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New Zealand Media and Entertainment (NZME) is New Zealand\u2019s most diverse content creator, distributor and publisher, with channels ranging from print and to radio to ecommerce and street activations. NZME was formed by combining three New Zealand media brands, APN NZ, The Radio Network (TRN) and GrabOne, and unifying them under one overarching purpose of \u201ckeeping Kiwis in the know\u201d.<\/p>\n
Growing audiences across the business is the ongoing goal for all NZME platforms \u2013 every day. Each platform has its unique systems to help them \u00a0reach their goals, but they all have a common theme \u2013 building audiences through greater listener engagement.<\/p>\n
For instance, interactive engagement with its audiences has become a mainstay of broadcast radio, and SMS is increasingly critical to this. While NZME had a desktop platform to manage text messages sent in by listeners, the system challenged NZME\u2019s ability to grow engagement via SMS connections and was also frustrating end-users such as announcers and \u00a0program producers.<\/p>\n
\u201cThere are vendors who are just focused on the sale, and there are those who want to be partners. I am only interested in companies who are really invested in NZME\u2019s future. I look for partners who build proactive support alongside their products and Bulletin is one such company.<\/em>” Bill Hays, CIO, NZME<\/p>\n These challenges led NZME to look for solutions through Bulletin, part of the MessageMedia Group. Bulletin already worked with NZME as aggregators, a successful engagement that prompted NZME\u2019s CIO Bill Hays to explore options to utilise Bulletin\u2019s functionality more extensively.<\/p>\n \u201cBulletin worked closely with us, listened, and gave us the excellent system we have now. The development team was outstanding, and it was a stress-free project,\u201d says Hays.<\/p>\n The solution included:<\/p>\n NZME has been very satisfied with Bulletin\u2019s capability and the solution:<\/p>\n Better audience engagement: <\/strong>One of the key tools NZME uses to prompt audience responses is SMS, so listeners can text in with various opinions or views on current affairs of the day. Using the new system NZME can now engage more proactively and efficiently with its audiences.<\/p>\n Keyword management: <\/strong>The keyword management system is \u201cexcellent\u201d, says Hays. \u201cIt\u2019s straightforward and, importantly, very user-friendly. For instance, as well as appearing in the dashboard, an incoming text can be sent to someone\u2019s email inbox.\u201d<\/p>\n Increased functionality:<\/strong> Users can view all messages on a single screen, with the most recent first. Messages don\u2019t get lost and those with more than 160 characters show as one single message. Another feature is auto-response, which responds to a listener\u2019s text to thank them for contacting NZME.<\/p>\n Reliable support: <\/strong>Hays rates Bulletin\u2019s support highly. \u201cThe product support is a real bonus. From the initial responses through to SLAs and fixing any problems \u2013 all minor, and few and far between \u2013 I consider the support first-rate.\u201d<\/p>\n Capacity:<\/strong> The system is capable of handling large volumes of messages.<\/p>\n Performance: <\/strong>Hays is happy to report consistent and reliable performance and uptime.<\/p>\n Ease of use: <\/strong>NZME users are very comfortable with the new interface. Usage is high, and listener statistics are increasing every month.<\/p>\n \u201cBulletin delivered what it promised, met the timeline and the budget, and was very upfront, with no unexpected obstacles or cost increases. <\/em>Our previous platform was no longer fit-for-purpose and delivering to our requirements was a challenge, especially in our broadcast environment. Bulletin took this opportunity and delivered NZME an SMS platform that is helping us achieve our goals.”<\/em>\u00a0Bill Hays, CIO, NZME<\/p>\n Find out how you can increase customer engagement with\u00a0SMS<\/a>\u00a0or\u00a0contact us<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":3150,"menu_order":48,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-3149","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u00a0<\/strong>Solution<\/h2>\n
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\u00a0<\/strong>Benefits<\/h2>\n