIP code 25OFF at checkout this weekend. Text STOP to opt-out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Lure people in-store for a premium shopping experience.<\/h2>\n\n\n\n<p>If you\u2019ve got a bricks-and-mortar store, then now\u2019s the time to bring more people through your doors. Hold a one-off, out-of-hours retail evening \u2014 don\u2019t forget the bubbles \u2014 to entice customers to pay you a visit. Or sweeten the in-store deal with an extra discount for in-store purchases. And the best way to promote these things? A quick text message.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/05\/in-store-discount-sms.svg\" alt=\"in store discount sms\" class=\"wp-image-30149\" style=\"width:300px;height:300px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TEMPLATE: Hey #NAME#, enjoy an extra 10% off all sale items when you buy in-store. Pop into any of our #COMPANY# stores until June 30 and save. Text STOP to opt-out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Drive online traffic with a too-good-to-resist offer.<\/h2>\n\n\n\n<p>If yours is an ecommerce store, then use <a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-marketing-campaigns\/\">SMS marketing<\/a> to let your fans know exactly where to go to get the best bargain. That is, pop helpful links straight to your sales page or top-selling goods in your text message. Then, sit back and watch the traffic flow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/05\/ecommerce-eofy-sale-sms.svg\" alt=\"ecommerce eofy sale sms\" class=\"wp-image-30150\" style=\"width:300px;height:300px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TEMPLATE: Happy EOFY, #NAME#. We\u2019re celebrating tax time with a massive 25% of our top-selling woven rugs. Jump online before stocks run out: #link# Text STOP to opt-out<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Win back the folks who abandoned you.<\/h2>\n\n\n\n<p>With online shoppers scrambling to secure the best deals in EOFY sales, <a href=\"https:\/\/messagemedia.com\/nz\/blog\/ecommerce-shopping-cart-abandonment-solution\/\">cart abandonment<\/a> starts to feel real. A quick text message \u2014 perhaps with a deal-sweetening discount code \u2014 could help you win them back. In fact, <a href=\"https:\/\/messagemedia.com\/nz\/blog\/ecommerce-shopping-cart-abandonment-solution\/\">our research<\/a> tells us that for every 100 text messages sent, on average, 16 recently abandoned carts can be recovered. Boom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/05\/abandoned-cart-sms-discount.svg\" alt=\"abandoned cart sms discount\" class=\"wp-image-30151\" style=\"width:300px;height:300px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TEMPLATE: Hey #NAME#, we\u2019ve saved your cart and thrown in an extra 5% discount. Ends midnight tonight. Finish shopping here: #link# Text STOP to opt-out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make SMS your EOFY superpower.<\/h2>\n\n\n\n<p>The best bit about using SMS in the lead-up to tax time? It\u2019s so quick and easy to get started \u2014&nbsp;which means more time to focus on actual sales.<\/p>\n","protected":false},"author":1,"featured_media":38861,"menu_order":19,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[140],"class_list":["post-42679","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-tips-tricks-hacks-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Boost Sales with SMS this EOFY | MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"End of financial year, aka EOFY, is nearly here. Get tips on how to use SMS to boost your retail sales in-store and online during tax time. 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