{"id":34232,"date":"2023-10-23T12:53:44","date_gmt":"2023-10-23T01:53:44","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&p=34232"},"modified":"2024-03-16T22:02:54","modified_gmt":"2024-03-16T22:02:54","slug":"what-is-conversational-messaging","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/what-is-conversational-messaging\/","title":{"rendered":"More than chit-chat: How conversational messaging gets you closer to customers."},"content":{"rendered":"\n

Picture this. You\u2019re at a party, and you find yourself talking to some random person you\u2019ve just met \u2014 for hours. The conversation ebbs and flows. It has light moments; it goes deep. At the end of it, you\u2019re both left with a fulfilled feeling that you\u2019ve formed a meaningful connection. <\/p>\n\n\n\n

Now, we\u2019re not about to tell you that you\u2019ll find your new BFF through business-based conversational messaging. But we are going to show you how conversational messaging can help your brand forge stronger, longer-lasting relationships with customers. <\/p>\n\n\n\n

You with us? Let\u2019s dive in.<\/p>\n\n\n\n

First up, what is conversational messaging? <\/h2>\n\n\n\n

It\u2019s what it says on the box. Conversational messaging is a two-way dialogue or conversation between you and a customer via a messaging channel they already use. It could be SMS<\/a>. WhatsApp. Instagram. Facebook Messenger. Google\u2019s Business Messages. <\/p>\n\n\n\n

These conversations can be initiated by you or the customer. For example, you might send out an appointment reminder<\/a>, and the customer needs to change their appointment or has a question about what to bring. Or, a customer might see an ad you’re running on social media, and reaches out to you with a couple of questions about the product.  <\/p>\n\n\n\n

Either way, it\u2019s all about helping your customers get closer to you.  <\/p>\n\n\n\n

And believe us \u2014 it\u2019s what they want. According to Forrester<\/a>, 50% of consumers rank texting or social media messaging as the preferred way to speak to a brand. And, in one of our own recent surveys, 83% of consumers said the option to message a business gave them more confidence in the brand. <\/p>\n\n\n\n

Conversational messaging is all about trust and reciprocity. You\u2019re effectively having a one-on-one chat with a customer in a private space. And, because it\u2019s in a channel the customer is already familiar with, they feel more comfortable sharing with you.<\/p>\n\n\n\r\n \r\n \r\n

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50%<\/h4>\r\n
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83%<\/h4>\r\n
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42%<\/h4>\r\n
\r\n say ineffective communication decreases customer loyalty and satisfaction.\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n\n\n\n

Conversational messaging helps you stand out from the crowd.<\/h2>\n\n\n\n

Did you know that while over three billion people<\/a> globally use chat apps, many small and medium businesses don\u2019t? Becoming one of the brands that does use chat could become your secret weapon for success. <\/p>\n\n\n\n

Think about it. In this day and age \u2014 when there are so many channels and touchpoints competing for your customers\u2019 attention \u2014 it makes complete sense to meet your customers in the places they hang out. Find them where their most comfortable, and they\u2019ll be more receptive to engage with you. <\/p>\n\n\n\n

By offering conversational messaging, you’re sending the message that customers can chat with you whenever they need to. They can reach out with a question or problem, and know that you\u2019re there to help. You\u2019re paving the way for better connections that ultimately help boost the bottom line.\u00a0<\/p>\n\n\n\r\n

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\r\n It\u2019s time to get conversational with your customers. <\/h2>\r\n\r\n

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\r\n Get playbook<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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