{"id":39181,"date":"2023-12-08T13:33:46","date_gmt":"2023-12-08T02:33:46","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=35618"},"modified":"2024-02-20T10:43:33","modified_gmt":"2024-02-20T10:43:33","slug":"the-dutton-group-two-way-sms","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/the-dutton-group-two-way-sms\/","title":{"rendered":"Dutton Group"},"content":{"rendered":"\r\n
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Luxury car dealer crosses sale line first with automated, conversational SMS.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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100%<\/h4>\r\n
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7%<\/h4>\r\n
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In 1911, Albert Octavius Dutton started a business building horse-drawn carriages. Today, Dutton Group is Australia\u2019s largest luxury car dealership. Their showroom of luxury, prestige, sporting, and vintage cars has earned \u2018icon status\u2019. But their catalogue of cars isn\u2019t the only thing the Dutton name is famous for.  <\/p>\n\n\n\n

For 100 years, they\u2019ve consistently provided a superior level of service. These days, that involves using automated SMS workflows and conversational messaging to build a loyal following \u2013 and get the sale across the line, first. <\/p>\n\n\n\n

The challenge. <\/h2>\n\n\n\n

When you\u2019ve been around as long as Dutton Group have, you know what makes a great customer experience. You don\u2019t become a destination for serious car collectors and passionate enthusiasts from around the world without doing something right.  <\/p>\n\n\n\n

What their customers need and want has changed over the years. But, as Head of Marketing Marcus George explains, these days, it\u2019s all about speed. <\/p>\n\n\n\n

When people want to buy a car, the faster you can respond, the more likely you are to seal the deal. People have different preferences, so you need to talk to customers using the platforms they\u2019re comfortable with.  <\/p>\n\n\n\n

And what about when a customer wants to upgrade three years down the track? How do you make the car-buying experience soooo good, you stick in a customer\u2019s mind for that long? <\/p>\n\n\n\n

That\u2019s where SMS comes in.  <\/p>\n\n\n\n

The Dutton Group was using SMS Magic, until it made the call to switch to Sinch MessageMedia.  <\/p>\n\n\n\n

\u201cThe overarching reason is we were looking for a partner that really aligned with our objectives. We\u2019re confident we\u2019ve made the right decision with Sinch MessageMedia,\u201d says Marcus. <\/p>\n\n\n\r\n

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\r\n Want to integrate SMS into Salesforce? <\/h2>\r\n\r\n

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