{"id":7030,"date":"2022-02-14T01:15:00","date_gmt":"2022-02-13T15:15:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=7030"},"modified":"2024-03-19T04:43:01","modified_gmt":"2024-03-19T04:43:01","slug":"supercharge-marketing-with-sms-automation","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/supercharge-marketing-with-sms-automation\/","title":{"rendered":"4 ways to supercharge your marketing with SMS automation."},"content":{"rendered":"\n<p><sub>Last updated October 2023<\/sub><\/p>\n\n\n\n<p>According to Salesforce, the average marketer uses <a href=\"https:\/\/www.salesforce.com\/blog\/marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 different channels to execute their marketing strategy<\/a> \u2013&nbsp;including email, website displays, SMS, social ads and more. And that, in retail, sales growth via mobile is one of the top three growth-related business initiatives in coming years.<br><br>It\u2019s an exciting time to be a marketer. Yet it\u2019s also challenging, with things like the globalisation of audiences and the rapid evolution of technologies making it hard to keep up.<br><br>To stay one step ahead \u2013 and to start reaping the benefits of a multi-channel, mobile-first approach \u2013 it\u2019s time to get rid of manual tasks and replace them with automation. From sales right across to customer support and operations, automation will help you save time, be more efficient and, crucially, respond to your customers faster.<br><br>Here, we explore why SMS has risen to the fore as a leading automation strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make SMS marketing automation work for your business.<\/h2>\n\n\n\n<p>SMS marketing automation helps you respond faster, personalise more messages, and win more business. Easy to test and run, and extremely cost-effective, it\u2019s a great way to dip your toe in the automation waters. Even better, you\u2019ll likely see results fast, as SMS campaigns achieve an average 23% response rate.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some of the top reasons why you should have automatic text messages on your radar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s easy to nurture customers through the sales funnel&nbsp;<\/li>\n\n\n\n<li>It improves customer experience&nbsp;<\/li>\n\n\n\n<li>Lead generation happens faster<\/li>\n\n\n\n<li>Your marketing team saves time<\/li>\n\n\n\n<li>You save money&nbsp;<\/li>\n\n\n\n<li>And so much more<\/li>\n<\/ul>\n\n\n\n<p>Automated text messaging becomes even more powerful when it complements a broader multi-channel marketing plan. For example, to extend the scale of your campaigns and drive more sales, you could automatically send a scheduled text a few days after an initial email marketing blast to cut through the noise and prompt your target market to take immediate action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 ideas to put SMS marketing automation to work.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Let\u2019s look at the different ways you can add SMS automation to boost your business and marketing efforts right now.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Promotional campaigns.<\/h3>\n\n\n\n<p>Transform how you engage with your customers with personalised SMS promotional campaigns and achieve <a href=\"\/au\/use-cases\/sms-for-marketing-campaigns\/\">29% click-through rates<\/a> when integrated with other campaigns. As the stats show, SMS promotions are opened and actioned. Win-win.<\/p>\n\n\n\n<p>Here are some ways you could run promotional campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encouraging repeat or related item purchases<\/li>\n\n\n\n<li>Reminding customers about abandoned carts<\/li>\n\n\n\n<li>Sending promos about holiday deals<\/li>\n\n\n\n<li>Alerting customers to VIP or special sales<\/li>\n\n\n\n<li>Simply letting customers know more about you and your business<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/mothers-day-gift-promotional.jpeg\" alt=\"Promotional marketing campaign SMS\" class=\"wp-image-14157\" style=\"width:512px;height:444px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TOP TIP: Use SMS promotional offers in the lead-up to holidays like Mother\u2019s Day or Christmas. Because of their time-critical nature, text message offers work well for last-minute shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Follow-ups and alerts.<\/h3>\n\n\n\n<p>Make sure your customers <em>don\u2019t<\/em> miss important notifications, information or urgent alerts by sending automated text messages, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event and appointment reminders (\u2018Your appointment is tomorrow.\u2019)<\/li>\n\n\n\n<li>Confirmations (\u2018Thanks for subscribing! Please confirm.\u2019)&nbsp;<\/li>\n\n\n\n<li>Flash sales or restock alerts (\u2018Your item\u2019s back in stock.\u2019)&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2020\/06\/Traceys-Trinkets-768x664.jpeg\" alt=\"Tracey's Trinkets MessageMedia: SMS Marketing example\" style=\"width:576px;height:498px\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">Sending automated text messages can help your internal teams, too. Say a customer has finished trialing your product, but they haven\u2019t converted yet. Alert your sales team when the trial finishes, so they can follow up and seal the deal.<\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TOP TIP: Sketch out your entire customer journey and pinpoint where you currently send customers messages that could lead to action. Look at your open rates and responses. Are they low or slow? If yes, consider trialing an SMS alert automation instead. Test it out to see how quickly and how often customers respond.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Ready to give SMS a try?          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get started for free.<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Ready to give SMS a try?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n\n<h3 class=\"wp-block-heading\">3. Feedback and two-way conversations.<\/h3>\n\n\n\n<p>Text messaging is a great way to engage in better two-way conversations with customers. Think about personal text messages \u2013 they\u2019re all about a two-way conversation. Yet in business, SMS is often limited to sending out a single, one-way broadcast to all.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Until now, little thought\u2019s been given to the advantages of enabling customer feedback and responses via text message. It\u2019s a bit like how we once viewed marketing as a simple, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hypodermic_needle_model\" target=\"_blank\" rel=\"noreferrer noopener\">one-way magic bullet<\/a> sent out to the masses. It\u2019s time for a change.<\/p>\n\n\n\n<p>Two-way conversations using text message automation can help you forge stronger relationships, and gather insights and business intelligence at the same time.<\/p>\n\n\n\n<p>Here\u2019s how sending and receiving SMS could work for you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending feedback surveys or canvassing opinions<\/li>\n\n\n\n<li>Inviting customers for 1-on-1 consultations&nbsp;<\/li>\n\n\n\n<li>Checking in with clients after you\u2019ve delivered a service<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TOP TIP: What\u2019s a two-way conversation you\u2019d like to have with your customers? What type of information do you want to collect, and how will it help with future marketing? Using the examples above as inspiration, try sketching out a simple conversation. Make it as simple as possible, and think about where in the customer journey it fits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Cart abandonment and win backs.<\/h3>\n\n\n\n<p>Customers can be fickle, and their attention spans are short. If there\u2019s a better price or a shinier thing, off they go. Yet, given the widely-reported statistic that it\u2019s 6x more expensive to win a new customer over than keep a current one, retention is worth the effort.&nbsp;<\/p>\n\n\n\n<p>Take cart abandonment. It\u2019s a huge problem for many ecommerce stores \u2013 <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">7 out of 10 shoppers<\/a> leave your store without buying anything. And it increases by 15% (to 85%) if the customer is shopping on mobile. You can use SMS\u2019s immediacy to your advantage here.&nbsp;<\/p>\n\n\n\n<p>So how does SMS win your customer back? Timing. SMS has an <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\" target=\"_blank\" rel=\"noreferrer noopener\">open rate of 98%<\/a> \u2013 if you send a timely reminder about their abandoned purchase, they\u2019ll be more likely to buy. Some marketers suggest reminding them a day or 2 later \u2013&nbsp;we recommend sending an SMS reminder less than an hour after they\u2019ve left your store.&nbsp;<\/p>\n\n\n\n<p>You can set the timing of your automated reminders to suit what works for you, and you could add discounts or \u2018short time only\u2019 offers to the SMS to further incentivise the customer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2020\/06\/Sallys-Sneaks-768x664.jpeg\" alt=\"Winback MessageMedia: SMS Marketing Example\" style=\"width:576px;height:498px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">TOP TIP: For SMS automation to work, you need customers\u2019 phone numbers. While you\u2019re probably in the habit of collecting emails, you may not have considered collecting phone numbers too. Check out our <a href=\"\/au\/blog\/customer-numbers-sms-marketing\/\">10 tips on collecting customers\u2019 mobile numbers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with SMS marketing automation.<\/h2>\n\n\n\n<p>The good news is that technology exists to make SMS automation easy. Choosing the right platform to suit your needs is the first step \u2013 look for one that comes with a range of marketing automation templates you can easily customise to suit your business. <\/p>\n\n\n\n<p>Also, look for one that integrates with your existing marketing tools and platforms. Sinch MessageMedia connects with leading platforms, like <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\">HubSpot<\/a> and <a href=\"https:\/\/messagemedia.com\/au\/integrations\/shopify\/\">Shopify<\/a>. Head to our <a href=\"https:\/\/messagemedia.com\/au\/integrations\">Integrations marketplace<\/a>.<\/p>\n\n\n\n<p>For example, Sinch MessageMedia\u2019s automation templates cover everything from customer support (to help you manage support requests with automatic replies to customers) to event RSVPs (so you can manage event attendees and find out who\u2019s coming). And so much more.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Ready to give SMS a try?          <\/h2>\r\n\r\n          <p class=\"mb-4\"><\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Get started for free.<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Ready to give SMS a try?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n","protected":false},"author":2,"featured_media":23703,"menu_order":82,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[41],"class_list":["post-7030","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-integrate-automate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Use Automated SMS Marketing | Sinch MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"SMS automation is an invaluable tool when running many types of campaigns. Check out 4 SMS marketing automation use cases to learn more. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/supercharge-marketing-with-sms-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Use Automated SMS Marketing | Sinch MessageMedia\" \/>\n<meta property=\"og:description\" content=\"SMS automation is an invaluable tool when running many types of campaigns. 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