{"id":9567,"date":"2020-09-02T08:11:38","date_gmt":"2020-09-02T08:11:38","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=9567"},"modified":"2024-03-19T03:59:33","modified_gmt":"2024-03-19T03:59:33","slug":"sms-for-hubspot-launch","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/sms-for-hubspot-launch\/","title":{"rendered":"SMS for HubSpot is helping businesses tap into the growing power of text messaging"},"content":{"rendered":"\n<p><strong>We\u2019re excited to be teaming up with HubSpot, a leading growth marketing and sales platform, to release an integration that will help businesses send targeted SMS messages and tailor promotions based on customer behaviours, all from within HubSpot\u2019s CRM.<\/strong><\/p>\n\n\n\n<p>The scope of traditional marketing has changed significantly due to the COVID-19 pandemic. In the past week alone, there has been a <a href=\"https:\/\/www.hubspot.com\/covid-data?category=region&amp;topic=marketing-emails&amp;subTopic=emails-sent&amp;drilldown=APAC\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">43 per cent increase of marketing emails<\/a> sent to Australian inboxes compared to pre-COVID, making the cut-through for brands even harder and the importance of personalised communication all the more essential. SMS is a powerful channel to achieve that cut-through, with 90% of messages read within 90 seconds.<\/p>\n\n\n\n<p>This integration brings the convenience of SMS via MessageMedia into HubSpot\u2019s powerful CRM platform, giving marketers a single view of their customers within HubSpot, to enable personalised cross-channel campaigns.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Try SMS for Hubspot today.          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/contact\/?utm_content=hubspot\"  class=\"btn btn-secondary btn-sm mb-3  \" >Start now!<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Try SMS for Hubspot today.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">SMS for HubSpot<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MessageMedia SMS for HubSpot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DiojBuadYTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The&nbsp;SMS for&nbsp;HubSpot&nbsp;direct&nbsp;integration&nbsp;will help businesses leverage the power of SMS messages via custom workflows built within HubSpot. MessageMedia\u2019s app allows&nbsp;HubSpot&nbsp;users to seamlessly add the cut-through of SMS alerts, confirmations, reminders and more to extend the effectiveness of their cross-channel communications and marketing strategies.<\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled to be integrated with one of the world\u2019s leading CRM and marketing systems,\u201d <strong>said<\/strong> <strong>Tara Salmon, Chief Marketing Officer at MessageMedia<\/strong>. \u201cThere are endless opportunities to grow your business using the versatility and power of SMS messaging. Whether you\u2019re sending marketing campaigns, improving sales processes, or looking to drive up customer engagement, HubSpot users can now easily tap into text messaging services without leaving the platform.\u201d<\/p>\n\n\n\n<p>Through this integration, all kinds of businesses can drive greater ROI, strengthen customer relationships, and increase referrals while saving overhead costs, resources and time. Marketers can analyse and personalise communication based on their existing CRM data, automatically log messages and track activity against individual customer records, for a more targeted approach to reach their customers.<\/p>\n\n\n\n<p><strong>Kat Warboys, Head of Marketing ANZ at HubSpot<\/strong> said: \u201cBusinesses need to be receptive to their customers\u2019 preferences and tailor their experience accordingly. Your customers want information hyper-personalised, delivered via the channels that they prefer, and answers in real-time. SMS allows businesses to be more immediate with their customer engagement and we\u2019re seeing this innovation across the board. Businesses are looking for new ways to adapt and cut through the noise of competitors.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How SMS for HubSpot is driving engagement and growth<\/h2>\n\n\n\n<p>Online wine retailer Vinomofo uses SMS for HubSpot to win back customers who had stopped purchasing alcohol for up to12 months. Previously, they had used email campaigns but didn\u2019t want to \u201crely solely on one form of communication.\u201d Vinomofo wanted to streamline all their marketing and communication tools and processes into a single solution \u2013 HubSpot&#8217;s all-in-one connected platform.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Vinomofo achieved 120x ROI with MessageMedia and HubSpot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rB3nFs4tZZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>RELATED: <\/strong>Find out how Vinomofo used SMS for HubSpot workflows to increase <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\">conversion rates by 21%<\/a>.<\/p>\n\n\n\n<p>Through HubSpot, Vinomofo creates automated workflows that segment their churning customer base based on their last purchase dates. These workflows use a simple \u2018if, then\u2019 logic that allows them to trigger different kinds of communications depending on customer\u2019s responses or lack thereof. With SMS for HubSpot plugged in, it was easy for the Vinomofo team to add in a second channel (SMS) on top of email to increase campaign effectiveness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/Vinomofo-churn-example-1024x561.png\" alt=\"\" class=\"wp-image-9799\"\/><\/figure>\n<\/div>\n\n\n<p>Not only can Vinomofo log and track SMS activity all within the one platform, adding text messaging to their marketing toolkit has allowed for greater cut-through and re-engagement with customers they hadn\u2019t been able to reach before. In fact, Vinomofo find themselves using SMS in a variety of new ways from new customer onboarding to special birthday and promotional offers. The team are also considering incorporating automated SMS message that come direct from your specific wine dealers, making the Vinomofo experience even more personalised.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>We want to be able to send the right message to the right audience at the right time to ensure engagement and personalisation. We chose SMS in addition to email to help reduce churn because it allows us to reach more customers which creates better cut-through and engagement for our campaigns<\/em>.<\/p>\n<cite><strong>Mariano Favia, Head of Marketing at Vinomofo<\/strong><\/cite><\/blockquote>\n\n\n\n<p>\u201cIt&#8217;s also meant that we have the single customer view all within HubSpot which not only helps us as a marketing team but has been great for our customer service team too,\u201d Vinomofo\u2019s email marketing manager Jobeth Harvey said.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\">results for Vinomofo<\/a> speak for themselves. By adding SMS to their re-engagement campaigns, Vinomofo were able to achieve:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"670\" height=\"190\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2020\/09\/Results-Banner-Vinomofo.jpg\" alt=\"SMS Results for Vinomofo\" class=\"wp-image-9806\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2020\/09\/Results-Banner-Vinomofo.jpg 670w, https:\/\/messagemedia.com\/wp-content\/uploads\/2020\/09\/Results-Banner-Vinomofo-300x85.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to get started with SMS for HubSpot<\/h2>\n\n\n\n<p>Want to try SMS for HubSpot? To celebrate the launch of our app, HubSpot customers can take advantage of our introductory offer with 50% off your first month and a free 30 minute consultation to optimise your first workflow. Simply follow these steps.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You can learn more at <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/marketing\/marketing-automation\/messagemedia-218459\">HubSpot\u2019s app marketplace<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/messagemedia.com\/au\/contact\/?utm_content=hubspot\">Sign up<\/a> and be one of the first to get the app.<\/li>\n\n\n\n<li>A member of our team will reach out to get you set up and sending.<\/li>\n<\/ol>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Adding SMS to your tools has never been easier.          <\/h2>\r\n\r\n          <p class=\"mb-4\">Connect text messaging to Hubspot today!<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/au\/contact\/?utm_content=hubspot\"  class=\"btn btn-secondary btn-sm mb-3  \" >Let&#8217;s go!<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Adding SMS to your tools has never been easier.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts, further reading<\/h2>\n\n\n\n<p>It\u2019s never been easier adding SMS to your marketing automation workflows to get the results and growth for your business, especially if you\u2019re already using HubSpot. For further reading, make sure you check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/messagemedia.com\/au\/case-studies\/vinomofo-sms-for-hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Vinomofo re-engaged 50% churning customers with SMS for HubSpot<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/messagemedia.com\/au\/blog\/supercharge-marketing-with-sms-automation\/\">Supercharge your marketing with SMS automation<\/a><\/li>\n\n\n\n<li><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/marketing\/marketing-automation\/messagemedia-218459\" target=\"_blank\" rel=\"noreferrer noopener\">View SMS for HubSpot by MessageMedia on the app marketplace<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Looking for another SMS integration?<\/strong> MessageMedia is already integrated with more than 50 different applications that can be found in our<a href=\"https:\/\/messagemedia.com\/au\/integrations\/\"> integrations marketplace<\/a>, and it\u2019s easy to connect to thousands more through third party connector platforms.<\/p>\n","protected":false},"author":1,"featured_media":9816,"menu_order":146,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[36],"class_list":["post-9567","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-news-announcements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How SMS for HubSpot is Helping Businesses | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to be teaming up with HubSpot, a leading growth marketing and sales platform, to release an integration that will help businesses send targeted SMS messages and tailor promotions based on customer behaviours, all from within HubSpot\u2019s CRM. 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