{"id":34397,"date":"2023-10-25T14:28:14","date_gmt":"2023-10-25T03:28:14","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&#038;p=34397"},"modified":"2024-02-16T06:18:08","modified_gmt":"2024-02-16T06:18:08","slug":"glamour-shop-cultivates-the-personal-touch-customer-experience-with-mms","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/glamour-shop-cultivates-the-personal-touch-customer-experience-with-mms\/","title":{"rendered":"Glamour Shop"},"content":{"rendered":"\r\n  <section class=\"header-block py-4 py-lg-7 bg-primary \">\r\n    <div class=\"container bg-primary\">\r\n      <div class=\"row align-items-center \">\r\n\r\n        <div class=\"col-md-6 \">\r\n\r\n                      <p id=\"breadcrumbs\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/\">Home<\/a>\r\n              <span> &gt; <\/span>\r\n              <a class=\"text-capitalize\" href=\"https:\/\/messagemedia.com\/au\/\"><\/a>\r\n              <span> &gt; <\/span>             <\/p>\r\n          \r\n          \r\n                      <h1 class=\"mb-lg-4 p-0\">Glamour Shop cultivates the personal-touch customer experience with MMS.<\/h1>\r\n          \r\n          \r\n          \r\n          \r\n        <\/div>\r\n\r\n        \r\n          <link rel=\"preload\" as=\"image\" href=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/Clothing-store-business-owners.png\">\r\n\r\n          <div class=\"col-md-6 text-center\">\r\n                          <img decoding=\"async\" fetchpriority=\"high\"  width=\"752\" height=\"568\" class=\"skip-lazy img-fluid \" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/10\/Clothing-store-business-owners.png\" alt=\"Image for Glamour Shop cultivates the personal-touch customer experience with MMS.\">\r\n                      <\/div>\r\n\r\n        \r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n    \n\n\n<p class=\"p { color: #000000; }\">Stephanie Goodwin Cline, business manager of Glamour Shop, says she chose Sinch MessageMedia for its ability to send crisp and gorgeous images through text (MMS), making it a breeze to send customers updated info on the newest and most coveted in-store options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge.<\/h2>\n\n\n\n<p>Like many small business managers, savvy business manager Stephanie Stephanie Goodwin-Cline spends her days wearing multiple (and very stylish) hats as she works hard to delight her customers and grow her family\u2019s business.<\/p>\n\n\n\n<p>Stephanie wanted to keep VIP customers engaged and informed. She knew reaching out and building a community of loyal customers was a great way to keep people coming back (and telling their friends).<\/p>\n\n\n\n<p>Already active through email and consistent on social media, Stephanie wanted a way to get in touch with VIP customers in real-time, to tell them about time-sensitive promotions and fun events. But she wanted to make it visually appealing for customers \u2014 and as easy as possible to incorporate into her own jam-packed day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution.<\/h2>\n\n\n\n<p>Stephanie chose Sinch MessageMedia for its ability to send crisp and gorgeous images through text (MMS), making it a breeze to send customers updated info on the newest and most coveted in-store options when they have a clothing crisis.<\/p>\n\n\n\n<p>She also enjoys the convenience of being able to group-blast the VIP group to let them know about fun events (wardrobe shopping while drinking margaritas, anybody?).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote bg-primary rounded p-4 p-md-5 my-5 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We have a strong relationship with loyal customers, and having MMS lets us use what works best for the situation and our customers.<\/p>\n<cite>Stephanie Goodwin Cline, Glamour Shop<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The results.<\/h2>\n\n\n\n<p>In the end, Glamour Shop provided tailored communication \u2013 with no extra effort. Using MMS has saved busy Stephanie so much time that Glamour Shop recently closed for vacation for the first time in the history of the business. (And yes, she used MMS to let all her customers know.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote bg-primary rounded p-4 p-md-5 my-5 is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I\u2019m on social media, but I don\u2019t look at it every day. And if something is urgent, social media can have a lot of distractions. I know with text, I\u2019ll definitely have their attention.<\/p>\n<cite>Stephanie Goodwin Cline, Glamour Shop<\/cite><\/blockquote>\n\n\n\n<p>And with software integrations that are as visibly seamless as a couture gown, Stephanie can use MMS through the platform she already works from. True to her family\u2019s business philosophy of personalised care, she now uses email, social media, and MMS \u2014 carefully strategising her approach to provide her customers with the right communication at the right time, all without breaking a sweat.<\/p>\n","protected":false},"author":2,"featured_media":34398,"menu_order":7,"template":"single-updated-case-studies.php","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-34397","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glamour Shop: Personalisation With MMS | Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Glamour Shop sends crisp and gorgeous images through text (MMS) to improve customer experience and add a personal touch. Read their story. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/case-studies\/glamour-shop-cultivates-the-personal-touch-customer-experience-with-mms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glamour Shop: Personalisation With MMS | Sinch MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Glamour Shop sends crisp and gorgeous images through text (MMS) to improve customer experience and add a personal touch. 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