{"id":47565,"date":"2026-01-29T19:39:08","date_gmt":"2026-01-29T19:39:08","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=case-studies&p=47565"},"modified":"2026-01-29T19:39:10","modified_gmt":"2026-01-29T19:39:10","slug":"onemri","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/onemri\/","title":{"rendered":"OneMRI"},"content":{"rendered":"\r\n
\r\n
\r\n
\r\n\r\n
\r\n\r\n \r\n \r\n

How SMS helped OneMRI turbo-charge growth<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
\r\n \"Image\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \n\n\r\n \r\n \r\n
\r\n
\r\n
\r\n\r\n
\r\n

30,000<\/h4>\r\n
\r\n SMS sent monthly <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n
\r\n\r\n
\r\n

3 days<\/h4>\r\n
\r\n admin time saved per week <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n\n\n\n

The search for a scalable SMS solution<\/h2>\n\n\n\n

OneMRI is a healthcare provider with a difference. Launched just a year ago, the business provides Whole Body MRI services by leveraging underutilised MRI machines in clinics all over Australia. Once a scan is complete, OneMRI\u2019s team of specialists assesses the results and communicates them to the customer. In twelve months, the business has partnered with 21 clinics across 5 states, had hundreds of customers with a 9.7\/10 customer rating, and built a wait list of around 10000.<\/p>\n\n\n\n

How has its ten-strong team handled this rapid expansion? SMS automation is a big piece of the puzzle. After working with another provider early on, the business switched to Sinch MessageMedia to manage SMS communication, complete with automated workflows, templates and personalisation.<\/p>\n\n\n\n

\u201cWhere Sinch MessageMedia has helped is in giving our team leverage to be able to tackle this at scale,\u201d explains CEO and co-founder Gopi Sara. \u201cTo be able to communicate often and in an automated way that allows us to personalise.\u201d<\/p>\n\n\n\n

Quick, reliable, personal messaging<\/h2>\n\n\n\n

OneMRI uses Sinch MessageMedia’s SMS services through an integration with HubSpot<\/a>, enabling keyword-triggered auto-responses, templates and automated messaging flows. Because it\u2019s integrated, OneMRI can create multi-channel customer journeys using email and SMS, and manage all its customer communications via a single, user-friendly platform. It\u2019s a setup that aligns with the need for flexibility and scale.<\/p>\n\n\n\n

\u201cI\u2019m a big fan of the user interface<\/a>,\u201d says Gopi. \u201cThe ability to duplicate and automate replies, to have multiple people tap into templates and workflows, that\u2019s where the high leverage comes in.\u201d<\/p>\n\n\n\n

He and his team use Sinch MessageMedia to manage both marketing campaigns and functional messaging, helping them connect with thousands of existing and prospective customers.<\/p>\n\n\n\n

What does this look like in practice? Gopi explains what happens when a potential customer books an initial consultation online.<\/p>\n\n\n\n

\u201cWith Sinch MessageMedia, we\u2019re able to message them back and say: \u2018Hey, thank you, the team is looking forward to talking to you.\u2019 If someone cancels their consult, we\u2019re able to message back and say: \u2018We noticed you cancelled your consult, can we help reschedule for another time?\u2019 It\u2019s all these automated sequences. And we are able to do multi-touch with SMS and email through Sinch MessageMedia. That\u2019s great.\u201d<\/p>\n\n\n\n

Fuelling growth with time savings and support<\/h2>\n\n\n\n

SMS automation has allowed the team to communicate with customers effectively, without an unmanageable amount of manual work \u2013 in fact, Gopi says that they are saving roughly three days a week in admin time.<\/p>\n\n\n\n

Even with a high volume of SMS \u2013 30,000 each month \u2013 messages are timely and reliable, and personalised to each customer. The result: from the very first interaction, potential customers get a consistent, personal experience with the OneMRI brand. For a healthcare-based business looking to develop a strong following and build trust with customers, this is essential.<\/p>\n\n\n\n

\u201cBecause of the variance we can get from Sinch MessageMedia, they have a feeling it\u2019s personal,\u201d Gopi explains. \u201cIt\u2019s very hyper-personalised to them because of where they are in the journey.\u201d<\/p>\n\n\n\n

Support also played a big role. A fast-growing customer base meant OneMRI needed to scale up its messaging quickly \u2013 and having a responsive partner made all the difference. Gopi has nothing but praise for the support they received, explaining that they went above and beyond to help out. This was a real benefit during the switch from its previous provider.<\/p>\n\n\n\n

\u201cWe switched over without any customers being lost or any messages being lost,\u201d he explains. \u201cAnd they were just amazing.\u201d<\/p>\n\n\n\n

Even a year on, the team can still call on Sinch MessageMedia for help when they need it.<\/p>\n\n\n\n

\u201cThey jump on the phone with us all the time,\u201d he says. \u201cThey want to do their best for their customers, and that just kind of resonates throughout the company.\u201d<\/p>\n\n\n\n

Key takeaways:<\/strong><\/p>\n\n\n\n