{"id":45018,"date":"2024-05-28T00:34:38","date_gmt":"2024-05-28T00:34:38","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=blog&#038;p=45018"},"modified":"2024-06-20T22:42:13","modified_gmt":"2024-06-20T22:42:13","slug":"sms-marketing-for-not-for-profits-3-inspiring-examples","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/sms-marketing-for-not-for-profits-3-inspiring-examples\/","title":{"rendered":"SMS marketing for not-for-profits: 3 inspiring examples"},"content":{"rendered":"\n<p>When you think of SMS marketing, do you picture an impersonal sales promo from a big box store, a Friday night offer from a pizza chain, or \u2013 even worse \u2013 a dry reminder about an upcoming dentist appointment? While those are all perfectly legitimate, there\u2019s so much more to SMS these days. It can be creative, personal, carefully targeted and even inspirational. It\u2019s also a quick, cost-effective way to reach your audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For not-for-profit organisations (NFPs) who want to make emotional connections but can\u2019t necessarily spend up large on media, that\u2019s a winning combination.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>But what\u2019s the most impactful way to use <a href=\"https:\/\/messagemedia.com\/au\/blog\/a-complete-guide-to-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> in your not-for-profit or charity? We look at some super-simple, super-successful examples from four NFPs to get you started. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Getting the word out for a worthy cause&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/au\/case-studies\/event-reminder-sms-boosts-attendance-rates-for-cancer-charity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Camp Quality<\/a> supports Aussie kids aged 0-13 who have been diagnosed with cancer. The non-profit org delivers a range of innovative programmes and services for these kids in a bid to strengthen their wellbeing \u2013 and support their families \u2013 during treatment. It\u2019s an incredibly worthy cause that the team behind Camp Quality clearly feels passionate about.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Thanks to an <a href=\"https:\/\/messagemedia.com\/au\/integrations\/sms-for-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS Salesforce integration<\/a> (powered by Sinch MessageMedia), the NFP has changed the way they communicate with their audience. Instead of sending event invites and reminders via email or social media, they\u2019ve started sending SMS messages to families in their network. The result: Attendance rates at their events have risen significantly. &nbsp; &nbsp;<\/p>\n\n\n\n<p>The outcome is positive for a few reasons. First, better attendance means more kids benefit from Camp Quality events and services. Second, having more people means more efficient use of resources like vendors, event staff, and venue costs, maximising the value of donations. Thirdly (and finally), Camp Quality staff can send targeted messages through the SMS platform in seconds, saving significant time on outreach. It\u2019s a triple win.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Camp Quality is so pleased with the results that they\u2019re planning to implement SMS outreach for their volunteer base next.&nbsp;&nbsp;<\/p>\n\n\n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Try it out for yourself          <\/h2>\r\n\r\n          <p class=\"mb-4\">Start a 14-day free trial and see how SMS can help boost donations<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\" target=\"blank\" class=\"btn btn-secondary btn-sm mb-3  \" >Start messaging for free<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"397.5\" height=\"398\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/man-texting-v2.png\" alt=\"Image for Try it out for yourself\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Making giving easy for UNICEF&nbsp;<\/strong><\/h2>\n\n\n\n<p>From war zones to the aftermath of natural disasters and ongoing conflicts, UNICEF works hard to deliver healthcare, food, clean water, and more to children in dire situations all over the world. And, (not many people realise this) the organisation is fully donor-funded, meaning that fundraising is a crucial part of their work. &nbsp;<\/p>\n\n\n\n<p>UNICEF Aotearoa used to rely on door-to-door donation drives and big events to pull in funds. Now, they supplement those approaches with modern tech \u2013 and that\u2019s where&nbsp;SMS marketing for the not-for-profit comes in. Here\u2019s just one example of the way the NFP uses SMS.&nbsp;<\/p>\n\n\n\n<p>Back in 2022, UNICEF ran a 24-hour Kickathon event with rugby hero Dan Carter. Donors were asked to support him as he aimed to beat his test career record, with donations going towards safe water and sanitation in the Pacific Islands. &nbsp;<\/p>\n\n\n\n<p>UNICEF used Sinch MessageMedia to make donating ultra-simple by executing their Text2Donate campaign. As Dan kicked (and kicked and kicked) the ball, Kiwis could text a 4-digit number and instantly donate $3 through their mobile provider. You really can\u2019t make it much easier than that. &nbsp;<\/p>\n\n\n\n<p>How did it go? The Kickathon <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/unicef-aotearoa-new-zealand-takes-it-up-a-notch-with-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">raised a huge $500,000, with text donors giving an average of $11 each<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Automate your conversations          <\/h2>\r\n\r\n          <p class=\"mb-4\">Try Sinch MessageMedia for 14 days for free, and take our SMS automation features for a spin.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\" target=\"blank\" class=\"btn btn-secondary btn-sm mb-3  \" >Start texting for free<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Automate your conversations\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Reaching young people with SMS marketing as a not-for-profit&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/au\/case-studies\/youth-leadership-non-profit-improving-student-engagement-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Youth Opportunities Association (SA)<\/a> is an NFP that runs leadership programmes for young Aussies. The goal is to give participants skills, confidence and motivation as they navigate early adulthood. YOA has worked with an amazing 13,000 young people from 80 schools across South Australia so far.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Communicating with participants is a key part of the Youth Opportunities Association\u2019s programme. Because they work with young people, SMS tends to be the preferred channel \u2013 getting under-18s to answer a call or reply to an email can be a challenge. YOA\u2019s trainers had previously used personal cell phones to text reminders or programme details to participants, but this was slow and inefficient, with no way to record messages or replies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With support from Sinch MessageMedia, YOA started using an SMS platform to manage this communication. Instead of trainers reaching out to 50-60 students one by one, they can now simply write one single message and reach all their contacts directly from the software. Messages are saved, along with contact records and any replies, so the NFP has a (virtual) paper trail for all communication. &nbsp;<\/p>\n\n\n\n<p>The new platform ensures students get all the location, time, and programme details they need, making them less likely to miss a session. And, now that it\u2019s quicker for trainers to text, they can deliver encouraging messages, answer questions, and support their students even after they\u2019ve left the programme. It\u2019s about communicating with young people in a way that works for them \u2013 and it\u2019s working.&nbsp;&nbsp;<\/p>\n\n\n\r\n                    <div class=\"position-relative\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12\">\r\n\r\n                    <div class=\"carousel-content pb-4\">\r\n                        <div class=\"d-flex carousel-container justify-content-start position-relative\">\r\n                            \r\n                                <div class=\"carousel-item d-flex flex-column rounded-3 py-5 px-45 p-md-6 \">\r\n                                    \r\n                                                                            <div>\r\n                                            <p class=\"h6 mb-45 testimonial-content\">\r\n                                                SMS4Act! allows trainers to meet communication needs of our students and it makes the process easy and cost-effective. The addition of SMS has led to time savings of hundreds of hours. \r\n                                                                                        <\/p>\r\n                                        <\/div>\r\n                                    \r\n                                    <div class=\"d-flex\">\r\n                                        \r\n                                        <div class=\"d-flex flex-column align-self-center\">\r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 fw-bold text-dark testimonial-author-info\">Nina Pullen<\/p>\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 testimonial-author-info testimonial-position\">Training and Program Administrator, Youth Opportunities <\/p>\r\n                                                <\/div>\r\n                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                    \r\n        <\/div>\r\n    \n\n\n<h2 class=\"wp-block-heading\"><strong>Use SMS marketing in your not-for-profit to inspire, motivate, and engage<\/strong><\/h2>\n\n\n\n<p>Looking for new ways to reach program participants, donors or volunteers in your NFP? SMS can drive real engagement at the touch of a button (well, several buttons). If your team is over-extended \u2013 as in many NFPs \u2013 it\u2019s a quick, efficient way to get results without impacting your other work.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Feeling inspired? <a href=\"https:\/\/messagemedia.com\/au\/contact\/\">Talk to the Sinch MessageMedia<\/a> team to find out more.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"author":7,"featured_media":45310,"menu_order":14,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[35],"class_list":["post-45018","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS marketing for not-for-profits Australia<\/title>\n<meta name=\"description\" content=\"Looking for new ways to reach program participants, donors or volunteers in your NFP? SMS can drive real engagement at the touch of a button. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/sms-marketing-for-not-for-profits-3-inspiring-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS marketing for not-for-profits\" \/>\n<meta property=\"og:description\" content=\"Looking for new ways to reach program participants, donors or volunteers in your NFP? 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