{"id":47162,"date":"2025-10-08T17:57:28","date_gmt":"2025-10-08T17:57:28","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=case-studies&#038;p=47162"},"modified":"2025-10-08T17:57:30","modified_gmt":"2025-10-08T17:57:30","slug":"swimming-pool-kits-direct","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/swimming-pool-kits-direct\/","title":{"rendered":"Swimming Pool Kits Direct"},"content":{"rendered":"\r\n  <section class=\"header-block py-4 py-lg-7 bg-primary \">\r\n    <div class=\"container bg-primary\">\r\n      <div class=\"row align-items-center \">\r\n\r\n        <div class=\"col-md-6 \">\r\n\r\n                      <p id=\"breadcrumbs\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/\">Home<\/a>\r\n              <span> &gt; <\/span>\r\n              <a class=\"text-capitalize\" href=\"https:\/\/messagemedia.com\/au\/\"><\/a>\r\n              <span> &gt; <\/span>             <\/p>\r\n          \r\n          \r\n                      <h1 class=\"mb-lg-4 p-0\">How SMS automation saves time and boosts service for Swimming Pool Kits Direct<\/h1>\r\n          \r\n                      <p class=\"mb-4\">Discover how an Australian pool supplier streamlined customer updates, reduced admin work, and built stronger relationships with MessageMedia.<\/p>\r\n          \r\n          \r\n          \r\n        <\/div>\r\n\r\n        \r\n          <link rel=\"preload\" as=\"image\" href=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/03\/asian-business-woman-selling-business-online-marketing-home-scaled-1-scaled.jpeg\">\r\n\r\n          <div class=\"col-md-6 text-center\">\r\n                          <img decoding=\"async\" fetchpriority=\"high\"  width=\"1280\" height=\"680.5\" class=\"skip-lazy img-fluid \" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/03\/asian-business-woman-selling-business-online-marketing-home-scaled-1-scaled.jpeg\" alt=\"Image for How SMS automation saves time and boosts service for Swimming Pool Kits Direct\">\r\n                      <\/div>\r\n\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    \n\n\n<p>For&nbsp;<a href=\"https:\/\/www.swimmingpoolkitsdirect.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swimming Pool Kits Direct<\/a>, a shift to MessageMedia led to seamless customer communication, a jump in campaign engagement, and some serious time-savings for employees.<\/p>\n\n\n\n<p>New South Wales-based Swimming Pool Kits Direct supplies fibreglass swimming pools to customers all over Australia. Led by owner Colm Walsh, the small business aims to deliver the \u2018Australian dream\u2019 of pool ownership in an affordable, customer-centric way.<\/p>\n\n\n\n<p>The business was using an outdated system that made it difficult for the sales team to track customer communications or create consistent customer journeys, which sparked a successful shift to MessageMedia SMS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The search for a much-needed system update<\/h2>\n\n\n\n<p>When Colm Walsh bought Swimming Pool Kits Direct in 2022, he promised himself he wouldn\u2019t make changes for the first year. That plan went out the window when he saw opportunities for real improvement, just by digitising and automating communications.<\/p>\n\n\n\n<p>The previous system saw individual sales reps sending messages to customers on their personal phones, which meant there was no record of communications or customer responses.<\/p>\n\n\n\n<p>Worse, the lack of connection between the sales system and communications meant double-handling, lost messages and missed sales opportunities.<\/p>\n\n\n\n<p>\u201cIt was a really antiquated system that delivered a lot of headaches in terms of inefficiencies, double-handling and separate, non-connected systems,\u201d explains Colm. \u201cBasically, our reps had their own phones with their own messages on them. There wasn\u2019t team visibility around how communications were happening, or where or when, and there was no automation, either.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A cleaner, simpler, quicker way of working<\/h2>\n\n\n\n<p>Colm set about ripping out Swimming Pool Kits Direct\u2019s old systems and looking for a&nbsp;&nbsp;better solution \u2013 for customers and employees.<\/p>\n\n\n\n<p>\u201cI definitely had a vision of a much cleaner, simpler, more straightforward way of doing things,\u201d he says. \u201cUltimately, we always wanted to find ways to free up people\u2019s time so they can have better, high-quality conversations with customers, rather than having to do manual tasks.\u201d<\/p>\n\n\n\n<p>That goal led the business to MessageMedia, thanks to its fully-featured platform, local support, domain expertise and ability to integrate with existing software.<\/p>\n\n\n\n<p>The business uses MessageMedia for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>End-to-end customer communication throughout the pool-buying journey<\/li>\n\n\n\n<li>Triggered SMS for confirmations, follow-ups and service alerts<\/li>\n\n\n\n<li>Seasonal promotions and time-sensitive marketing campaigns<\/li>\n\n\n\n<li>Streamlining internal workflows with HubSpot-integrated templates<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SMS-powered communication, top-rated customer service<\/h2>\n\n\n\n<p>It didn\u2019t take long for the Swimming Pool Kits Direct team to see results after the MessageMedia implementation.<\/p>\n\n\n\n<p>Automating SMS workflows through the new platform helps streamline customer communication and saves real time. The sales team \u2013 just three people \u2013 reaches out to roughly 100 customers, new and existing, each week. With the old system, this meant a lot of manual work and copy-paste messages.<\/p>\n\n\n\n<p>With MessageMedia, sales reps create triggered message workflows, set up to send personalised SMS messages at specific points in the sales cycle. This saves each rep up to three hours a week \u2013 and gives customers a consistent experience with the brand. For a business with a long sales cycle, this kind of consistency is crucial.<\/p>\n\n\n\n<p>\u201cBeing able to communicate things and keep them informed and on track is super important, and that\u2019s the experience that we want to deliver,\u201d says Colm.<\/p>\n\n\n\n<p>MessageMedia also changed the way Colm and his team manage marketing campaigns. Instead of relying only on email, they use SMS to send information about sales and offers. This approach has been a game-changer \u2013 a recent split-tested campaign showed a 55% increase in engagement and conversions when SMS was used alongside email.<\/p>\n\n\n\n<p>After three years, the MessageMedia platform has made a significant difference in both time savings and service improvement. And Swimming Pool Kits Direct customers seem to agree \u2013 the business has 100% five-star reviews on Google, with customer service the top-rated area.<\/p>\n\n\n\n<p>And Colm explains that the MessageMedia experience has been a positive for his team as well.<\/p>\n\n\n\n<p>\u201cJust having that cut-through and trust, and having a platform that knows how to handle these things has really helped us,\u201d he says. \u201cSo it\u2019s been an awesome experience for our business, working with MessageMedia and having a seamless experience there.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next for Swimming Pool Kits Direct?<\/h2>\n\n\n\n<p>The business is more than happy with the results so far, but it\u2019s always looking for ways to improve customer service and operations.<\/p>\n\n\n\n<p>\u201cI always look for opportunities to do things differently,\u201d says Colm, \u201cand where we can have the opportunity to be a leader in the space, where it makes sense and our customers like it.\u201d<\/p>\n\n\n\n<p>Two possible future changes \u2013 both supported by MessageMedia \u2013 are implementing WhatsApp as an alternative messaging channel and using an AI chatbot to handle customer enquiries on the website.<\/p>\n\n\n\n<p>Whatever the function, Colm is confident that MessageMedia will be able to deliver.<\/p>\n\n\n\n<p>\u201cMessageMedia delivers a ton of value for us. It just works, and it keeps getting better,\u201d he explains.<\/p>\n","protected":false},"author":26,"featured_media":42601,"menu_order":0,"template":"single-updated-case-studies.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-47162","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How SMS helped Swimming Pool Kits Direct scale engagement Australia<\/title>\n<meta name=\"description\" content=\"Discover how Swimming Pool Kits Direct used MessageMedia to boost engagement, cut admin time, and keep customers informed every step of the way. 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