{"id":3724,"date":"2020-01-12T14:36:55","date_gmt":"2020-01-12T14:36:55","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=press&#038;p=3724"},"modified":"2024-02-20T10:52:57","modified_gmt":"2024-02-20T10:52:57","slug":"sms-marketing-the-preferred-communication-channel-for-consumers-report","status":"publish","type":"press","link":"https:\/\/messagemedia.com\/au\/press\/sms-marketing-the-preferred-communication-channel-for-consumers-report\/","title":{"rendered":"SMS marketing the preferred communication channel for consumers: report"},"content":{"rendered":"\n<p><b><span data-contrast=\"none\">Melbourne, <\/span><\/b><b><span data-contrast=\"none\">January <\/span><\/b><b><span data-contrast=\"none\">12<\/span><\/b><b><span data-contrast=\"none\">:<\/span><\/b><span data-contrast=\"none\"> Mobile business messaging provider <\/span><a href=\"https:\/\/messagemedia.com\/uk\/\"><span data-contrast=\"none\">MessageMedia<\/span><\/a><span data-contrast=\"none\"> has today released new <\/span><span data-contrast=\"none\">UK<\/span><span data-contrast=\"none\"> research <\/span><span data-contrast=\"none\">showing<\/span><span data-contrast=\"none\"> that <\/span><span data-contrast=\"none\">65 per cent<\/span><span data-contrast=\"none\"> of <\/span><span data-contrast=\"none\">British<\/span> <span data-contrast=\"none\">consumers <\/span><span data-contrast=\"none\">agree<\/span><span data-contrast=\"none\"> that <\/span><span data-contrast=\"none\">an <\/span><span data-contrast=\"none\">SMS message from a business <\/span><span data-contrast=\"none\">is<\/span><span data-contrast=\"none\"> more likely to get their attention than email or an app notification.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Around the world, many businesses are already reaping the benefits of SMS-driven customer interactions, as demonstrated by the incredible growth in SMS statistics. In 2017<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> there <\/span><span data-contrast=\"none\">were <\/span><span data-contrast=\"none\">8.3 trillion texts sent worldwide \u2013 <\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2017\/08\/what-happens-in-an-internet-minute-in-2017\"><span data-contrast=\"none\">or 16 million per minute<\/span><\/a><span data-contrast=\"none\">. Of those, approximately <\/span><a href=\"https:\/\/pressreleases.responsesource.com\/news\/94984\/operators-target-usd-26bn-business-messaging-market\/\"><span data-contrast=\"none\">1.67 trillion<\/span><\/a><span data-contrast=\"none\"> were business messages sent through a provider such as MessageMedia. By 2023, this figure is set to increase dramatically to <\/span><a href=\"https:\/\/www.juniperresearch.com\/press\/press-releases\/a2p-business-messages-to-reach-3-5-tn-2023\"><span data-contrast=\"none\">3.5 trillion<\/span><\/a><span data-contrast=\"none\"> \u2013 a rise of 52 per cent.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/au\/ebooks\/getting-the-message-consumer-attitudes-to-business-sms\/\"><span data-contrast=\"none\">MessageMedia<\/span><span data-contrast=\"none\">\u2019s research<\/span><\/a><span data-contrast=\"none\"> found that 98<\/span><span data-contrast=\"none\"> per cent<\/span> <span data-contrast=\"none\">of <\/span><span data-contrast=\"none\">consumers <\/span><span data-contrast=\"none\">open SMS messages, 8<\/span><span data-contrast=\"none\">6<\/span><span data-contrast=\"none\"> per cent<\/span> <span data-contrast=\"none\">have opened an SMS from a business<\/span><span data-contrast=\"none\">,<\/span> <span data-contrast=\"none\">and <\/span><span data-contrast=\"auto\">82<\/span><span data-contrast=\"auto\"> per cent<\/span> <span data-contrast=\"none\">have<\/span><span data-contrast=\"none\"> clicked through a<\/span><span data-contrast=\"none\"> link withi<\/span><span data-contrast=\"none\">n SMS<\/span><span data-contrast=\"none\"> \u2013 <\/span><span data-contrast=\"none\">proving it\u2019s an engaging mobile experience <\/span><span data-contrast=\"none\">for<\/span><span data-contrast=\"none\"> consumers.\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">C<\/span><span data-contrast=\"none\">hief <\/span><span data-contrast=\"none\">M<\/span><span data-contrast=\"none\">arketing <\/span><span data-contrast=\"none\">O<\/span><span data-contrast=\"none\">fficer<\/span><span data-contrast=\"none\"> at MessageMedia<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> Tara Salmon<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> says<\/span><span data-contrast=\"none\"> SMS <\/span><span data-contrast=\"none\">m<\/span><span data-contrast=\"none\">arketing remains one of the most effective tools <\/span><span data-contrast=\"auto\">that <\/span><span data-contrast=\"auto\">marketers have at their disposal.\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><i><span data-contrast=\"auto\">\u201cThe battle to win consumers\u2019 attention has never been so hotly contested. It\u2019s paramount to the success of marketing campaigns that the right channel is used to cut through the noise and deliver the message<\/span><\/i><i><span data-contrast=\"auto\">.<\/span><\/i><i><span data-contrast=\"auto\">\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">The survey also identified <\/span><span data-contrast=\"none\">strong uptake in consumer action<\/span> <span data-contrast=\"none\">after<\/span><span data-contrast=\"none\"> receiving an SMS from a business:\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">59<\/span><span data-contrast=\"none\"> per cent<\/span><span data-contrast=\"none\"> of respondents reported that they <\/span><span data-contrast=\"none\">attended <\/span><span data-contrast=\"none\">an appointment (such as a medical appointment or hairdressers) they would have otherwise forgotten<\/span><span data-ccp-props=\"{&quot;335559737&quot;:513}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">58<\/span><span data-contrast=\"none\"> per <\/span><span data-contrast=\"none\">cent paid a bill they would have otherwise forgotten<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">56<\/span><span data-contrast=\"none\"> per cent <\/span><span data-contrast=\"none\">visited a store in person or online\u202f<\/span><span data-ccp-props=\"{&quot;335559737&quot;:513}\">&nbsp;<\/span><span data-ccp-props=\"{&quot;335559737&quot;:513}\"><br><\/span><\/li>\n<\/ul>\n\n\n\n<p><b><span data-contrast=\"none\">Future of messaging<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">The findings also reveal key insights into interest levels and engagement with various types of SMS marketing<\/span><span data-contrast=\"none\">.<\/span> <span data-contrast=\"none\">Nearly s<\/span><span data-contrast=\"none\">even<\/span><span data-contrast=\"none\"> in 10 consumers (6<\/span><span data-contrast=\"none\">8<\/span><span data-contrast=\"none\"> per cent<\/span><span data-contrast=\"none\">) reported that they would be more likely to respond to a message if it was delivered via a richer messaging option such as MMS or <\/span><span data-contrast=\"none\">Rich Communication Services (<\/span><span data-contrast=\"none\">RCS<\/span><span data-contrast=\"none\">)<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Ease<\/span><span data-contrast=\"none\">, <\/span><span data-contrast=\"none\">convenience <\/span><span data-contrast=\"none\">and visual appeal <\/span><span data-contrast=\"none\">were<\/span><span data-contrast=\"none\"> strong factors contributing to consumers\u2019 attitudes towards SMS marketin<\/span><span data-contrast=\"none\">g. According to the research, 4<\/span><span data-contrast=\"none\">6<\/span><span data-contrast=\"none\"> per cent<\/span> <span data-contrast=\"none\">of respondents believe<\/span><span data-contrast=\"none\">d<\/span> <span data-contrast=\"none\">that <\/span><span data-contrast=\"none\">next-gen messaging <\/span><span data-contrast=\"none\">protocol RCS<\/span><span data-contrast=\"none\"> look<\/span><span data-contrast=\"none\">ed<\/span><span data-contrast=\"none\"> like an appealing platform to use<\/span><span data-contrast=\"none\">. Consumers indicated that this format would reduce<\/span> <span data-contrast=\"none\">frustration <\/span><span data-contrast=\"none\">with<\/span><span data-contrast=\"none\"> the need to download a brand\u2019s app to access important information<\/span><span data-contrast=\"none\">, with<\/span><span data-contrast=\"none\"> 39<\/span><span data-contrast=\"none\"> per cent<\/span> <span data-contrast=\"none\">lik<\/span><span data-contrast=\"none\">ing th<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\"> fact<\/span><span data-contrast=\"none\"> they can use RCS without download<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\"> another app.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Download the full copy of MessageMedia\u2019s <\/span><span data-contrast=\"none\">report<\/span><span data-contrast=\"none\">, \u201c<\/span><span data-contrast=\"auto\">Getting the messaging: Consumer attitudes to business SMS\u201d<\/span><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/messagemedia.com\/au\/ebooks\/getting-the-message-consumer-attitudes-to-business-sms\/\"><span data-contrast=\"none\">here<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:426,&quot;335559737&quot;:513}\">&nbsp;<\/span><\/p>\n\n\n\n<p>-ends-<\/p>\n\n\n\n<p><strong>Media enquiries:<\/strong><\/p>\n\n\n\n<p>Keep Left, Tom Hann<\/p>\n\n\n\n<p><strong>E<\/strong> Messagemedia@keepleft.com<\/p>\n\n\n\n<p><strong>About MessageMedia<br><\/strong><span data-contrast=\"auto\">MessageMedia is a global messaging provider that helps businesses of all sizes \u2013 from SMBs to enterprise<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">level \u2013 better connect with customers. With 90 per<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-contrast=\"auto\">cent of messages read within 90 seconds and&nbsp;<\/span><span data-contrast=\"auto\">more than&nbsp;<\/span><span data-contrast=\"auto\">50<\/span><span data-contrast=\"auto\">,000 customers worldwide, MessageMedia is Australia\u2019s largest specialist messaging provider and drives business success by creating engaging mobile experiences that customers love. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia enables businesses to engage their customers in a connected, mobile world in a personal yet scalable way.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n","protected":false},"template":"","class_list":["post-3724","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS marketing the preferred communication channel for consumers: report - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Press article about SMS marketing the preferred communication channel for consumers: report . 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