{"id":24726,"date":"2022-05-06T15:23:42","date_gmt":"2022-05-06T05:23:42","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&amp;p=24726"},"modified":"2022-05-06T15:23:42","modified_gmt":"2022-05-06T05:23:42","slug":"sms-benefits-for-coffee-wholesaler-coffex","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/sms-benefits-for-coffee-wholesaler-coffex\/","title":{"rendered":"Coffee wholesaler goes \u2018gangbusters\u2019 after using SMS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p>Melbourne institution Coffex Coffee Roasters has been roasting and blending coffee beans for more than half a century, and selling them wholesale into cafes, hotels and function centres.<\/p>\n\n\n\n<p>Recently named the official coffee partner of the Melbourne Food &amp; Wine Festival, the family business went through a big period of growth in the 1990s. And with new facilities in New Zealand and Malaysia, it has become a large and very well-known coffee roaster in the Southern Hemisphere.<\/p>\n\n\n\n<p>While Coffex has been selling coffee online for more than a decade, it has long relied on sales representatives, phone calls and face-to-face meetings to orchestrate the bulk of its sales. During the pandemic, website sales started booming \u2013 and it\u2019s a trend that looks very likely to take off.<\/p>\n\n\n\n<p>But the roasters have endured plenty of \u2018almost sales\u2019 too. For every handful of completed online sales, Coffex faces an abandoned shopping cart \u2013 a would-be customer who\u2019s gone to the trouble of registering their details online and picking out a few products, but not gone on to seal the deal.<\/p>\n\n\n\n<p>When the scale of this problem started to become apparent, Coffex tried to solve it with automated emails \u2013 but these were more or less ignored.<\/p>\n\n\n\n<p>So they approached MessageMedia to see if text messaging would reap better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The return on investment is amazing. It\u2019s such a small price per text message, when you think about it, but we\u2019ve been using them to get $90-$100 transactions. It\u2019s just been really successful.<\/p><cite>Wendy Faire, Marketing Manager, Coffex Coffee Pty Ltd<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Let\u2019s crunch the numbers after the business started using MessageMedia.<\/h4>\n\n\n\n<p>Visitors to the Coffex website abandoned $4,127.24 worth of potential online sales in a 6 month period. In response, 205 reminder text messages at a total cost of $28.56. Quickly after, an impressive $4,875.18 was sold.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"513\" height=\"308\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2022\/05\/Coffee-Coffex-case-study-post-image.jpg\" alt=\"Results from the campaign:\n\n205 SMS sent\n$28.56 total SMS cost\n$4,875.18 made in sales\" class=\"wp-image-24744\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2022\/05\/Coffee-Coffex-case-study-post-image.jpg 513w, https:\/\/messagemedia.com\/wp-content\/uploads\/2022\/05\/Coffee-Coffex-case-study-post-image-300x180.jpg 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure><\/div>\n\n\n\n<p>In other words, the text messages retrieved <em>more<\/em> money than what was originally missed.<\/p>\n\n\n\n<p>As Marketing Manager Wendy Faire happily puts it, sales from the texts \u201chave been going gangbusters\u201d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A lot of people are not just following up on their original purchase, but they\u2019re purchasing even more.<\/p><cite>Wendy Faire, Marketing Manager, Coffex Coffee Pty Ltd<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p>There wasn\u2019t anything particularly fancy about Coffex\u2019s texts. They were just short, simple, friendly reminders sent out to potentially forgetful customers within an hour of abandoning their carts.<\/p>\n\n\n\n<p>\u201cI just set it up using MessageMedia templates and let it do its thing,\u201d says Wendy. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It was really simple, so I didn\u2019t have to call our web developer or anything, but I did have great support from the people at MessageMedia. They helped me to think about different ways to utilise it in the future as well.<\/p><cite>Wendy Faire, Marketing Manager, Coffex Coffee Pty Ltd<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The future<\/h2>\n\n\n\n<p>Next up: New Zealand. With online business and services starting to grow across the Tasman, New Zealand customers will also be able to experience the same great customer service and shopping features as in Australia. But once sales grow, abandoned carts will too \u2013 and the company plans to use MessageMedia to track down all their owners.<\/p>\n","protected":false},"author":0,"featured_media":24743,"menu_order":22,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-24726","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coffee Wholesaler Grows ROI After Using SMS | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"Coffex Coffee Roasters used SMS to combat abandoned shopping carts and enjoyed the benefits. Read the case study to find out how they grew their ROI. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/us\/case-studies\/sms-benefits-for-coffee-wholesaler-coffex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee Wholesaler Grows ROI After Using SMS | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Coffex Coffee Roasters used SMS to combat abandoned shopping carts and enjoyed the benefits. 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