{"id":33719,"date":"2021-02-11T14:54:00","date_gmt":"2021-02-11T03:54:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=33719"},"modified":"2024-03-19T18:37:30","modified_gmt":"2024-03-19T18:37:30","slug":"abandoned-cart-sms-shopify-drive-more-completed-orders","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/abandoned-cart-sms-shopify-drive-more-completed-orders\/","title":{"rendered":"Simply for Strings"},"content":{"rendered":"\r\n
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How SMS reminders in Shopify drove +40% completed orders for online music retailer.<\/h1>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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41%<\/h4>\r\n
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29%<\/h4>\r\n
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1000x<\/h4>\r\n
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On the face, Simply for Strings<\/a> may look like a product business who simply sells string instruments. They\u2019re far more than that. <\/p>\n\n\n\n

They are team of experienced musicians, music teachers, and educators with knowledge about string instruments \u2013 that also provide post-purchase customer care and support in the form of workshops, maintenance check-ins, and care packages. <\/p>\n\n\n\n

Started in 2004 by Toby Cumpstay, Simply for Strings is now a booming ecommerce and retail music shop in Queensland, Australia. They chose Shopify to build their ecommerce shopfront on because it\u2019s flexible, functional, and innovative.<\/p>\n\n\n\n

The challenge.<\/h2>\n\n\n\n

Many customers who buy string instruments have a lot of questions before purchasing. Is this size right for my child? What bow do I start on? How do we care for the instrument?<\/em><\/p>\n\n\n\n

According to Toby, it can be daunting to make expensive instrument purchases.<\/p>\n\n\n\n

One challenge was being able to help these curious customers complete their purchase on their online store. They were seeing customers abandon checkout before completing an order. They looked for solutions to recover them.<\/p>\n\n\n\n

When Toby received a text to remind him of a phone case he\u2019d left behind at checkout, it got his attention. Then their discount code and free shipping tempted him back. <\/p>\n\n\n\n

Their solution was clear: abandoned cart text message reminders<\/strong>.<\/p>\n\n\n\r\n

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\r\n Want to integrate SMS into your Shopify store? <\/h2>\r\n\r\n

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\r\n Check out the app<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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