{"id":7496,"date":"2022-10-06T11:36:00","date_gmt":"2022-10-06T00:36:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=7496"},"modified":"2024-03-16T22:55:49","modified_gmt":"2024-03-16T22:55:49","slug":"what-are-the-benefits-of-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/what-are-the-benefits-of-sms\/","title":{"rendered":"6 powerful benefits of SMS that every business needs"},"content":{"rendered":"\n

What\u2019s one thing you know your customers always have with them? Their mobile phone. The average person checks their phone a whopping 352 times per day<\/a>. That\u2019s once every three minutes.<\/p>\n\n\n\n

It\u2019s numbers like these that point to why SMS is such a powerful marketing and communications tool for businesses. But there\u2019s more to it. Let\u2019s take a look at why SMS has so many advantages over other channels.<\/p>\n\n\n

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\"What<\/figure>\n<\/div>\n\n\n

Tap into these handy advantages of SMS<\/h2>\n\n\n\n

SMS is an invaluable and incredibly versatile business tool. Retailers use it to promote upcoming sales. Medical centres and restaurants use it to reduce no-shows. Service-based businesses use it to collect customer feedback. And so much more.  <\/p>\n\n\n\n

Whatever way you plan to use it, the benefits of SMS speak for themselves.<\/p>\n\n\n\n

RELATED: Want some SMS inspo? See all the different ways you can use SMS to your advantage<\/a>.<\/p>\n\n\n\n

1. There\u2019s nothing faster than SMS<\/h3>\n\n\n\n

If you need to get an urgent message out to your customers, SMS is the way to go. For example, you might want to hold a flash sale to clear out some stock, or you may need to send out an important update to all customers. <\/p>\n\n\n\n

It\u2019s ultra-quick and easy to send a bulk SMS broadcast to everyone on your database using our web portal features.<\/a> Even better, more than 60% of people read their SMS within 5 minutes<\/a>. <\/p>\n\n\n\n

Automation makes SMS even easier and more efficient. You can set up automatic text messages for different scenarios, which helps reduce the burden on your team.<\/p>\n\n\n\n

TOP TIP: Use SMS automation for internal reminders, too. For example, say you send automatic payment reminders for overdue bills. You could also send an automatic text message to a customer support agent, reminding them to follow up with the customer if they don\u2019t pay.<\/p>\n\n\n\n

2. Every text message can be personalised<\/h3>\n\n\n\n

As your business goes from strength to strength, it can feel harder to deliver the personal touch. Yet personalisation becomes even more important when you\u2019re growing. <\/p>\n\n\n\n

Use SMS automation to easily add customers\u2019 names and other details to your messages. This way, it feels like you\u2019re speaking directly to each and every customer \u2013 yet behind the scenes, all you have to do is click \u2018send\u2019 once.<\/p>\n\n\n\n

RELATED: Click-through rates and conversions have taken off for The Athlete\u2019s Foot<\/a> since they started customising and personalising mobile landing pages.<\/p>\n\n\n\n

3. You can reach more people<\/h3>\n\n\n\n

Did you know that 7.26 billion people<\/a> own a mobile phone? That\u2019s over 91% of the world\u2019s population. Not all of these phones are smartphones \u2013 which means they might not feature the latest apps or email tools. But they can certainly receive and reply to SMS messages.<\/p>\n\n\n\n

With SMS, all you need is your customer\u2019s phone number<\/a> and their consent, and then you\u2019re good to go with messaging them. There\u2019s no risk of emails going to junk folders, or posted mail getting lost along the way. Just instantaneous messages out to the masses.<\/p>\n\n\n\n

4. SMS is oh-so-simple<\/h3>\n\n\n\n

The MessageMedia web portal has been designed with simplicity in mind. The clean, uncluttered interface is super intuitive, so anyone in your team can easily jump in and start sending SMS messages out to customers.<\/p>\n\n\n\n

Not only is SMS easy for you to use, but it\u2019s simple and easy for your customers, too. Pretty much everyone knows how to read and respond to text messages. These days, they\u2019re also comfortable following instructions in your texts, whether that\u2019s clicking on a link or confirming an appointment.<\/p>\n\n\n\r\n

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\r\n Ready to go? <\/h2>\r\n\r\n

Sign up for a free trial and get 25 SMS credits to play with.<\/p>\r\n\r\n

\r\n Try for free<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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