Blog



15 October 2018

Messaging system means faster payments, lower overheads

In this new case study, read how Jacaranda Finance found that by using SMS to remind clients of payments, there has been a 66.6 percent increase in clients making on-time payments.

Jacaranda Finance (Jacaranda) is an Australian-owned financial company which offers a digital online platform for clients to access quick cash whenever and wherever they are. Founded in 2013, the company is proud of its in-house underwriting platform that creates a unique and extremely fast scoring system for prospective borrowers.

With 75 percent of the millennial generation preferring SMS to phone calls, Jacaranda chose SMS messaging for its effectiveness, efficiency, and ability to drive a higher response rate from clients. With just minutes of downtime costing thousands of dollars, Jacaranda turned to SMS Central, part of the MessageMedia Group, for a solution that would prove reliable and accommodate the growing scale of the business.

The benefits of the new system are numerous, in particular, faster customer payments. Jacaranda has found that timely reminders are definitely the most effective way to increase the payment speed of those customers not on direct debit. In fact, Jacaranda has found that by using SMS to remind clients of payments, there has been a 66.6 percent increase in clients making on-time payments.

Other benefits include:

  • Faster message delivery
  • Improved capacity
  • Automation for better efficiency
  • A better customer experience
  • Higher customer response rate
  • Improved accuracy
  • Transparency of account spend
  • Cost-efficiency

Read the case study here or find out more about SMS payments here.

You may also like ...


SMS/NetSuite integration: Costs are down, customer satisfaction is up

  • 18 June 2019

An SMS for NetSuite integration meant automated delivery notifications to customers, cutting costs and raising customer satisfaction.

Read more

Recruitment data shows SMS results in best candidate response rates

  • 13 June 2019

Get candidates to respond – the greatest communication challenge for recruiters – with SMS.

Read more

12 ways to get the best from your bulk messaging service

  • 6 June 2019

Find out how to use bulk messaging to reach customers quickly and effectively.

Read more

Ready to go?


The easiest way to send engaging
messages to your customers

Start messaging for free today