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21 May 2015

Text enables access to critical drug information

Leading business SMS provider, MessageMedia has announced it provides the technology to support the Australian Drug Foundation’s (AFD) drug SMS information service, called ‘Get the Effects by txt!’

Get the Effects by txt! is an addition to the ADF’s drug and alcohol information phone line (DrugInfo) and provides credible drug information directly to mobile phones, 24/7.

CEO, Grant Rule, said MessageMedia was delighted to be a part of this very important initiative.

“Our Keylink product is a bespoke offering that has been built from the ground up to meet the unique needs of this service. It’s the kind of product development we thrive on and it’s great to see it being used for a community service application.”

Keylink is tailored specifically to meet customer requirements and works by automating a pre-set response to whichever word it receives that matches a word contained in its database. John Rogerson, CEO of the Australian Drug Foundation, said the ADF team had developed the comprehensive database, which includes more than 1,200 variations of drug names to ensure misspellings, common terms and slang names are also picked up.

People can text any drug name to 0439 TELL ME (0439 835 563) and receive an instant health and safety message in return. The message lists a number of the drug’s effects and provides links for further information on the Australian Drug Foundation’s DrugInfo website as well as the phone number of a 24/7 free and confidential counselling service.

The service utilises the MessageMedia gateway to ensure all the messages get through in real time, a critical success factor. Rule said, “SMS by its very nature is inherently personal and immediate which, together with enabling a real time response, is critical for the success of this type of service.”

“If you consider around 90 percent of the Australian population over 14 years of age has a mobile phone, it made sense to introduce an SMS service that provides instant and credible drug information around the clock,” Rogerson said.

“This confidential service will enable young people to look out for their mates, and will make it easy for parents to be informed. The Australian Drug Foundation firmly believes that better knowledge and understanding about drugs is a key way Australia can reduce risks to individuals and the community,’ he concluded.

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