{"id":19715,"date":"2021-07-26T12:04:42","date_gmt":"2021-07-26T02:04:42","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=case-studies&p=19715"},"modified":"2024-03-19T05:09:39","modified_gmt":"2024-03-19T05:09:39","slug":"sms-for-realtors-nps-boost-for-property-management-business","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/au\/case-studies\/sms-for-realtors-nps-boost-for-property-management-business\/","title":{"rendered":"Property Brokers use SMS to grow NPS score 103%"},"content":{"rendered":"\n

The company<\/h2>\n\n\n\n

Property Brokers<\/a> is a national real estate business and property management company in New Zealand. Beginning as a family operation in 1986, they now boast over 80 branches, 6,500 properties and over 100 property managers. They focus on property in provincial and rural areas, which has helped them do over $4B NZ sales per year.<\/p>\n\n\n

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Property Brokers has been using Palace<\/a>\u2019s property management software to help them manage communications across their portfolio of properties. Property Brokers’ former General Manager Will Alexander considers it a pillar of stellar property management in New Zealand.<\/p>\n\n\n\n

RELATED:<\/strong> Learn how else Palace helps its property management clients improve agent-tenant communications with text messaging.<\/a><\/p>\n\n\n\n


The challenge<\/h2>\n\n\n\n
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SMS is a no-brainer.<\/p>\nWill Alexander, former General Manager, Property Brokers<\/cite><\/blockquote>\n\n\n\n

Text messaging has long been a staple of real estate property management. Alexander has been working on tightening up operations by looking for opportunities to amplify engagement and efficiencies. Text messaging has played a part in helping to streamline operations.<\/p>\n\n\n\n

Understanding the way your end-consumer (in this case, tenants) operates and communicates is critical. According to Alexander, \u201cwe live on our phones now,\u201d and smart businesses have adapted accordingly. However, Alexander believes the number one business complaint is still poor communication. Getting it right is important – and optimising your communications strategy for smartphone use is key to success.<\/p>\n\n\n\n

Text messaging has proved more reliable for property managers than letters or emails, which are not nearly as instantly received. It\u2019s a communication flow that customers recognise and are in tune with. For Property Brokers agents, sending an SMS to a large group of tenants is quick and easy.<\/p>\n\n\n\n

RELATED:<\/strong> Find out how this real estate business uses a single text campaign to drive 500x ROI in sales<\/a>.<\/p>\n\n\n\n


The solution and use cases<\/h2>\n\n\n\n

SMS is used to supplement any email or letter communications but can also have its own use cases. The main ways property managers use text are for key events throughout the property or tenancy cycle such as:<\/p>\n\n\n\n

Rent arrears (late or unpaid rent)<\/h4>\n\n\n
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\"An<\/figure>\n<\/div>\n\n\n

TEMPLATE:<\/strong>
Hi #NAME#<\/span>, just a friendly reminder that your rent is now overdue! Please pay here: #URL#<\/span><\/p>\n\n\n\n

Inspections<\/h4>\n\n\n
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\"An<\/figure>\n<\/div>\n\n\n

TEMPLATE:<\/strong>
REMINDER: We are scheduled for a routine inspection at #ADDRESS#<\/span> tomorrow at #TIME#.<\/span> If you need to reschedule, please call #NUMBER#.<\/p>\n\n\n\n

Notice to vacate<\/h4>\n\n\n
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\"An<\/figure>\n<\/div>\n\n\n

TEMPLATE: <\/strong>
Friendly reminder that your keys for #ADDRESS#<\/span> are due back at our office on #DATE#<\/span>. We are open 9 – 5. Thanks!<\/p>\n\n\n\n

There are many other use cases outside of these, including property maintenance requests or lease renewal reminders. An added benefit of using SMS through a CRM is supporting property management firms and real estate agents in legal disputes. Records of any text communications are kept in the system.<\/p>\n\n\n\r\n

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\r\n Make managing tenant communications easy. <\/h2>\r\n\r\n

Start sending SMS for real estate.<\/p>\r\n\r\n

\r\n Get a free trial<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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