{"id":39179,"date":"2023-12-07T14:16:58","date_gmt":"2023-12-07T03:16:58","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=35453"},"modified":"2024-02-20T10:43:47","modified_gmt":"2024-02-20T10:43:47","slug":"yarn-marketing-campaigns-3x-roi","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/yarn-marketing-campaigns-3x-roi\/","title":{"rendered":"Yarn"},"content":{"rendered":"\r\n
\r\n
\r\n
\r\n\r\n
\r\n\r\n

\r\n Home<\/a>\r\n > <\/span>\r\n <\/a>\r\n > <\/span> <\/p>\r\n \r\n \r\n

Marketplace uses conversational messaging and bulk SMS to crack 3x ROI.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
\r\n \"Image\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \n\n\r\n \r\n \r\n
\r\n
\r\n
\r\n\r\n
\r\n

11%<\/h4>\r\n
\r\n MMS click-through rate. <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n
\r\n\r\n
\r\n

4.2%<\/h4>\r\n
\r\n average click-through rate. <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n
\r\n\r\n
\r\n

100%<\/h4>\r\n
\r\n delivery rate. <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n\n\n\n

Yarn\u2019s mission is simple \u2013 to help indigenous-owned businesses and artists share their culture and unique stories with more people. How do they do that? By sharing their systems, expertise and, most importantly, their customer database. <\/p>\n\n\n\n

With conversational messaging and MMS, Yarn land directly in the pockets of their database. That means more website traffic, increased sales, and improved ROI \u2013 all while talking to customers on the channels they prefer. <\/p>\n\n\n\n

The challenge. <\/h2>\n\n\n\n

In ecommerce, getting cut-through is critical. The more people you can reach, the better. But where the rubber really hits the road is turning those people into paying customers. <\/p>\n\n\n\n

Yarn\u2019s Virtual Marketing Officer, Adam Benz, explains that some months, the brand can spend $150,000 on paid advertising. That\u2019s done wonders for growing the marketplace, but large segments of their database weren\u2019t responding as quickly to traditional marketing channels. <\/p>\n\n\n\n

And, with prospective corporate clients, there was an opportunity to tighten up the sales cycle \u2013 and make it a more personal, enjoyable experience. <\/p>\n\n\n\n

\n

Using SMS alongside other channels like email helps us push our messages to the front of what can be a very long queue \u2013 and we know they\u2019re much more likely to respond because they\u2019re always on their phones.<\/p>\nAdam Benz, Virtual Marketing Officer<\/cite><\/blockquote>\n\n\n\n

Yarn started dabbling in SMS using a system called Klaviyo which wasn\u2019t the right fit. Then they found Sinch MessageMedia, which ticked allll the boxes, including an integration with HubSpot.<\/p>\n\n\n\r\n

\r\n
\r\n
\r\n
\r\n

\r\n Want to integrate SMS into HubSpot? <\/h2>\r\n\r\n

<\/p>\r\n\r\n

\r\n Get the app<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n