{"id":46958,"date":"2025-05-15T18:33:38","date_gmt":"2025-05-15T18:33:38","guid":{"rendered":"https:\/\/messagemedia.com\/case-studies\/ozmobiles\/"},"modified":"2025-07-02T10:26:48","modified_gmt":"2025-07-02T10:26:48","slug":"ozmobiles","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/ozmobiles\/","title":{"rendered":"OzMobiles"},"content":{"rendered":"\r\n  <section class=\"header-block py-4 py-lg-7 bg-primary \">\r\n    <div class=\"container bg-primary\">\r\n      <div class=\"row align-items-center \">\r\n\r\n        <div class=\"col-md-6 \">\r\n\r\n                      <p id=\"breadcrumbs\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/\">Home<\/a>\r\n              <span> &gt; <\/span>\r\n              <a class=\"text-capitalize\" href=\"https:\/\/messagemedia.com\/au\/\"><\/a>\r\n              <span> &gt; <\/span>             <\/p>\r\n          \r\n          \r\n                      <h1 class=\"mb-lg-4 p-0\">How OzMobiles uses SMS to drive ROI higher and keep spend low<\/h1>\r\n          \r\n                      <p class=\"mb-4\">Learn how a leading mobile phone refurbisher used SMS to save thousands each year while maximizing the impact of its campaigns.<\/p>\r\n          \r\n          \r\n          \r\n        <\/div>\r\n\r\n        \r\n          <link rel=\"preload\" as=\"image\" href=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2025\/05\/OzMobiles_Customer-story-images-Hero-image-1400x830-1.webp\">\r\n\r\n          <div class=\"col-md-6 text-center\">\r\n                          <img decoding=\"async\" fetchpriority=\"high\"  width=\"700\" height=\"415\" class=\"skip-lazy img-fluid \" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2025\/05\/OzMobiles_Customer-story-images-Hero-image-1400x830-1.webp\" alt=\"Image for How OzMobiles uses SMS to drive ROI higher and keep spend low\">\r\n                      <\/div>\r\n\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    \n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p><strong>Challenge<\/strong>:\u00a0Improve oversight and efficacy of marketing tools and campaigns.<\/p>\n\n\n\n<p><strong>Solution<\/strong>:\u00a0Use Sinch&#8217;s powerful features to boost marketing ROI and unlock oversight.<\/p>\n\n\n\n<p><strong>Results<\/strong>:\u00a0Deliver $10-15k per year savings \u2013 one campaign delivered 3000% ROI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote bg-primary rounded p-4 p-md-5 my-5 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt&#8217;s been great working with Sinch \u2013 it just made the whole process so much simpler. Happy days.\u201d<\/p>\n<cite><strong>-Tim Duggal<br><\/strong>CEO at OzMobiles<\/cite><\/blockquote>\n\n\n\n<p>OzMobiles started like many Australian businesses do \u2013 with a lot of hard work and boots on the ground. The company is now one of the country\u2019s most respected specialist retailers of refurbished mobile phones. They procure old models locally, refurbish them in-house and then sell them online.<\/p>\n\n\n\n<p>Tim Duggal wears many different hats as the company\u2019s founder, owner and CEO. He knew SMS had the potential to improve marketing, but didn\u2019t know where to start. That\u2019s when Sinch got in touch.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How OzMobiles uses SMS to drive ROI higher and keep spend low\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nBU7DHfOFTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tightening up marketing, better ROI<\/h2>\n\n\n\n<p>A growing and ambitious business, OzMobiles was already performing well with its existing marketing and advertising activities, but Tim suspected it could be doing better.<\/p>\n\n\n\n<p>OzMobiles was collecting customer data and Tim wanted to do more with it. He also suspected he was paying for unnecessary tools and services. But with little oversight, he wasn\u2019t sure which activities were delivering results and if there were more cost effective and efficient ways to deliver them.<\/p>\n\n\n\n<p>\u201cAs a busy business owner who is doing a lot of the marketing, there\u2019re so many different things that you need to understand, and they just go over your head.<\/p>\n\n\n\n<p>You\u2019re doing the best you can to collect information from customers, and you, of course, want another medium that you can get some more revenue in.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seamless connectivity, instant transparency<\/h2>\n\n\n\n<p>Sinch\u2019s seamless SMS platform was the solution Tim had been looking for. It added enhanced functionality and transparency to OzMobile\u2019s existing technology stack, maximising SMS efficacy while integrating smoothly with his primary CRM system<\/p>\n\n\n\n<p>The team can put together a message for one or more of their lists, select the sender ID, and add branded links and text. Based on character counts, the system delivers a rough cost estimate so the team can reduce the text and the cost if necessary.<\/p>\n\n\n\n<p>Once each campaign is sent, the platform delivers a comprehensive report. Thanks to a native integration, Sinch pulls OzMobile\u2019s Shopify reporting to precisely quantify the results and ROI.&nbsp;<\/p>\n\n\n\n<p>\u201cIt helps me understand all SMS campaigns, what I\u2019m spending money on and where I\u2019m getting the best return on investment. It just makes my life so much easier to understand it from a higher level.\u201d<\/p>\n\n\n\n<p>When OzMobiles collects more customer information, the platform is updated instantly \u2013 it\u2019s connected to Kaviyo CRM, another of Sinch\u2019s native integrations.&nbsp;<\/p>\n\n\n\n<p>The support from the Sinch team is just as efficient, says Tim.<\/p>\n\n\n\n<p>\u201cEvery time we send out a campaign, we log into the platform and create the SMS,\u201d he says. \u201cThen I get my account manager to jump in there and to help me optimise it with the links.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">$10-15k a year savings, 3,000% ROI<\/h2>\n\n\n\n<p>With the efficacy of OzMobiles\u2019 campaigns tracked through to dollars in the till, it\u2019s easy for Tim to see the impact Sinch has had on the company\u2019s bottom-line.<\/p>\n\n\n\n<p>The results he\u2019s seeing from SMS alone have blown him away. He points to a recent campaign around Valentine\u2019s Day, which directly led to around 100 sales and a \u201cdramatic\u201d ROI of approximately 3,000%.<\/p>\n\n\n\n<p>\u201cOnce I started doing some campaigns, I was happily surprised at how much extra revenue I could get in through SMS, which was awesome.\u201d<\/p>\n\n\n\n<p>At the same time, OzMobiles is also spending $10-15K less a year on marketing and advertising \u2013 savings that Tim also credits to Sinch.<\/p>\n\n\n\n<p>\u201cIt definitely helps me to understand where my budgets are going and how my advertising dollars are being spent, which is super cool,\u201d says Tim. \u201cIt\u2019s been great working with Sinch \u2013 it just made the whole process so much simpler. Happy days.\u201d<\/p>\n","protected":false},"author":26,"featured_media":39028,"menu_order":0,"template":"single-updated-case-studies.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-46958","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OzMobiles - Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Learn how a leading mobile phone eCommerce retailer used SMS to boost marketing ROI and save $10-15k per year on campaign costs. 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