25 March 2019
Choose the right SMS number for the right purpose
It’s easy to get up and running with basic SMS messaging. Learn about how an effective numbers strategy can increase the effectiveness of your messaging.
Boost your customers’ experience as they receive your important messages by enabling a numbers ‘power-up’ on your account. Getting the right messaging experience for your customers need not be complex, with different options available at different price points.
Comparison of different numbers options
Choosing the type of number that best fits your purpose is important, and can influence the effectiveness of your messaging. Compare the various options in the table with more information on each below.
|Product||Availability||Ideal use cases||Choose this if you:|
|Dedicated number||AU, US,
|Familiar sender||AU, NZ,
|Short code||US, NZ, UK||
Dedicated (or virtual) numbers
Dedicated numbers are allocated to your business so all your messages originate from the same number, rather than from a shared rotary. Your customers can also save your dedicated number to their phone and use that to reach you, as dedicated numbers support inbound SMS.
Businesses can promote their dedicated numbers externally for receipt of messages, which enables your customers to send SMS messages directly to you, which also grows your database.
Choose your own dedicated number to ensure it’s easy to remember.
Learn more about dedicated numbers.
Familiar sender offers similar customer benefits as a dedicated (virtual) number at a reduced cost, but without the ability to choose or advertise the number (as the number is generated on sending).
Familiar sender is an automated process that creates a relationship between a sending number and a recipient number. This relationship allows all messages sent between the sender account and that particular recipient to maintain the same sending number, providing a chronologically sorted conversation history. Learn more about familiar sender.
State-based dedicated numbers
These numbers are designed especially for small, local-serving businesses, providing exclusive use of a dedicated number for use only in your local area state.
Just like a dedicated number, a state-based dedicated number can enhance your customers’ experience. All your messages originate from the same number, rather than from a pool of numbers. Your customers can save your number into their phone for instant recognition. Find out more about state-based dedicated numbers.
Short codes are half the length of normal phone numbers, making them faster to enter, easier to take in at a glance and, therefore, more memorable for the customer. Lift your business messaging capabilities to provide quick and easy self-serve opportunities for your customers. Learn more about SMS short codes.
Use an alpha tag (alphanumeric sender ID) up to 11 characters in length to provide instant recognition for your recipients. Having your brand displayed as the sender provides a more professional and established look to your communications and saves SMS characters. Using an alpha tag does not consume any of your available 160 characters per SMS.
Capitalise on your brand engagement by showcasing your company in the SMS sender field. Learn more about alpha tags.
Get the right number today
Considering the recipient’s experience in receiving your business messaging will help drive the effectiveness of your message. Get in touch with our team of friendly experts today to get the right number for your account enabled today.
You may also like ...
26 September 2019
SMS mobile landing pages provide personalised experiences desired – or even expected – by customers, as well as valuable tracking and analyticsRead more
20 September 2019
Mobile landing pages offer your business the benefits of customised, personalised pages without development or work on your own website.Read more
30 August 2019
These uses cases for SMS integrated with Adobe Campaign show how to enhance your customer’s experience.Read more