Blog



11 September 2015

Powerful but simple platform in our SMS API

Unleash the power of SMS for your business with our SMS API, a simple yet powerful platform which delivers a superior bulk SMS solution to meet even the most sophisticated operational needs. Reliable and scalable, with the ability to be customised to suit your specific requirements, our SMS API runs from the web, meaning you can send or receive messages from anywhere around the globe through a single, easy-to-use user interface, saving precious time and money in the process.

With customisable recipient lists, message templates and a range of other features allowing you to personalise your SMS messages before you send, MessageMedia will help you communicate your message to the right people at the right time so you can focus on growing your bottom line and taking advantage of future opportunities as they arise. Never be caught short for words again when it matters most!

Bulk SMS API: Communicate with large groups instantly 

Our bulk SMS capability allows you to send text messages to large groups of pre-defined recipients in seconds. Ideal for enabling instantaneous communication in a time of crisis, or simply updating large numbers of people on important information of a time-critical nature, our bulk SMS capability will ensure your message is delivered and received by those who really matter, with recent studies finding that over 90 percent of text messages are read within 90 seconds of being delivered. Due to the simple nature of SMS technology, this solution is also incredibly cost-effective without sacrificing that all-important element of customisation.

From a medical practice sending automated appointment reminders to patients confirming appointments and offering rescheduling options, to a restaurant managing staff rostering through simple ‘Yes’/’No’ availability messages, or a government department sending emergency SMS alerts to residents of a country town affected by a nearby bushfire, the applications of our bulk SMS API are as various as your imagination!

Gateway SMS API: Reliability so you’re always open for business 

Our SMS API is built for the competitive, 24/7 nature of the modern business world and our gateway SMS API never sleeps, meaning your customers will receive important information whenever they need it. With our SMS API network owned and operated directly by MessageMedia, we have designed a state-of-the-art system across a consistent hardware platform featuring standardised configuration, support and update procedures, leaving your only task to develop your recipient lists and write and send the messages you want them to read.

We also guarantee 99.95 percent service reliability through our unique ‘heartbeat’ system – whereby a failure in one gateway will result in an outbound message being automatically re-directed for delivery through an alternative available gateway. With high throughput capacity, our gateway SMS API can handle incredibly high volumes of outbound text messages, which currently deals with more than 170 million messages a month in Australia.

 Marketing SMS API: Deliver your message to the right people at the right time 

The marketing industry is evolving at a rapid pace, driven by increasingly sophisticated new technologies and techniques, released at a mind boggling pace; but the goal remains the same – to communicate directly with your target audience. Our marketing SMS API capability offers a simple solution for reaching your customers at just the right time.

For example, you may operate a gym with a large membership database. Using our marketing SMS capability will allow you to send a single text message to all your members at once, informing them of a special group class offer, or perhaps a simple welcome message to new members who have just joined containing an inspirational quote and the phone number of their personal trainer.

With a 97 percent open rate (83 precent within one hour of being received), SMS is one of the most underrated yet effective marketing channels available to you and your business.

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