{"id":45593,"date":"2024-08-14T04:58:55","date_gmt":"2024-08-14T04:58:55","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=blog&p=45593"},"modified":"2024-08-30T04:42:49","modified_gmt":"2024-08-30T04:42:49","slug":"supercharge-your-bfcm-strategy-with-sms-and-email","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/supercharge-your-bfcm-strategy-with-sms-and-email\/","title":{"rendered":"Email + SMS: Supercharging your BFCM strategy for maximum impact"},"content":{"rendered":"\n

With Black Friday and Cyber Monday on the horizon, how are you planning to reach your customers? With so many channels out there, narrowing down the most effective ways to connect can be tricky.<\/p>\n\n\n\n

The good news? We’ve done our homework and found the answer for you. The best combo (drumroll, please) is SMS and email. We recently surveyed 500 people<\/a> about their preferences and expectations for brand communication, and these two channels came out on top.<\/p>\n\n\n\n

Here’s why these everyday communication staples are so popular \u2013 and how you can use them to smash BFCM this year.<\/p>\n\n\n\n

Why SMS and email win<\/h2>\n\n\n\n

Our research showed a pretty clear trend \u2013 customers prefer to get business comms through email and SMS. In one example, 39% of respondents said they preferred email for promo messages, while 21% picked SMS. That\u2019s a solid chunk of your customer base covered if you stick to those channels.<\/p>\n\n\n\n

Businesses also prefer email and SMS \u2013 our results found that 92% use email to contact customers, while 73% use SMS.<\/p>\n\n\n\n

Why are these our favourites? It comes down to three factors: comfort, convenience and timeliness.<\/p>\n\n\n\n

Comfortable, familiar, well-used<\/h3>\n\n\n\n

Both email and SMS have been around for decades \u2013 which feels like an eternity in the digital world. Because they\u2019re well-established, they\u2019re familiar and comfortable for people. On top of that, the vast majority of people have an email address and mobile number, making them a great way to reach even the least tech-savvy members of your audience.<\/p>\n\n\n\n

Another email\/SMS benefit? They’re a familiar way to deliver brand communications<\/a>. Entering your email and phone number at sign-up is standard these days, so most people expect to hear from your brand via these channels \u2013 you’re not intruding on a personal space.<\/p>\n\n\n\n

Why mess with what works when it comes to Black Friday-Cyber Monday comms? You’re almost certainly using SMS and email to communicate with customers already, so lean into the power of these well-used channels and save your creativity for the campaign content.<\/p>\n\n\n\n

Convenience and connection<\/h3>\n\n\n\n

Today\u2019s customers have super-high expectations around service and communication. They want the shopping experience to be easy, seamless and stress-free \u2013 there\u2019s little tolerance for missed messages or communication that comes through the wrong channel.<\/p>\n\n\n\n

Email and SMS, particularly if they\u2019re connected to your sales and shipping platforms, can help you meet those expectations. Use email to launch your sale and send personalised discount codes. Use SMS to send quick sales reminders or tell customers that a package has arrived.<\/p>\n\n\n\n

Timeliness<\/h3>\n\n\n\n

It\u2019s a fast-moving world out there, and customers expect brand communication to match. The speed of message delivery was a big factor for many survey respondents. And we do mean speed.<\/p>\n\n\n\n