{"id":39118,"date":"2021-04-28T00:16:00","date_gmt":"2021-04-28T00:16:00","guid":{"rendered":"http:\/\/messagemedia.com\/blog\/sms-marketing-in-the-food-and-beverage-industry\/"},"modified":"2024-03-16T23:36:48","modified_gmt":"2024-03-16T23:36:48","slug":"sms-marketing-for-restaurants-bars-cafes","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/sms-marketing-for-restaurants-bars-cafes\/","title":{"rendered":"Why SMS marketing for restaurants, cafes and bars works"},"content":{"rendered":"\n

One of the top industries hugely benefiting from adopting mobile communications<\/a> is hospitality. From restaurants, cafes, bars and caterers; text messaging can help you engage with staff, drive up loyalty with existing patrons and so much more – all with ease and affordability.<\/p>\n\n\n\n


Why you should use SMS for restaurant marketing<\/h2>\n\n\n\n

We are a worldwide nation of technology users addicted to our phones. With a current global population of 7.9B<\/a>, and 5.2B unique mobile subscribers<\/a>, more than 2\/3rds of our global populace have mobile phones. <\/p>\n\n\n\n

According to RescueTime<\/a>, consumers spend 3 hours on their phone and check their phone over 58 times per day. Despite a cut-through rate of 98%, many restaurant owners are still not aware of the penetration and increased engagement that only SMS marketing campaigns can deliver.<\/p>\n\n\n\n


How using restaurant SMS will drive deeper engagement<\/h2>\n\n\n\n

Managing a restaurant or hospitality venue, and keeping it thriving, is no easy feat. There won\u2019t always be hoards of hungry customers lining up outside your door. There will always be slumps in business, as COVID proved. Consider new restaurant marketing ideas!<\/p>\n\n\n\n

While there are numerous channels and tools to help you engage patrons such as email marketing, digital marketing, social media marketing and customers who spread the word, nothing quite beats text messaging. SMS messaging can help you to engage patrons and customers in new ways. For example, you could reward your existing consumer base for their loyalty with special deals or broadcast limited-time offers to attract potential customers. <\/p>\n\n\n\n

SMS alerts also reduce dining no-shows with automated text confirmations and reminders sent one day before their reservation. Not only does it increase booking fulfillments for your restaurant or bar; it also keeps staff rostering in check. Imagine the profits you could save from ensuring the right amount of staff are on, as well as maximising booking attendance. Never again will your restaurant or caf\u00e9 be less than a full house!<\/p>\n\n\n\r\n

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\r\n Drive up bookings and improve staff engagement. <\/h2>\r\n\r\n

Start now with a free SMS trial + get 25 free texts!<\/p>\r\n\r\n

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