{"id":47525,"date":"2026-01-29T18:48:52","date_gmt":"2026-01-29T18:48:52","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=case-studies&#038;p=47525"},"modified":"2026-01-29T19:50:52","modified_gmt":"2026-01-29T19:50:52","slug":"everlab","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/everlab\/","title":{"rendered":"Everlab"},"content":{"rendered":"\r\n  <section class=\"header-block py-4 py-lg-7 bg-primary \">\r\n    <div class=\"container bg-primary\">\r\n      <div class=\"row align-items-center \">\r\n\r\n        <div class=\"col-md-6 \">\r\n\r\n          \r\n          \r\n                      <h1 class=\"mb-lg-4 p-0\">How Everlab boosted appointment attendance by 40% with Sinch MessageMedia + HubSpot<\/h1>\r\n          \r\n          \r\n          \r\n          \r\n        <\/div>\r\n\r\n        \r\n          <link rel=\"preload\" as=\"image\" href=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2026\/01\/everlab-healthcare.png\">\r\n\r\n          <div class=\"col-md-6 text-center\">\r\n                          <img decoding=\"async\" fetchpriority=\"high\"  width=\"934\" height=\"541\" class=\"skip-lazy img-fluid \" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2026\/01\/everlab-healthcare.png\" alt=\"Image for How Everlab boosted appointment attendance by 40% with Sinch MessageMedia + HubSpot\">\r\n                      <\/div>\r\n\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    \n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFor us, the HubSpot integration has been one of the most powerful things we\u2019ve leveraged with Sinch MessageMedia. When you look at the available options, Sinch MessageMedia is an absolute no-brainer.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\"><em>Sam Kothari, Co-founder and COO at Everlab<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Everlab, a Melbourne-based health startup, is on a mission to make personalized preventative care more accessible. Their platform combines cutting-edge diagnostics with expert guidance to help members understand their health and lower their risk of chronic disease.<\/p>\n\n\n\n<p>As demand surged across Australia, Everlab co-founder and chief operations officer Sam Kothari felt this rapid growth personally. He answered prospects\u2019 questions, onboarded new members, and sent appointment reminders from his personal cell phone.<\/p>\n\n\n\n<p>\u201cI knew we needed to switch when a member called me at 7:00 PM on a Friday,\u201d Sam said. \u201cWe needed to scale this personalized level of communication to thousands of people around the country.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Everlab boosted appointment attendance by 40% with Sinch\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IeQo1wx8H4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Finding an SMS partner with the same vision<\/h2>\n\n\n\n<p>While searching for an SMS solution, Sam connected with Damien Brennan, APAC Partner Manager at Sinch MessageMedia. Sinch\u2019s direct integration with HubSpot \u2014 Everlab\u2019s CRM \u2014 made it a clear contender, but Damien\u2019s belief in Everlab made the partnership feel right.<\/p>\n\n\n\n<p>\u201cI know we were a tiny account,\u201d Sam said, \u201cbut he had faith that the business would grow and the volume would come. We\u2019ve been lucky to grow that contract together.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducing no-show rates with SMS<\/h2>\n\n\n\n<p>Right away, Everlab used Sinch\u2019s HubSpot integration to automate SMS appointment confirmations and reminders. Missed appointments create expensive gaps in medical provider schedules and can strain Everlab\u2019s clinical partner relationships, so reducing no-shows became a top priority.<\/p>\n\n\n\n<p>They tried email reminders previously but only saw 15\u201320% open rates. With SMS, which has an average open rate of 98%, missed appointment rates dropped by 40%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Increasing engagement and trust with two-way conversations<\/h2>\n\n\n\n<p>Sinch\u2019s Hubspot integration is also a powerful tool for Everlab\u2019s sales team. They can respond to prospects\u2019 questions faster by adding SMS to their email workflows.<\/p>\n\n\n\n<p>\u201cSending personalized text messages through HubSpot lets us deliver the experience we want at a scale we couldn\u2019t manage before,\u201d Sam said. \u201cPeople can respond and have a genuine conversation. The two-way messaging has been really a good trust builder for us, especially being in healthcare.\u201d<\/p>\n\n\n\n<p>And because conversations are recorded in HubSpot, Everlab\u2019s support team can identify and resolve issues quickly, without members having to repeat themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growing into new markets with a strategic communications partner<\/h2>\n\n\n\n<p>Everlab is preparing to launch in New Zealand and is eyeing new opportunities across Asia, Europe, and North America. As they enter new markets with new regulations and messaging preferences, Sinch MessageMedia &#8211; with it&#8217;s powerful <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\">HubSpot text messaging integration<\/a> &#8211; will help them localize their strategy and integrate the right channels to keep members engaged and informed.<\/p>\n\n\n\n<p>For Sam, that global support is essential. \u201cWe\u2019ve been global since day one,\u201d he said. \u201cIt\u2019s just one more reason that the partnership with Sinch MessageMedia works so well.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":30,"featured_media":47528,"menu_order":0,"template":"single-updated-case-studies.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-47525","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Everlab boosted appointment attendance by 40% with SMS- Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"See how this Melbourne-based health startup builds trust with members and lowers missed appointments with Sinch MessageMedia&#039;s automated SMS. 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