{"id":3723,"date":"2019-11-06T14:51:09","date_gmt":"2019-11-06T14:51:09","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=press&p=3723"},"modified":"2024-02-20T10:53:02","modified_gmt":"2024-02-20T10:53:02","slug":"messagemedia-launches-new-shopify-app-to-boost-revenue-for-australian-ecommerce-businesses","status":"publish","type":"press","link":"https:\/\/messagemedia.com\/au\/press\/messagemedia-launches-new-shopify-app-to-boost-revenue-for-australian-ecommerce-businesses\/","title":{"rendered":"MessageMedia launches new Shopify app to boost revenue for Australian ecommerce businesses"},"content":{"rendered":"\n

6 November 2019, Melbourne: <\/strong>Business mobile messaging provider, MessageMedia<\/a>, has today launched SMS Marketing Automation<\/a> on the Shopify App Store to help over 30,000 Australian e-tailers convert more sales and prevent cart abandonment.<\/p>\n\n\n\n

Cart abandonment is a major issue in ecommerce worldwide, with 70 per cent<\/a> of shoppers abandoning carts before a purchase is complete and a staggering $29b<\/a> in lost sales every year in Australia.<\/p>\n\n\n\n

SMS Marketing Automation leverages the cut-through power of SMS, which averages 90 per cent open rates in 90 seconds, enabling retail brands to engage and re-target their customers in order to convert more sales and increase repeat business.<\/p>\n\n\n\n

MessageMedia Chief Marketing Officer, Tara Salmon, said the app gives Shopify brands the most effective tool to capture the attention of customers and drive conversions directly on their mobile device \u2018point of sale\u2019.<\/p>\n\n\n\n

\u201cMore and more brands in Australia are realising the strong impact of SMS marketing. MessageMedia\u2019s SMS Marketing Automation app will assist with increasing sales through retargeting and cart recovery, using smarter marketing tactics that deliver the right message at the right time, direct to their customers\u2019 phones,\u201d Salmon said.<\/p>\n\n\n\n

Director of online pet food supplier to cafes K9 Katering, Noah Tyler, said his business has experienced excellent results during its beta trial of the SMS Marketing Automation app. \u201cOur online business is already growing rapidly, but with the SMS Marketing Automation app we\u2019re now capturing new customers and creating more sales opportunities every day,\u201d Tyler said.<\/p>\n\n\n\n

\u201cThis is a marketing tool that every retail brand should be considering to acquire customers and retain existing ones. As an online business, we need to capture our customers\u2019 attention fast and make sure they do more than just browse our products. We need to make it easy for them to take the next step and complete their purchase. That\u2019s where SMS abandoned cart reminders come in to help us stay top of mind and sell even more.\u201d<\/p>\n\n\n\n

It\u2019s a critical strategy for brands to implement with the 2019 PayPal mCommerce Index<\/a> reporting that one in four online sales are made through mobile phones and, of these, 43 per cent report shopping at least once a week through their mobile device.<\/p>\n\n\n\n

MessageMedia\u2019s recent study into consumer attitudes and behaviour towards SMS marketing found the majority of Australians (63 per cent) said SMS was more likely to get their attention over email or app notifications, and 62 per cent said they like being contacted by retailers via SMS.<\/p>\n\n\n\n

To set up SMS automation for abandoned cart recovery, businesses can add the app<\/a> to their Shopify dashboard by searching the Shopify App Store<\/a>.<\/p>\n\n\n\n

-ends-<\/p>\n\n\n\n

Media enquiries:<\/strong><\/p>\n\n\n\n

Keep Left, Tom Hann<\/p>\n\n\n\n

E<\/strong> Messagemedia@keepleft.com<\/p>\n\n\n\n

About MessageMedia<\/strong><\/p>\n\n\n\n

MessageMedia is a global messaging provider that helps businesses of all sizes \u2013 from SMBs to enterprise<\/span>–<\/span>level \u2013 better connect with customers. With 90 per<\/span> <\/span>cent of messages read within 90 seconds and <\/span>more than <\/span>50<\/span>,000 customers worldwide, MessageMedia is Australia\u2019s largest specialist messaging provider and drives business success by creating engaging mobile experiences that customers love. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia enables businesses to engage their customers in a connected, mobile world in a personal yet scalable way.<\/span> <\/span><\/p>\n","protected":false},"template":"","class_list":["post-3723","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"\nMessageMedia launches new Shopify app to boost revenue for Australian ecommerce businesses - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Press article about MessageMedia launches new Shopify app to boost revenue for Australian ecommerce businesses . 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