{"id":7191,"date":"2022-08-18T19:56:00","date_gmt":"2022-08-18T09:56:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=7191"},"modified":"2024-03-19T03:14:27","modified_gmt":"2024-03-19T03:14:27","slug":"8-fathers-day-sms-marketing-ideas","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/8-fathers-day-sms-marketing-ideas\/","title":{"rendered":"8 Father’s Day Marketing Ideas using SMS"},"content":{"rendered":"\n

Last year in the US, spending on Father\u2019s Day gifts was tipped to exceed a massive $20B<\/a>. This year will be no different \u2013 people love spoiling their dads, stepdads, grandpas, and all the other father figures in their lives.<\/p>\n\n\n\n

Before the big day arrives, your strategy to boost Father\u2019s Day sales. If you sell \u2018daddy staples\u2019 like personal care items or clothes, tools or gardening gear, electronics or auto accessories, now\u2019s the time to promote your wares. Stuck for Father\u2019s Day marketing ideas? Read on.<\/p>\n\n\n\n

4 tips for boosting Father\u2019s Day sales with SMS<\/h2>\n\n\n\n

If you\u2019re planning to send bulk SMS to your customers with helpful gift guides, promos, and ideas (and, why wouldn\u2019t you, with 98% open rates on SMS?), then make it count. Here are three things to keep in mind when planning your Father\u2019s Day marketing campaigns.<\/p>\n\n\n\n

1. Think outside the sock drawer<\/h3>\n\n\n\n

Dads don\u2019t need any more ties. Instead, look beyond boxer shorts when it comes to Father\u2019s Day gifts, and help your customers choose interesting, useful, and memorable gifts that dads will love.<\/p>\n\n\n\n

For example, say you sell handmade soaps. Instead of presuming dads aren\u2019t your target market, think again. The global market for men\u2019s personal care is predicted to hit $277B by 2030<\/a>, as more and more men embrace the wellness revolution. With this in mind, do your research to see how your products or services could fit with what modern men want.<\/p>\n\n\n\n

2. Send personalised SMS campaigns<\/h3>\n\n\n\n

If you\u2019ve built up a solid database of loyal customers, then now\u2019s the perfect time to strengthen those relationships with personalised text messages<\/a>. Use keywords, coupons or special discounts to create a sense of urgency around your Father\u2019s Day text marketing campaigns<\/a>. If they\u2019re a new customer or found you organically, use pop-ups on your website that ask for their name and mobile number in exchange for an immediate Father\u2019s Day SMS code or discount.<\/p>\n\n\n\n

3. Embrace the dad jokes<\/h3>\n\n\n\n

This is the perfect time for dad jokes. Particularly if your brand\u2019s light-hearted and fun. If you can \u2013 and if it suits your brand \u2013 pepper your copy with puns to get into the spirit of Father\u2019s Day. <\/p>\n\n\n\n

Or, for a more emotional hook, why not use nostalgic imagery or copy that tugs at the heartstrings? Lines like: \u201cRemember when\u2026?\u201d or \u201cShare treasured memories \u2026\u201d are sure to pull people in.<\/p>\n\n\n\n

4. Get out in front of the competition<\/h3>\n\n\n\n

Whether you run a pampering business for guys or sell uniquely dad-themed gifts, get your brand in front of your customers before your competitors do.<\/p>\n\n\n\n

An easy way to do this? Use our fast SMS gateway to send bulk messages<\/a>. Hit \u2018send\u2019 well before the special event to grab early birds hunting for good deals.<\/p>\n\n\n\n

4 examples of SMS marketing for Father’s Day<\/h2>\n\n\n\n

With the above tips in mind, let\u2019s get down to the nitty gritty of what a great Father\u2019s Day message looks like. Of course, not all of these examples will suit your business \u2013 but they should hopefully give you some inspiration for your own campaign.<\/span><\/p>\n\n\n\n

1. Reward those who join the club<\/h3>\n\n\n\n

Sure, Father\u2019s Day is a great opportunity to boost sales. But don\u2019t forget it\u2019s also an ideal time to collect customer information and grow your database<\/a>.<\/p>\n\n\n\n

In this example below, a customer shared their details (for example, through the brand\u2019s socials or website) to join the VIP club. The reward? A handy Father\u2019s Day promotional discount.<\/p>\n\n\n

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\"SMS<\/figure>\n<\/div>\n\n\n

USE THE TEMPLATE:
<<Thanks for joining up with [your company]\u2019s VIP club. As a VIP member, you get great offers for Father\u2019s Day, and so much more.>>
<<Here\u2019s your Father\u2019s Day coupon: [link] Enjoy [discount] off any item for the rest of the month. Plus, get 20% off second items, so why not treat Dad and yourself?>><\/p>\n\n\n\n

2. Offer customised and personalised gifts<\/h2>\n\n\n\n

Make it personal by letting people customise gifts, if you can. Show what\u2019s possible by using Multimedia Messaging Service (MMS)<\/a>, which includes imagery and a subject line. In this example, the brand lets customers stamp dad\u2019s initials on the product.<\/p>\n\n\n

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\"SMS<\/figure>\n<\/div>\n\n\n

USE THE TEMPLATE:
(Subject Line)<<Customise your [product] this Father\u2019s Day for free.>>
Hi [customer name], grab any of our [product or product line] for Father\u2019s Day, and add dad\u2019s initials for free. Only available this week. Use our free Monogram Maker to see what it looks like before you buy: [link]>><\/p>\n\n\n

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\r\n Ready to try? <\/h2>\r\n\r\n

Sign up for a free trial at MessageMedia to get sending.<\/p>\r\n\r\n

\r\n Let’s go<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \"Image\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n