{"id":3439,"date":"2020-02-19T04:54:10","date_gmt":"2020-02-19T04:54:10","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=3439"},"modified":"2024-03-19T18:38:29","modified_gmt":"2024-03-19T18:38:29","slug":"fast-growing-retailer-tissini-uses-netsuite-sms-integration","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/fast-growing-retailer-tissini-uses-netsuite-sms-integration\/","title":{"rendered":"Fast growing retailer TISSINI uses NetSuite SMS integration"},"content":{"rendered":"

A fast growing retail business needs reliable communication, and TISSINI achieved this with SMS integrated with NetSuite.<\/p>\n

Securing tenth place for retail in the Inc. 500 Most Successful Companies in America<\/em> list is a great achievement. However, it\u2019s even more significant for TISSINI, a for-profit social enterprise that assists US Hispanic women. TISSINI\u2019s clients, \u2018Emprendedoras\u2019 (meaning entrepreneurs), buy women\u2019s clothing at wholesale prices and sell at retail. The earnings have helped thousands of Hispanic women work towards financial independence.<\/p>\n

Effective communication with both Emprendedoras and end-customers is an important part of the business model at TISSINI.<\/p>\n

\u201cMy personal mission is empowering women which, in turn, advances their families and improves society as a whole. We are always looking for better ways to help Hispanic women achieve financial independence through a single level direct sales model of quality products.\u201d<\/em><\/p>\n

\u201cA part of achieving this is using an effective and reliable communication system with the women who join our business as Emprendedoras, and also for their end-customers. We find text messaging from the NetSuite platform is a great means of communication because it\u2019s so reliable and the automation saves so much time.<\/em>\u201c Sion Tesone, Founder and CEO, TISSINI<\/p>\n

Challenges<\/h2>\n

Recognising that SMS was critical to client and end-customer communication, TISSINI originally had an alternate system in place to send text messages from within the NetSuite platform, however, it proved highly unreliable.<\/p>\n

\u201cSometimes we thought we\u2019d sent 1,000 messages but only 100 actually went out, or a customer sent a response to a message that we didn\u2019t receive,\u201d says Fernando Delgado, Software Development Engineer at TISSINI.<\/p>\n

TISSINI decided to integrate MessageMedia SMS messaging into the existing NetSuite platform and, as a result, was able to send messages for a number of use cases with complete reliability.<\/p>\n

By setting up automation within NetSuite, almost all text messages are automated. TISSINI staff no longer have to spend time and effort worrying about ensuring that messages reach Emprendedoras and end-customers as intended.<\/p>\n

Use Cases <\/strong><\/h2>\n

TISSINI uses SMS to send a range of notifications and communications to Emprendedoras and end-customers.<\/p>\n