{"id":47552,"date":"2026-01-29T19:17:04","date_gmt":"2026-01-29T19:17:04","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=case-studies&p=47552"},"modified":"2026-01-29T19:23:40","modified_gmt":"2026-01-29T19:23:40","slug":"foundr","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/foundr\/","title":{"rendered":"Foundr"},"content":{"rendered":"\r\n
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Foundr is using SMS to build connections with their students<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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30,000<\/h4>\r\n
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65%<\/h4>\r\n
\r\n increased delivery rate <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n
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2-3 hrs <\/h4>\r\n
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\u201cWe\u2019re saving up to about two to three hours a week. Before, we were just trying to find the information that Sinch MessageMedia readily provides in the form of two clicks.\u201c<\/p>\n<\/blockquote>\n\n\n\n

Jesse Song, Tech and Automations Lead, Foundr<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

Foundr is familiar with rapid change \u2013 in just over a decade, they went from an online magazine that interviewed well-known founders (hence the name) to a world-leading online education provider that helps fledgling business owners navigate growth. <\/p>\n\n\n\n

Now a global leader in the online education space for entrepreneurship, Foundr offers subscription-based online courses, one-on-one coaching and mentoring to an audience of entrepreneurs and start-up owners across Australia, New Zealand, North America, Europe and Asia. <\/p>\n\n\n\n

Of course, that growth came with challenges. Supporting students all over the world requires strong communication, and Foundr\u2019s tools couldn\u2019t keep up. As it adapted and scaled, they found themselves using two competing communication tools that didn\u2019t work with their CRM \u2013 or deliver the insights it needed. <\/p>\n\n\n\n

\u201cThe key problem that we had was a lack of data, analytics and insights into how our campaigns were going,\u201d explains Tech and Automation Lead Jesse Song. \u201cSo, you know, while it did perform quite well in terms of being able to send SMS, we were missing a lot of the insights.\u201d <\/p>\n\n\n\n

Jesse and his team wanted a solution that could manage SMS more easily and give them a central source of information.   <\/p>\n\n\n\n

\u201cWe were looking for a tool that could help connect with our CRM and make it a single point of truth about our students, for our potential students as well, so we can better serve them.\u201d<\/p>\n\n\n\n

That search led to Sinch MessageMedia. <\/p>\n\n\n\n

From disjointed to connected<\/h2>\n\n\n\n

For Foundr, communication with students is an essential part of the job. As an online education platform, it needed to send students notifications and updates, along with support messages and information about new campaigns. <\/p>\n\n\n\n

\u201cWe try to maintain really strong communication with our students,\u201d says Jesse. <\/p>\n\n\n\n

After realising that its SMS systems weren\u2019t connecting as needed, Foundr partnered with Sinch MessageMedia, replacing a disjointed tech stack with a unified platform. This meant dedicated Sinch numbers for key markets, SMS and bulk delivery through Sinch MessageMedia’s web portal, and a HubSpot integration<\/a> to ensure seamless, consistent communication. <\/p>\n\n\n\n

The team is now using Sinch MessageMedia to send transactional messages \u2013 like reminders about upcoming events, course completion notifications and other updates \u2013 along with marketing communications, like information about upcoming sales and promotions. <\/p>\n\n\n\n

Delivery rates and deeper insights<\/h2>\n\n\n\n

Although Jesse and his team have only been working with Sinch MessageMedia since the beginning of the year, they\u2019re finding it simpler to use, with higher delivery rates and better reporting. They\u2019ve already sent around 30,000 SMS, with minimal issues so far. <\/p>\n\n\n\n

\u201cSo, with what we\u2019ve seen so far, we\u2019re very happy with the delivery rate of Sinch. It blows the previous platform\u2019s delivery rate by a mile,\u201d explains Jesse. By the numbers, he thinks Sinch MessageMedia\u2019s SMS platform has increased the delivery rate by around 65% \u2013 a huge increase in just a few months. This means that Foundr can rely on SMS for communication, and that students get a consistent experience with the business. <\/p>\n\n\n\n

Campaign and messaging analytics are another benefit. The previous platform offered very little insight into message performance \u2013 according to Jesse, all the team could see was the student\u2019s name, number and status. With Sinch MessageMedia, they get detailed information about delivery rates, open rates and timing, broken down across regions and subscriber types.<\/p>\n\n\n\n

\u201cSo it really comes down to end-to-end, like just the reporting at Sinch MessageMedia, how many are being sent, how many are actually being delivered, and then breaking it down into opens and just seeing exactly what\u2019s going on within the campaign,\u201d says Jesse. <\/p>\n\n\n\n

These insights help the team understand their audience and refine their messaging strategy, so they can communicate more effectively. <\/p>\n\n\n\n

Jesse explains that the simplicity of the system and accessibility of reporting are saving significant time for his team. <\/p>\n\n\n\n

\u201cWe\u2019re saving up to about two to three hours a week. Before, we were just trying to find the information that Sinch MessageMedia readily provides in the form of two clicks,\u201d he says. <\/p>\n\n\n\n

What\u2019s next for Foundr?<\/h2>\n\n\n\n

Foundr is taking a focused approach to growth, prioritising strong foundations and optimising its current SMS setup.\u201cI think our main goal is just to make sure that we optimise our SMS marketing with what we have right now,\u201d says Jesse. \u201cSo, we\u2019re really just making sure that we get that part nailed down before we explore other components.\u201d<\/p>\n\n\n\n

Still, he and his team have some big plans for the future, with AI a key focus. For an education platform with a global audience and extensive online resources, Jesse can see the potential of AI chatbots and other AI-powered technology for student communication. <\/p>\n\n\n\n

\u201cThe unfortunate thing about us as humans is that we can\u2019t be online 24\/7,\u201d he laughs. \u201cSo, really just making sure that we are able to capitalise on AI to the point where it can answer students\u2019 questions in real time. So, that\u2019s kind of like the next phase we\u2019re approaching as we continue to scale.\u201d<\/p>\n\n\n\n

It will be another big step forward for a fast-moving, ambitious business \u2013 and Sinch MessageMedia will be there to help.<\/p>\n","protected":false},"author":30,"featured_media":47557,"menu_order":0,"template":"single-updated-case-studies.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-47552","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFoundr is using SMS to build connections with their students - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"For online education provider Foundr, strong student communication is crucial \u2013 and a new partnership with Sinch MessageMedia is helping get it right. 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