{"id":39182,"date":"2023-12-12T15:02:31","date_gmt":"2023-12-12T04:02:31","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=35647"},"modified":"2024-02-16T07:03:31","modified_gmt":"2024-02-16T07:03:31","slug":"evrima-technologies-two-way-sms","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/evrima-technologies-two-way-sms\/","title":{"rendered":"Evrima Technologies"},"content":{"rendered":"\r\n
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SMS reminders and two-way messaging get 8% CTR, boosting clinical trial numbers.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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Less candidate drop off. More trial participants. Faster therapies to market.<\/strong><\/p>\n\n\n\n

What delays most clinical trials? Finding the right participants. Evrima Technologies\u2019 products and services connect trials with patients quickly to help researchers hit clinical milestones sooner. But when you\u2019re recruiting for multiple trials and screening thousands of candidates, how do you build a personal connection with each one? <\/p>\n\n\n\n

With MMS messaging and automated SMS reminders, they’re getting more participants into clinical trials, so new therapies get to the people who need them most \u2013 and fast.  <\/p>\n\n\n\n

The challenge. <\/h2>\n\n\n\n

There are multiple steps to turning a potential trial candidate into a participant. There\u2019s marketing the trial, the registration, a screening process, and enrolment.  <\/p>\n\n\n\n

Evrima Technologies helps automate those processes, like matching patients to trials based on their health records.  <\/p>\n\n\n\n

They do this by running multichannel campaigns for each trial. But, as Senior Marketing Manager Lauren Duffy explains, getting them to the \u2018participant\u2019 door is only part of the job. You\u2019ve also got to get people to step over the threshold and enrol. <\/p>\n\n\n\n

\u201cPeople don\u2019t know where to find information about clinical trials, and they don\u2019t know who to trust. It\u2019s about increasing awareness without putting more admin burden on doctors and GPs,\u201d says Lauren. <\/p>\n\n\n\n

Evrima\u2019s on a mission to improve candidate drop-off rates. Email was their first touchpoint, but they wanted to find a way to scoop up missed or bounced emails.  <\/p>\n\n\n\n

That\u2019s when they started using SMS.<\/p>\n\n\n\n

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Participants are very comfortable using SMS to communicate with us. There\u2019s no waiting on hold or long email chains. It\u2019s as simple as hitting reply.<\/p>\nLauren Duffy, Senior Marketing Manager, Evrima Technologies <\/cite><\/blockquote>\n\n\n\n

The solution. <\/h2>\n\n\n\n

Ever since Evrima jumped on the SMS bandwagon, they\u2019ve used Sinch MessageMedia.  <\/p>\n\n\n\n

Why?  <\/p>\n\n\n\n