{"id":543,"date":"2021-06-29T04:54:00","date_gmt":"2021-06-29T04:54:00","guid":{"rendered":"http:\/\/messagemedia.com\/case-studies\/notifications-and-alerts-reduce-administration-increase-efficiency\/"},"modified":"2024-03-18T05:07:42","modified_gmt":"2024-03-18T05:07:42","slug":"sms-enables-effective-communication-with-parents-in-schools","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/sms-enables-effective-communication-with-parents-in-schools\/","title":{"rendered":"SMS enables effective communication with parents in schools"},"content":{"rendered":"\n

Central Kids Early Education<\/a> (Central Kids) is a registered charitable trust providing high-quality, accessible, and affordable early childhood education and care for families living across the Central North Island of New Zealand.<\/p>\n\n\n\n

The goal for children attending its 48 kindergartens and eight full-day childcare centres is that they make the transition to school as confident and competent learners, inspired for active learning and supportive of inclusion.<\/p>\n\n\n\n

Why communication between school and parents is important (and how SMS helps)<\/h2>\n\n\n\n

An important part of providing this goal is effectively connecting with parents aka wh\u0101nau<\/em> (parents and family). This can be hard, especially for teachers, when communications are not face to face A key element of the communication strategy is Info-Txt, which is an integrated text messaging facility from Infocare Systems using technology from Bulletin (from the MessageMedia Group).<\/p>\n\n\n\n

Engagement with and responses from parents have improved significantly since SMS texts through Info-Txt was introduced in 2012. Central Kids has found SMS messages to be a more effective method of communication than using traditional email. Messages are received instantly because parents always have their phones with them.<\/p>\n\n\n\n

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At Central Kids, we use Info-Txt as a form of communication with wh\u0101nau<\/em> across our entire organisation, both from head office and within each kindergarten or early learning centre. Everyone can see the benefits of using this efficient and affordable communication channel, which has proved highly effective in gathering information from wh\u0101nau<\/em>, getting required documentation completed, encouraging parents to participate in centre events and, of course, communication during emergency situations, such as fire, floods, and earthquakes.<\/p>\nRhonnie Nairn, Systems and Administration Officer at Central Kids<\/cite><\/blockquote>\n\n\n\n

How to improve school communication with parents through text messaging<\/h2>\n\n\n\n

Some examples of how Central Kids uses text communications between teachers and parents::<\/p>\n\n\n\n