{"id":5615,"date":"2020-04-06T01:14:33","date_gmt":"2020-04-06T01:14:33","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=5615"},"modified":"2020-04-06T01:14:33","modified_gmt":"2020-04-06T01:14:33","slug":"bang-the-table-partnership-sms-for-government","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/bang-the-table-partnership-sms-for-government\/","title":{"rendered":"MessageMedia\u2019s partnership with\u00a0Bang the\u00a0Table unlocks stronger engagement between government and residents\u00a0"},"content":{"rendered":"\n

From what we\u2019ve seen in the past few months, communication plays a big role in keeping citizens and stakeholders informed<\/span>,\u00a0<\/span>especially in times of crisis. Historically, we have\u00a0<\/span>seen\u00a0<\/span>the use of direct mail<\/span>\u00a0and\u00a0<\/span>email to send updates, notices and reports to local residents, communities and the general public<\/span>. However, the use of\u00a0<\/span>SMS<\/span>\u00a0is\u00a0<\/span>the<\/span>\u00a0rise as one of the\u00a0<\/span>most effective avenue<\/span>s<\/span>\u00a0to rouse action and cut-through the\u00a0<\/span>current\u00a0<\/span>cacophony of noise.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

That\u2019s why\u00a0MessageMedia\u00a0Group\u00a0is excited to announce we have partnered with\u00a0software provider\u00a0<\/span>Bang the\u00a0Table<\/span><\/a>\u00a0to create a\u00a0new way for federal and state governments as well as local councils, to engage and communicate with\u00a0citizens\u00a0using\u00a0SMS messaging.\u00a0This partnership\u00a0will\u00a0enhance how governing bodies communicate and capture feedback from\u00a0the community-at-large.\u00a0<\/span><\/p>\n\n\n\n

\n
\"\"\n
Image Credit: Bang the Table<\/a><\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n

MessageMedia has worked\u00a0<\/span>in the past\u00a0<\/span>with numerous governing bodies<\/span>\u00a0at all levels<\/span>\u00a0<\/span>to utilise SMS as a communication channel. These organisations have found\u00a0<\/span>enormous success\u00a0<\/span>integrating SMS\u00a0<\/span>in<\/span>to their systems to<\/span>\u00a0<\/span>bring about\u00a0<\/span>greater community engagement through short, on-point messaging with\u00a0<\/span>information that is relevant and essential\u00a0<\/span>to your\u00a0<\/span>residents and\u00a0<\/span>members.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n

Now, more than ever, there is a vital need for robust and user-friendly communication channels between authorities and communities, and this aims to streamline that process.<\/span><\/i><\/p>\nMessageMedia Group CEO Paul Perrett<\/strong><\/cite><\/blockquote>\n\n\n\n

\u00a0<\/span>The multitude of government agencies who\u00a0<\/span>already\u00a0<\/span>use<\/span>\u00a0Bang the Table\u2019s software\u00a0<\/span>EngagementHQ<\/span>\u00a0<\/span>will now be able to utilise\u00a0<\/span>two-way SMS conversations\u00a0<\/span>to connect with<\/span>\u00a0<\/span>their\u00a0<\/span>communities.\u00a0<\/span>Conversation<\/span>al<\/span>\u00a0text messaging<\/span>\u00a0provides an easy way for residents to stay informed\u00a0<\/span>while giving them an easy way to\u00a0<\/span>offer input on community projects. For example,\u00a0<\/span>councillors<\/span>\u00a0can communicate upcoming consultations or<\/span>,<\/span>\u00a0<\/span>more immediately, relay important information and\u00a0<\/span>directives<\/span>\u00a0<\/span>about COVID-19<\/span>\u00a0<\/span>through<\/span>\u00a0a\u00a0<\/span>convenient<\/span>\u00a0platform<\/span>.<\/span>\u00a0Bang the Table\u2019s feedback tools are embedded\u00a0<\/span>in\u00a0<\/span>MessageMedia<\/span>–<\/span>sent text messages to capture data directly from a participant\u2019s SMS reply into a<\/span>\u00a0<\/span>group so that\u00a0<\/span>all\u00a0<\/span>participant responses can be analysed<\/span>\u00a0together<\/span>.<\/span>\u00a0<\/span><\/p>\n\n\n\n

CEO of Bang the Table, Matthew Crozier\u00a0<\/span>believes that the integration of\u00a0<\/span>SMS provides\u00a0<\/span>a great\u00a0<\/span>opportunity\u00a0<\/span>for high-level\u00a0<\/span>governing bodies t<\/span>hrough to<\/span>\u00a0local city council<\/span>s<\/span>\u00a0to enhance their communications<\/span>.\u00a0<\/span>Already, many find it\u00a0<\/span>challenging to<\/span>\u00a0<\/span>broaden their\u00a0<\/span>community out<\/span>reach and communicate with less connected residents<\/span>. SMS messaging should help alleviate both of these issues.<\/span>\u00a0<\/span><\/p>\n\n\n\n

\n

SMS allows clients to easily expand the reach of their engagement and is a great way to get contributions from those who may not have easy access to the internet or who are too pushed for time to visit the site<\/span><\/i>.\u00a0<\/span><\/p>\nBang the Table CEO Matthew Crozier<\/strong><\/cite><\/blockquote>\n\n\n\n

SMS\u00a0<\/span><\/i>continues to be one of the most effective methods to reach large swathes of people, many of whom may not have the latest iPhone and may\u00a0<\/span>vary greatly\u00a0<\/span>in their tech literacy.\u00a0<\/span>SMS continues to be one of the most easily accessible modes of communication today, with studies showing that SMS messages are opened 90% of the time, often within 90 seconds of receipt.\u00a0<\/span>\u00a0<\/span><\/p>\n\n\n\n

It\u2019s important that\u00a0<\/span>all kinds of governing authorities<\/span>\u00a0continue to try\u00a0<\/span>new methods to\u00a0<\/span>reach\u00a0<\/span>every one of their<\/span>\u00a0<\/span>valuable and important\u00a0<\/span>constituents.\u00a0<\/span>MessageMedia<\/span>\u00a0is proud to have partnered with Bang the Table and looks forward to helping the public sector connect even more with its important communities.<\/span>\u00a0<\/span><\/p>\n\n\n\n

For further reading<\/strong><\/span><\/p>\n\n\n\n