{"id":39125,"date":"2022-07-28T15:30:00","date_gmt":"2022-07-28T05:30:00","guid":{"rendered":"http:\/\/messagemedia.com\/blog\/why-your-customers-arent-reading-your-emails\/"},"modified":"2024-03-16T23:09:07","modified_gmt":"2024-03-16T23:09:07","slug":"email-vs-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/email-vs-sms\/","title":{"rendered":"SMS vs email: Know when to use each channel to connect with your customers"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/messagemedia.com\/au\/blog\/email-vs-sms\/\"\n  },\n  \"headline\": \"SMS vs email: Know when to use each channel to connect with your customers\",\n  \"image\": \"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/SMS-vs-Email-What-are-the-pros-and-cons-Blog-header-1024x325px.jpg\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Amanda Ranville\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"MessageMedia\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/messagemedia.com\/wp-content\/themes\/MessageMedia%20Theme\/images\/MM%20Logo%202019_Primary_Full%20Col.svg\"\n    }\n  },\n  \"datePublished\": \"2022-07-22\"\n}\n<\/script>\n\n\n\n<p>Twitter vs TikTok. Instagram vs Facebook. All across the interweb, everyone\u2019s talking about which marketing channels are best for business. But what about when you need to get in touch with customers? Is it email, or is it SMS?&nbsp;<\/p>\n\n\n\n<p>Well, the truth is, there is no winner. That\u2019s right. We\u2019re not going to say that SMS is best (even though we\u2019re in the business of helping you send text messages). Why? Because certain types of messages suit certain channels better.&nbsp;<\/p>\n\n\n\n<p>So instead of forcing your teams to choose between channels, why not embrace the benefits of each? The trick is to know which channel to use for what types of messages. That\u2019s what we\u2019re here for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In the inbox: The pros and cons of email<\/h2>\n\n\n\n<p>Let\u2019s look at email first. After all, it\u2019s been around for longer as a business messaging tool (if you\u2019re keen on a trip down email memory lane, <a href=\"https:\/\/www.buzzsprout.com\/1112270\/10413675-how-email-took-over-the-world-w-anne-helen-petersen\" target=\"_blank\" rel=\"noreferrer noopener\">here\u2019s a great podcast<\/a> looking back on the early days of email, before it took over the world).<\/p>\n\n\n\n<p>For relationship building, customer nurture journeys, and general communications, email is super useful and pretty cost-effective. Here\u2019s what to love about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pretty much everyone has an email address.<\/li>\n\n\n\n<li>Once you\u2019ve taken the time to write and prepare your email, it\u2019s cheap to send to the masses.<\/li>\n\n\n\n<li>You can easily brand your email with custom headers, images, fonts and colours.<\/li>\n\n\n\n<li>You can add loads of content, links to your website, calls to action (CTAs) and more.<\/li>\n\n\n\n<li>Customers can easily save your emails and refer back to them later.<\/li>\n<\/ul>\n\n\n\n<p>All of the above sounds great. So, what\u2019s not to love about email? Well, there\u2019s the fact that customers today are constantly bemoaning how full their inboxes are. The average worker receives <a href=\"https:\/\/prosperitymedia.com.au\/how-many-emails-are-sent-per-day-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 100 emails per day<\/a>, which means that your helpful little missive may very well get lost in the deluge. Many people \u2018park\u2019 marketing emails to look at later, which is why their open rates are much lower than SMS (which has an incomparable open rate of 98%). In other words, some of your emails won\u2019t get seen.<\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Want to take SMS for a spin?           <\/h2>\r\n\r\n          <p class=\"mb-4\">Get a free trial to see some of the benefits for yourself&#8230;<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Let&#8217;s go<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Want to take SMS for a spin? \">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Textbook texting: The pros and cons of SMS<\/h2>\n\n\n\n<p>Then there\u2019s SMS. Text messaging is rapidly growing in popularity as a marketing tool, and for great reason. Customers are constantly on their mobile phones, and who doesn\u2019t love that little ping of dopamine that comes with a new message?<\/p>\n\n\n\n<p>Here\u2019s why marketers rate SMS as a solid communications channel.<br>SMS marketing offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unbeatable open rates, with 98% of messages opened. Plus, 90% of them are opened within 3 minutes of sending.&nbsp;<\/li>\n\n\n\n<li>Sky-high response rates of <a href=\"https:\/\/www.practicalecommerce.com\/Boost-Conversions-with-SMS-Messaging\" target=\"_blank\" rel=\"noreferrer noopener\">around 45%<\/a>.<\/li>\n\n\n\n<li>Cheaper rates than email marketing.<\/li>\n\n\n\n<li>Better ROI \u2013 due to its higher response rates. (Just saying.)<\/li>\n\n\n\n<li>A concise and clear way to communicate \u2013 perfect for your busy, time-poor customers.<\/li>\n<\/ul>\n\n\n\n<p>Plus, SMS is great for sharing time-sensitive messages like flash sales or appointment reminders.<\/p>\n\n\n\n<p>But, like email, SMS has its drawbacks. There\u2019s the <a href=\"https:\/\/messagemedia.com\/au\/blog\/how-many-characters-in-a-text-message\/\">160-character limit<\/a> for a standard message, of course, which doesn\u2019t make it ideal for longer or more complex messages. There\u2019s the fact that you really shouldn\u2019t include more than one CTA. And, because texting feels more personal (as it\u2019s going straight to your customer\u2019s phone), you can\u2019t rely on SMS for all your blasts \u2013 or you\u2019ll risk your customers opting out. Less is best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMS + email = the perfect match<\/h2>\n\n\n\n<p>Given the unique pros and cons of email and SMS, no wonder they\u2019re a match made in heaven. Some types of communication suit email; others suit SMS. Then there are those types that suit both. Let\u2019s take a look.<\/p>\n\n\n\n<p>If you want to send out a newsletter full of tips and styling ideas about your products or services, then email is best. It\u2019s the ideal forum for non-urgent communications that include more detail, links, images and more.<\/p>\n\n\n\n<p>If there\u2019s a time-sensitive or urgent message you need to blast out to your customers, then SMS is best. It gets straight to the point and, importantly, straight in front of your customers\u2019 eyeballs.&nbsp;<\/p>\n\n\n\n<p>Then there are customer journeys that suit both forms. For example, you might send out an email campaign to build customer engagement. If a customer doesn\u2019t respond or open their emails, you could send a quick SMS to remind them to check their inbox.&nbsp;<\/p>\n\n\n\n<p>Or, you might use SMS as a reminder if emails about overdue invoices aren\u2019t getting through. As SMS cuts through like no other channel, this can help ensure customers pay up, STAT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want more ways to match up email and SMS?<\/h2>\n\n\n\n<p>The more you use both SMS and email, the more you\u2019ll appreciate the ability to switch seamlessly between the two channels.<br><br>Check out our <a href=\"https:\/\/messagemedia.com\/au\/features\/email-to-sms\/\">Email to SMS<\/a> feature \u2013&nbsp;it lets you send SMS messages from any email service. Better yet, see if your platform integrates with text messaging. For example, you can send both SMS and emails <a href=\"https:\/\/messagemedia.com\/au\/integrations\/hubspot\/\">from HubSpot<\/a>. Check out our <a href=\"https:\/\/messagemedia.com\/au\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrations marketplace<\/a>.<\/p>\n\n\n\n\n","protected":false},"author":1,"featured_media":26252,"menu_order":36,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[41,40],"class_list":["post-39125","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-integrate-automate","blog_category-trends-innovations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS vs Email Marketing: Pros and Cons | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"SMS vs email. So which one works best? As we explore pros and cons, there\u2019s not necessarily a clear winner. It depends on your marketing objectives. 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