{"id":2349,"date":"2024-02-09T07:38:32","date_gmt":"2024-02-09T07:38:32","guid":{"rendered":"https:\/\/onesaas.local\/au\/?post_type=use-cases&p=2349"},"modified":"2024-03-22T09:37:48","modified_gmt":"2024-03-22T09:37:48","slug":"sms-for-marketing-campaigns","status":"publish","type":"use-cases","link":"https:\/\/messagemedia.com\/au\/use-cases\/sms-for-marketing-campaigns\/","title":{"rendered":"SMS for marketing"},"content":{"rendered":"\r\n
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Win more with SMS marketing.<\/h1>\r\n \r\n

Want to build your brand? Win new customers? Boost loyalty? Tick off on all this and more with text message marketing.<\/p>\r\n \r\n \r\n

\r\n \"This\r\n Amanda Ranville wrote in\r\n \u2022 <\/span>\r\n February 9, 2024 <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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Marketing is all about getting your brand noticed by the right people at the right time. Right? Well, there\u2019s no better way to time your marketing messages to perfection than with SMS.<\/p>\n\n\n\n

Targeted and timely, texting is an easy and effective way to get marketing messages across. Let\u2019s dive into the what, why, and how of SMS marketing campaigns \u2014 so you can hit the ground running with yours.<\/p>\n\n\n\n

What is an SMS marketing campaign?<\/h2>\n\n\n\n

Put simply, an SMS marketing campaign uses texts (and the occasional image) to send campaign messages out to the masses.<\/p>\n\n\n\n

Whether you\u2019re promoting a new product, nurturing customer relationships, offering a new service, or generally building brand awareness, it\u2019s a hugely powerful marketing and communications tool for businesses large and small.<\/p>\n\n\n\n

Why? For starters, the average person checks their phones 352 times per day<\/a>, so you know your messages will get seen. Plus, it\u2019s easy to personalise texts and really connect with each and every customer.<\/p>\n\n\n\n

And, in today\u2019s digital age, customers have come to expect the speed, convenience, and immediacy of channels like texting. If you don\u2019t embrace it, you could get left behind.<\/p>\n\n\n\n

The perks (and pitfalls) of SMS marketing.<\/h2>\n\n\n\n

Every marketer worth their salt will know that different communication channels suit different marketing campaigns. And, much as we love SMS, we know it\u2019s not right for every message.<\/p>\n\n\n\n

To help you work out when to use texts instead of other channels like email, social, or paid ads, here are the pros and cons of SMS marketing.<\/p>\n\n\n\n

The perks: speed, simplicity, and support.<\/h3>\n\n\n\n

SMS shines when you need to get messages out fast. Think flash sales. Exclusive offers. Product teasers. Last-minute updates to event details.<\/p>\n\n\n\n

With 65% of consumers<\/a> opening a text message within five minutes of receiving it \u2013 and with open rates of 98%<\/a> for texts from businesses \u2013 you know your message will be seen.<\/p>\n\n\n\n

It\u2019s easy to set up text campaigns, too. This includes customising with fields like your customers\u2019 name, location, or special offers.<\/p>\n\n\n\n

And, last but not least, SMS marketing can be a lot cheaper than other forms of advertising and marketing. Most messages cost just a few cents<\/a>, and you can set yourself up with a plan starting from less than $50 a month \u2014 then sit back and watch the results pour in.<\/p>\n\n\n\n

The pitfalls: consent and character limits.<\/h3>\n\n\n\n

Of course, SMS has its limits. Like, a character limit<\/a> of 160 that you need to keep in mind for standard texts. If you\u2019ve got a lot to say, then a text message probably isn\u2019t the right format for you. MMS<\/a> or mobile landing pages<\/a> might be better. Or a different channel altogether.<\/p>\n\n\n\n

You\u2019ve also got to be mindful of the rules and regulations (more on this below). If you don\u2019t get customer consent, you could risk a fine.<\/p>\n\n\n\n

Finally, like any marketing channel, there\u2019s an art to SMS. Get it right, and your customers will eagerly open, read, and click through. Get it wrong \u2014 whether you\u2019re bombarding them with too many messages or sending them information they don\u2019t want \u2014 and you could risk losing them.<\/p>\n\n\n\n

Don\u2019t worry. We\u2019re here to help you get it right. Read on for SMS marketing tips and best practices.<\/p>\n\n\n\n

Master SMS marketing with these best practice tips.<\/h2>\n\n\n\n

Before you dive in with your first SMS marketing campaign, spend some time wrapping your head around how it works. Get these things right from the start, and you\u2019ll never look back.<\/p>\n\n\n\n

Play by the rules.<\/h3>\n\n\n\n

The Australian Communications and Media Authority (ACMA)<\/a> has clear rules to help protect people from receiving unwanted messages from spammers, scammers, and overly zealous businesses.<\/p>\n\n\n\n

If you\u2019re using SMS for marketing, then the ACMA rules apply to you too. The main things to be aware of? You need to get your customers\u2019 consent in writing, and you need to provide easy ways for them to unsubscribe. This could be as simple as adding \u201cReply STOP to opt-out\u201d to every message you send. And making sure you respect customers’ wishes by removing them from your list.<\/p>\n\n\n\n

Don\u2019t forget to keep a record of your customers\u2019 written consent. For example, if they tick a checkbox on a form, then you\u2019ll need evidence of the form. Take a deep-dive into the SMS opt-in and opt-out rules<\/a>, or get inspo for building your subscriber list<\/a>.<\/p>\n\n\n\n

Note our rules are not complete \u2013 it\u2019ll be up to you to know and abide by all content and consent rules.<\/p>\n\n\n\n

Amplify your brand voice.<\/h3>\n\n\n\n

Sure, text messages are short. But that doesn\u2019t mean your brand voice can\u2019t shine through. The tone you use and the words you choose should reflect other channels \u2014 like your website and social media. If your brand allows, inject a little creativity. An eye-catching adjective can work wonders in a text. Or throw in a fun emoji.<\/p>\n\n\n\n

For example, if you\u2019re consistently upbeat and perky in your marketing, then use conversational, punchy greetings and offers. Like, \u201cHey, Sam! Check this delicious deal out!\u201d<\/p>\n\n\n\n

Or, if your brand exudes more high-end, luxury vibes, then go for something a little more formal \u2014 avoiding the exclamation marks and honing in on exclusivity. Like, \u201cElla, your exclusive invitation awaits.\u201d Regardless, the number one thing to keep in mind here is consistency. Find your voice, and stick to it.<\/p>\n\n\n\n

Achieve perfect timing.<\/h3>\n\n\n\n

Timing is everything. Question is, exactly when is the right time to text? Morning or night? Midweek or weekend? Given that it can depend on your customers\u2019 habits, preferences, and even where they live, there\u2019s no straightforward answer (sorry).<\/p>\n\n\n\n

What you can do, though, is test and learn. Send campaigns at different times, and monitor the results. Or even ask for customer feedback in surveys. You\u2019ll soon start to see patterns.<\/p>\n\n\n\n

Then, set up a schedule for sending. This will help you avoid bombarding customers with too many messages, which could increase the likelihood that they opt out.<\/p>\n\n\n\r\n

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\r\n It\u2019s time to get conversational with your customers. <\/h2>\r\n\r\n

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