Before we dive into when you\u2019d want to use SMS vs push notifications, let\u2019s take a look at the key differences between the two.<\/p>\n\n\n\n
People\u2019s phones are pinging constantly these days. An SMS here. A push notification there. Perhaps an email or a Slack message. It\u2019s a constant barrage of pings, dings and vibrations.<\/p>\n\n\n\n
With so many marketing channels to choose from, it can be hard to work out which one\u2019s best when you want to reach your customers on their phones. Here, we put two channels head-to-head to see which one stands out. Enter the ring, SMS vs push notifications.<\/p>\n\n\n\n
Both SMS and push notifications can appear as clickable \u2018messages\u2019 on your customers\u2019 phones. A push notification comes from an app or website \u2013 think breaking news or an offer from a retail app. As long as the app is downloaded on a customer\u2019s phone and push notifications are enabled, it can be an easy way to blast out time sensitive alerts. <\/p>\n\n\n\n
SMS, or short messaging service, is a way of sending messages directly to people using their mobile phone number. It\u2019s used for a wide range of business and marketing purposes, such as marketing promotions<\/a>, appointment reminders<\/a>, survey and feedback incentives<\/a> and business alerts<\/a>, just to name a few. Even better? You can enable two-way conversations with customers via text. <\/p>\n\n\n\n Before we dive into when you\u2019d want to use SMS vs push notifications, let\u2019s take a look at the key differences between the two.<\/p>\n\n\n\n
![\"Image](\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\")
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