{"id":39116,"date":"2021-03-03T00:16:00","date_gmt":"2021-03-03T00:16:00","guid":{"rendered":"http:\/\/messagemedia.com\/blog\/boost-your-memberships-with-sms-messaging\/"},"modified":"2024-03-19T03:23:36","modified_gmt":"2024-03-19T03:23:36","slug":"club-membership-marketing-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/club-membership-marketing-sms\/","title":{"rendered":"Boost marketing strategies for membership organisations with SMS"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Associations and organisations that rely on membership are constantly under pressure. Fewer people are joining, many are leaving. Meanwhile, others are dissatisfied because what they are paying for their membership offering is not living up to expectations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The problem with retaining and attracting new members in today\u2019s highly changeable landscape is agility. Many membership organisations struggle to meet the changing needs of members and find new ways to engage..<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Interestingly, that\u2019s exactly where text messaging can help you resolve these challenges as part of your larger membership marketing strategy.<\/span><\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Want to grow your membership?          <\/h2>\r\n\r\n          <p class=\"mb-4\">Find out how SMS can help.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Talk to us today<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Want to grow your membership?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Why SMS is perfect for club membership marketing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Many membership organisations in Australia struggled throughout COVID struggled to adapt towards a digitisation of their membership communications.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Many businesses are already using email marketing, paid advertising, social media and more as marketing tools. There are, however, many other overlooked digital avenues to choose from. Digital communications such as SMS or text messages are easy to implement and offer significant benefits to membership-based organisations. Text messaging allows you to reach a database of contacts directly and on a massive scale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As a communication channel SMS is immediate, non-intrusive and interactive. Another benefit of SMS is that <\/span><span style=\"font-weight: 400\">90 percent of all messages are opened within 90 seconds<\/span><span style=\"font-weight: 400\"> so you know your message will make an impact with your target audience.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400\">We\u2019ve found we can have a communication out within 30 minutes, and we can link members through to video messages from the team or to a website for more information. Members can reply back to us if they wish to so we can get instant feedback.<\/span><\/i><\/p>\n<cite>Melanie Waddell, Membership Manager, Melbourne Rebels (Rugby Union)<\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400\">Many companies are harnessing SMS as part of their membership orgrams to engage members, increase community engagement and improve customer service and business productivity. They see results quickly and experience a positive impact on their bottom line.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400\">\u201cThe first time we used SMS, 80 new members joined up! SMS is so quick and easy to use, we get replies within 5 minutes and everyone has a mobile so you know your messages will be read. It\u2019s very, very effective!\u201d <\/span><\/i><\/p>\n<cite>Matt Kumeroa, Beach House Fitness<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">SMS membership marketing ideas and templates for your business<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Here are some examples of how you can use SMS as part of your membership program or marketing campaigns:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Membership payment reminders: Improve membership retention and cash flow<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CPAA-Phonte-Template-1024x886.jpeg\" alt=\"Membership or Invoice Payment SMS Template\" class=\"wp-image-15915\" style=\"width:394px;height:340px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CPAA-Phonte-Template-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CPAA-Phonte-Template-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CPAA-Phonte-Template-768x664.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CPAA-Phonte-Template.jpeg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Membership or Invoice Payment SMS Template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE:<\/code> Hi there [[SALUTATION]], we just wanted to remind you that your payment for an invoice to the <\/span><i><span style=\"font-weight: 400\">YOURCOMPANYNAME<\/span><\/i><span style=\"font-weight: 400\"> for [[SUBSCRIPTIONNAME]]<\/span> <span style=\"font-weight: 400\">is now [[X]] days overdue. Please click this link to pay immediately:<\/span><i><span style=\"font-weight: 400\"> LINKTOPORTAL<\/span><\/i><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Membership renewal incentives: Encourage lapsed members to re-join with great incentives exclusively designed for them<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/RAIA-Phone-Template-1024x886.jpeg\" alt=\"Membership renewal SMS template\" class=\"wp-image-15911\" style=\"width:386px;height:333px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/RAIA-Phone-Template-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/RAIA-Phone-Template-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/RAIA-Phone-Template-768x664.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/RAIA-Phone-Template.jpeg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Membership renewal SMS template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE:<\/code> Hello [[FIRSTNAME]], your membership to <\/span><i><span style=\"font-weight: 400\">COMPANY<\/span><\/i><span style=\"font-weight: 400\"> will be up for renewal in <\/span><i><span style=\"font-weight: 400\">[[X]]<\/span><\/i><span style=\"font-weight: 400\"> days. To renew now, please click here: <\/span><i><span style=\"font-weight: 400\">https:\/\/YOURPORTALLINK<\/span><\/i><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Keep members up to date regarding new services launched or critical information they might need<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CLAA-Phone-Template-1024x886.jpeg\" alt=\"Emergency information SMS alert template\" class=\"wp-image-15912\" style=\"width:428px;height:369px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CLAA-Phone-Template-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CLAA-Phone-Template-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CLAA-Phone-Template-768x664.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/CLAA-Phone-Template.jpeg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Emergency information SMS alert template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE:<\/code> Hi there, we wanted to inform you there was a <\/span><i><span style=\"font-weight: 400\">INCIDENT<\/span><\/i><span style=\"font-weight: 400\"> at [[EVENTVENUE]] and we will be unable to conduct our monthly meeting. We apologise for inconvenience, and will update you on a new location, date and timing as soon as we can. Thanks!\u201d<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Promote special activities, events or sessions through easy SMS marketing<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/HHA-Phone-Template-1024x886.jpeg\" alt=\"Marketing Promotion SMS Template\" class=\"wp-image-15913\" style=\"width:395px;height:341px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/HHA-Phone-Template-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/HHA-Phone-Template-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/HHA-Phone-Template-768x664.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/HHA-Phone-Template.jpeg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Marketing Promotion SMS Template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE: <\/code>Hey [[FIRSTNAME]], we\u2019ve having a <\/span><i><span style=\"font-weight: 400\">YOURDISCOUNT<\/span><\/i><span style=\"font-weight: 400\"> off all our merchandise this weekend. Get in fast before it all goes! Use code: <\/span><i><span style=\"font-weight: 400\">DISCOUNTCODE <\/span><\/i><span style=\"font-weight: 400\">http:\/\/[PUBLICBOOKINGLINK]<\/span> &#8211; YOURCOMPANYNAME<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Enhance communications around events and other activities to help your members feel part of the community<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"886\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/AOA-Phone-Template-1024x886.jpeg\" alt=\"Event Invitation SMS Template\" class=\"wp-image-15914\" style=\"width:438px;height:378px\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/AOA-Phone-Template-1024x886.jpeg 1024w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/AOA-Phone-Template-300x260.jpeg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/AOA-Phone-Template-768x664.jpeg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/AOA-Phone-Template.jpeg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Event Invitation SMS Template<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE: <\/code>Hello [[FIRSTNAME]], we wanted to extend an exclusive invite to you for our new opening at the [[EVENTVENUE]] [[EVENTVENUEADDRESS]]. Please arrive by [[STARTDATETIME]], and show staff your QR code below. We look forward to seeing you there, and hope you have a great time<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Provide event reminders such as start times and parking information. Prompt event feedback, with response rates to feedback requests via SMS being double that of email<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/sites\/legacy-urls\/Future-Leaders-Phone-Template-1024x886.jpeg\" alt=\"Event Reminder SMS Template\" class=\"wp-image-15918\" style=\"width:433px;height:374px\"\/><figcaption class=\"wp-element-caption\">Event Reminder SMS Template<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><span style=\"font-weight: 400\"><code>TEMPLATE:<\/code> Hi [[FIRSTNAME]]], just a reminder that our event [[EVENTNAME]] is on tomorrow. Here is your link to check in: <\/span><a href=\"https:\/\/linktocheckinpage\"><i><span style=\"font-weight: 400\">https:\/\/LINKTOCHECKINPAGE<\/span><\/i><\/a><\/p>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Uplift membership engagement right now.          <\/h2>\r\n\r\n          <p class=\"mb-4\">Affordable. Easy-to-implement. SMS can help!<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\"  class=\"btn btn-secondary btn-sm mb-3  \" >Talk to us right now<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Uplift membership engagement right now.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts, further reading<\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">You can really improve the way members engage with and grow through your business or organisation. To learn more about how SMS is helping all kinds of businesses grow and succeed, make sure to also check out:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to <a href=\"https:\/\/messagemedia.com\/au\/blog\/send-sms-online-in-30-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">start sending business SMS in just 30 minutes <\/a><\/li>\n\n\n\n<li>Find out how this remote community network used text messaging to <a href=\"https:\/\/messagemedia.com\/au\/case-studies\/neighbourhood-network-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">communicate quickly in a crisis<\/a><\/li>\n\n\n\n<li>Get started with SMS marketing with our <a href=\"https:\/\/messagemedia.com\/au\/blog\/5-examples-of-easy-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">introductory guide<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":988,"menu_order":127,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[34],"class_list":["post-39116","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS Boosts Marketing Strategies For Membership Organisations | MessageMedia Australia<\/title>\n<meta name=\"description\" content=\"SMS can help you retain and grow membership at your club, assocation or organisation right now. Learn how and why plus get 6 free templates. Australia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messagemedia.com\/au\/blog\/club-membership-marketing-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Boosts Marketing Strategies For Membership Organisations | MessageMedia\" \/>\n<meta property=\"og:description\" content=\"SMS can help you retain and grow membership at your club, assocation or organisation right now. 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