{"id":41761,"date":"2024-02-26T07:44:30","date_gmt":"2024-02-26T07:44:30","guid":{"rendered":"https:\/\/onesaas.local\/au\/?post_type=features&#038;p=41761"},"modified":"2024-03-18T15:12:56","modified_gmt":"2024-03-18T15:12:56","slug":"sms-personalisation","status":"publish","type":"features","link":"https:\/\/messagemedia.com\/au\/features\/sms-personalisation\/","title":{"rendered":"SMS personalisation"},"content":{"rendered":"\r\n  <section class=\"header-block py-4 py-lg-7 bg-primary \">\r\n    <div class=\"container bg-primary\">\r\n      <div class=\"row align-items-center \">\r\n\r\n        <div class=\"col-md-6 \">\r\n\r\n                      <p id=\"breadcrumbs\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/\">Home<\/a>\r\n              <span> &gt; <\/span>\r\n              <a class=\"text-capitalize\" href=\"https:\/\/messagemedia.com\/au\/\"><\/a>\r\n              <span> &gt; <\/span>             <\/p>\r\n          \r\n          \r\n                      <h1 class=\"mb-lg-4 p-0\">SMS personalisation.<\/h1>\r\n          \r\n                      <p class=\"mb-4\">Let every customer feel like they have your undivided attention by personalising your text messages. Use custom fields, which are similar to mail merge.<\/p>\r\n          \r\n                      <div class=\"btn-group\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3 me-3 \" >Start messaging for free<\/a>            <\/div>\r\n          \r\n          \r\n        <\/div>\r\n\r\n        \r\n          <link rel=\"preload\" as=\"image\" href=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Hero-image-SMS.webp\">\r\n\r\n          <div class=\"col-md-6 text-center\">\r\n                          <img decoding=\"async\" fetchpriority=\"high\"  width=\"475.5\" height=\"418.5\" class=\"skip-lazy img-fluid \" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Hero-image-SMS.webp\" alt=\"Image for SMS personalisation.\">\r\n                      <\/div>\r\n\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    \n\n    <section  class=\"section py-4 py-lg-7 bg-white\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                                                        <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n    \r\n        \r\n        <div class=\"row g-4 cards  cards-transparent\">\r\n                                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                            \r\n                    <p class=\"card-icon mb-lg-4\">\r\n                        <img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/themes\/simpletexting-theme-blank\/assets\/icons\/custom-icons\/barchart_up.svg\" alt=\"Icon for Increase conversions.\">\r\n                    <\/p>                            <h5>Increase conversions.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                The average open rate of SMS is 98%. Once you throw in personalisation, you will keep your contact\u2019s attention even longer.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                            \r\n                    <p class=\"card-icon mb-lg-4\">\r\n                        <img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/themes\/simpletexting-theme-blank\/assets\/icons\/custom-icons\/heart_pulse.svg\" alt=\"Icon for Grow customer trust.\">\r\n                    <\/p>                            <h5>Grow customer trust.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Segment contacts based on past purchases, interests and past conversations. Retain customers and build loyalty.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                            <div class=\"col-12 col-md-6 col-lg-4\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                            \r\n                    <p class=\"card-icon mb-lg-4\">\r\n                        <img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/themes\/simpletexting-theme-blank\/assets\/icons\/custom-icons\/checklist.svg\" alt=\"Icon for Simplify manual tasks.\">\r\n                    <\/p>                            <h5>Simplify manual tasks.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Import contact lists with custom fields to our portal. We\u2019ll populate the SMS template for you, so you\u2019ll just need to press send.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                    <\/div>\r\n\r\n\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section  class=\"section py-4 py-lg-7 bg-light\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center text-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                    <h2 class=\"mb-4\">How SMS personalisation can help your business.<\/h2>                    <p>Send messages to thousands of contacts without sounding disingenuous or generic.<\/p>                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n\r\n<div class=\"row align-items-center  mt-5\">\r\n    <div class=\"mb-3 mb-md-0 col-md-6 text-center order-md-1\">\r\n        <img decoding=\"async\" style=\"max-height: 500px\" alt=\"\" class=\"img-fluid rounded\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Feedback-and-surveys-1.gif\">    <\/div>\r\n    <div class=\"col-md-6  order-md-2\">\r\n        <div>\r\n                            \n\n<h4 class=\"wp-block-heading\">Import custom fields (also known as merge tags).<\/h4>\n\n\n\n<p>Add customised fields that best suit your purpose. There is no need to re-create spreadsheets over again. If variables change every month, override your last import and add to a saved SMS template.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create automated replies based on keywords.<\/h4>\n\n\n\n<p>Two-way SMS allows you to continue conversations. Set up keyword-based auto-replies, so contacts can enjoy a prompt and personal messaging experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Segment your contact list based on behaviour.<\/h4>\n\n\n\n<p>Stay top of mind by following up customers with special offers, discounts and check-ins. Segment contacts based on past interactions, behaviours and interests to be more engaging.<\/p>\n\n\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section  class=\"section py-4 py-lg-7 bg-primary\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                    <h2 class=\"mb-4\">Tailoring your text messages will take your communication capabilities to the next level.<\/h2>                                    <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n\r\n<div class=\"row align-items-center \">\r\n    <div class=\"mb-3 mb-md-0 col-md-6 text-center order-md-2\">\r\n        <img decoding=\"async\" style=\"max-height: 410px\" alt=\"\" class=\"img-fluid rounded\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/man-texting.png\">    <\/div>\r\n    <div class=\"col-md-6  order-md-1\">\r\n        <div>\r\n                            \n\r\n    \r\n        \r\n        <div class=\"row g-4 cards  mt-3 cards-transparent\">\r\n                                            <div class=\"col-12 col-md-6 col-lg-6\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                                                        <h5>Payment <br>reminders.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Send direct debit notices or debt collection alerts via SMS. Tailor custom fields to include names, amounts owed and due dates.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                            <div class=\"col-12 col-md-6 col-lg-6\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                                                        <h5>SMS marketing <br>campaigns.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Engage prospective and existing customers with personalised SMS campaigns. Segment contacts for even higher engagement.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                            <div class=\"col-12 col-md-6 col-lg-6\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                                                        <h5>Booking <br>confirmations.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Impress clients from the beginning of their experience. Give peace of mind by confirming names, dates, times by using merge tags.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                            <div class=\"col-12 col-md-6 col-lg-6\">\r\n                    <div class=\"card  h-100 p-1 d-flex flex-column\">\r\n\r\n                                                <div class=\"card-body\">\r\n                                                        <h5>SMS-based <br>surveys.<\/h5>\r\n                            <div class=\"card-text mb-4\">\r\n                                Prompt contacts to give feedback via SMS. Include their name, service provided or item purchased, along with a unique survey link.                            <\/div>\r\n\r\n                        <\/div>\r\n                        <div class=\"text-start mt-auto\">\r\n                                                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                    <\/div>\r\n\r\n\n\n\r\n  <div class=\"d-block text-start\">\r\n    <a  href=\"https:\/\/messagemedia.com\/au\/use-cases\/\" class=\"btn my-0 btn-outline-secondary  btn-sm\" >\r\n      See more use cases here\r\n    <\/a>\r\n  <\/div>\r\n  \n\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section  class=\"section py-4 py-lg-7 bg-white\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                    <h2 class=\"mb-4\">Read our blog post highlighting personalised SMS.<\/h2>                                    <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n\r\n<div class=\"row align-items-center \">\r\n    <div class=\"mb-3 mb-md-0 col-md-6 text-center order-md-2\">\r\n        <a href=\"https:\/\/messagemedia.com\/au\/blog\/how-to-send-customised-sms\/\"><img decoding=\"async\" style=\"max-height: 410px\" alt=\"How to send customised SMS (and save time).\" class=\"img-fluid mb-4 mb-lg-0 rounded\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/How-to-send-customised-SMS.jpg\"><\/a>    <\/div>\r\n    <div class=\"col-md-6  order-md-1\">\r\n        <div>\r\n            \r\n                <h3 class=\"mb-3\">How to send customised SMS (and save time).<\/h3>\r\n                <p class=\"mb-4\">When it comes to leaving a lasting impact on your customers, a little can go a long way. Including personal touches, such as a friendly greeting and their first name, helps to build brand trust and loyalty. Read our tips on how to customise your SMS messages\u00a0<em>while<\/em>\u00a0saving your business time.<\/p>\r\n                                \r\n        <div> \r\n\t\t    <a class=\"btn btn-sm btn-secondary me-2\" href=\"https:\/\/messagemedia.com\/au\/blog\/how-to-send-customised-sms\/\">Read more<\/a>\r\n        <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section  class=\"section py-4 py-lg-7 bg-light\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center text-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                    <h2 class=\"mb-4\">Easy 3 step setup.<\/h2>                    <p>Whether you are sending a single message or a marketing blast, our cloud-based SMS portal makes it simple. Get round-the-clock premium support from our local team.<\/p>                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n\r\n<div class=\"row align-items-center  mt-5\">\r\n    <div class=\"mb-3 mb-md-0 col-md-6 text-center order-md-1\">\r\n        <img decoding=\"async\" style=\"max-height: 500px\" alt=\"\" class=\"img-fluid rounded\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/123-graphic.svg\">    <\/div>\r\n    <div class=\"col-md-6  order-md-2\">\r\n        <div>\r\n                            \n\n<h4 class=\"wp-block-heading\">1. Create an account with MessageMedia.<\/h4>\n\n\n\n<p>Our online portal is easy to use and ready for you to start sending SMS messages. Alternatively, choose to connect to an API.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Import your contact list and data.<\/h4>\n\n\n\n<p>Set up your custom fields, which are also known as merge tags. We\u2019ll fill in placeholders with your data within our web portal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Set up workflows and start sending.<\/h4>\n\n\n\n<p>If needed, set up SMS automations and templates to enhance your workflow. Either way, you are ready to press send.<\/p>\n\n\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section  class=\"section py-4 py-lg-7 bg-primary\">\r\n        <div class=\"container\">\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12\">\r\n                                                        <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-md-12 col-lg-12 justify-content-center\">\r\n                    \n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Ready to go?          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Start messaging for free<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Ready to go?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n","protected":false},"template":"","meta":{"_acf_changed":true,"popular":false,"coming_soon":false,"link":""},"class_list":["post-41761","features","type-features","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalised SMS Messages - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Personalised text messages boast high click-through-rates, increased conversions, and reduced opt-outs. Start sending today by speaking to our SMS experts. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/features\/sms-personalisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalised SMS Messages - Sinch MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Personalised text messages boast high click-through-rates, increased conversions, and reduced opt-outs. Start sending today by speaking to our SMS experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messagemedia.com\/au\/features\/sms-personalisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch MessageMedia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T15:12:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/features\\\/sms-personalisation\\\/\",\"url\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/features\\\/sms-personalisation\\\/\",\"name\":\"Personalised SMS Messages - Sinch MessageMedia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/messagemedia.com\\\/au\\\/#website\"},\"datePublished\":\"2024-02-26T07:44:30+00:00\",\"dateModified\":\"2024-03-18T15:12:56+00:00\",\"description\":\"Personalised text messages boast high click-through-rates, increased conversions, and reduced opt-outs. 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