{"id":44522,"date":"2024-05-16T18:30:21","date_gmt":"2024-05-16T18:30:21","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=blog&p=44522"},"modified":"2024-05-16T18:30:23","modified_gmt":"2024-05-16T18:30:23","slug":"sms-broadcast-business-guide","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/sms-broadcast-business-guide\/","title":{"rendered":"What’s an SMS broadcast, and how can your business use it?"},"content":{"rendered":"\n

Need to promote a flash sale to all your customers? Got an important update you urgently need to send? Say hello to the SMS broadcast \u2013 a quick and easy way to get your message out to the masses.<\/p>\n\n\n\n

What is an SMS broadcast?<\/h2>\n\n\n\n

Also called bulk SMS or broadcast text message, an SMS broadcast is what’s known as a ‘one-to-many’ message. It can reach thousands of customers at once. Millions, if you have them. So, with just one message you can reach as many people as you want. An SMS broadcast is therefore very similar to sending out an email newsletter.<\/p>\n\n\n\n

Despite the fact that you’re sending the same message to thousands of people at once, an SMS broadcast will always feel like a one-to-one message to the customer (particularly if you personalise it). All they see is a single text from your business. <\/p>\n\n\n\n

And this is where they differ from a group message sent from an iPhone or Android phone \u2013 which can only handle groups of up to 100 people \u2013 or a group text you’d send on an instant messaging app like WhatsApp<\/a>. In group messages, everyone in the group can send and receive messages to each other and everybody sees the entire exchange, which can lead to some pretty messy messaging threads.<\/p>\n\n\n\n

While this might be exactly what you want for your family group chat, it’s typically not what you’re looking for as a business when reaching out to customers. That’s where SMS broadcasts come in. You can still reach the masses, but one by one \u2014 and with very little effort.<\/p>\n\n\n\n

Why send out broadcasts via SMS? Bulk texts, bulk benefits!<\/h2>\n\n\n\n

Using SMS to get your message out to the masses is a shrewd strategy. While mass texts are most commonly used for marketing campaigns, you can actually benefit from SMS broadcast<\/a> across marketing, sales, and customer support. <\/p>\n\n\n\n

1. Realise better ROI<\/h3>\n\n\n\n

With their sky-high open rates of around 90%, SMS cuts through the noise. It means your SMS broadcasts are an incredibly cost-effective way to get your message heard. Just take a look at the ROI that businesses in key industries can realise:<\/p>\n\n\n

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SMS works for any industry.<\/figcaption><\/figure>\n<\/div>\n\n\n

In terms of pricing, the rate you pay will depend on the pricing plan<\/a> you choose. If you send an SMS broadcast to 1,000 people, then that broadcast equates to 1,000 SMS credits.<\/p>\n\n\n\n

2. Get started fast<\/h3>\n\n\n\n

It only takes a few minutes to set yourself up with an SMS broadcasting platform<\/a>, no special IT skills needed. Then, you’ll be ready to send messages out to millions of people in seconds.<\/p>\n\n\n\n

3. Make every message personal<\/h3>\n\n\n\n

Just because it’s bulk, doesn’t mean it has to feel impersonal. Using custom fields, you can easily personalise each and every SMS, even if it’s part of a mass SMS marketing campaign. So your recipients feel like they’re the one and only person you’re speaking to. Even simply adding the recipient’s first name can make all the difference. Of course, none of this should be done manually. When using an SMS broadcast service, you can work with templates <\/a>and variables to automate the process.<\/p>\n\n\n\r\n

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\r\n Elevate your text game with these templates <\/h2>\r\n\r\n

Save time and stay on brand with our SMS templates for key industries. Just copy and paste, sprinkle in details relevant to you, and save for later use. <\/p>\r\n\r\n

\r\n Get my free templates<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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