{"id":39178,"date":"2023-12-06T17:01:03","date_gmt":"2023-12-06T06:01:03","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=35443"},"modified":"2025-01-24T16:43:57","modified_gmt":"2025-01-24T16:43:57","slug":"oz-hair-and-beauty-two-way-sms","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/oz-hair-and-beauty-two-way-sms\/","title":{"rendered":"OZ Hair and Beauty"},"content":{"rendered":"\r\n
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Conversational messaging helps hair and beauty retailer achieve up to 10% CTR.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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5%<\/h4>\r\n
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12%<\/h4>\r\n
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100%<\/h4>\r\n
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What\u2019s the best product for frizzy hair? How about acne-prone skin? Ask Oz Hair and Beauty. Over the years, the brand has become a haven for skincare, makeup, and haircare lovers who want specialists on speed dial. With conversational messaging, it\u2019s providing customers with personal product recommendations, and that\u2019s leading to more sales and improved ROI. <\/p>\n\n\n\n

The challenge. <\/h2>\n\n\n\n

Oz Hair and Beauty is a premium hair and beauty retailer with multiple salons and a mammoth online catalogue (14,000 SKUs!) In recent years, it has tripled in size.   <\/p>\n\n\n\n

Right from the start, the goal has been to create a brand that does more than sell shampoo. <\/p>\n\n\n\n

\u201cWe want to have conversations with our customers about their hair and skin, so we can guide them to the right products,\u201d says Chris Haddad, CRM and E-Commerce Manager. <\/p>\n\n\n\n

The brand\u2019s customer service team includes some of the best hairdressers, skin technicians, and makeup artists from across the country. So, when a customer asks, \u2018Which shampoo should I use for dry hair?\u2019, they know they\u2019ll get expert advice. <\/p>\n\n\n\n

The challenge is providing that same customer experience online and <\/em>in-store. Chris says it\u2019s something they\u2019ve always been good at, but with an ever-growing list of competitors, they knew they needed to get even closer to their customers \u2013 and fast.<\/p>\n\n\n\r\n

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\r\n Want to integrate SMS into Shopify? <\/h2>\r\n\r\n

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