{"id":31011,"date":"2025-05-22T13:55:00","date_gmt":"2025-05-22T13:55:00","guid":{"rendered":"https:\/\/messagemedia.com\/au\/?post_type=blog&#038;p=31011"},"modified":"2025-05-23T15:14:06","modified_gmt":"2025-05-23T15:14:06","slug":"eofy-financial-services-sms-benefits","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/au\/blog\/eofy-financial-services-sms-benefits\/","title":{"rendered":"EOFY 2025: How financial services can use SMS to connect with clients"},"content":{"rendered":"\n<p><strong>Too many clients, not enough time? EOFY can be a challenge for financial services. SMS can help!<\/strong> <strong>We&#8217;ve talked to Business Growth Expert Caren Hendrie about how financial organisations can juggle hundreds of clients during one of the busiest times of the year. <\/strong><\/p>\n\n\n\n<p>It\u2019s EOFY and you\u2019re in financial services. Your people are rushed off their feet, you\u2019re trying to tick all the tax boxes for yourself and your clients, you still have to keep up with the day-to-day work \u2013 and clients want to hear from you more than ever. We wouldn\u2019t blame you for feeling a bit overwhelmed.<\/p>\n\n\n\n<p>How do you cut through the chaos and keep in touch with hundreds of clients, without impacting the other important stuff? We talked to Business Growth Expert Caren Hendrie about the EOFY juggle \u2013 here\u2019s what she had to say.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. EOFY and financial services: Focus on personal connections<\/h2>\n\n\n\n<p>Even in <a href=\"https:\/\/messagemedia.com\/au\/industries\/sms-for-financial-services\/\">finance<\/a>, which can feel impersonal, clients want to know that you know them, understand their needs, and care about their businesses. According to <a href=\"https:\/\/www.linkedin.com\/in\/caren-hendrie-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caren<\/a>, that desire for connection can\u2019t be understated. \u201cWe should be doing everything we possibly can to connect with clients.\u201d<\/p>\n\n\n\n<p>When it\u2019s super busy, keeping up with that communication can feel too hard \u2013 but that\u2019s where tech solutions (like <a href=\"https:\/\/messagemedia.com\/au\/blog\/what-are-the-benefits-of-sms\/\">SMS<\/a>) can come in handy.<\/p>\n\n\n\r\n                    <div class=\"position-relative\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12\">\r\n\r\n                    <div class=\"carousel-content pb-4\">\r\n                        <div class=\"d-flex carousel-container justify-content-start position-relative\">\r\n                            \r\n                                <div class=\"carousel-item d-flex flex-column rounded-3 py-5 px-45 p-md-6 \">\r\n                                    \r\n                                                                            <div>\r\n                                            <p class=\"h6 mb-45 testimonial-content\">\r\n                                                \u201cClients need \u2013 and expect \u2013 to hear from their finance people now. If sending text messages can help you do that, I think those are the opportunities you should be looking for.\u201d\r\n                                                                                        <\/p>\r\n                                        <\/div>\r\n                                    \r\n                                    <div class=\"d-flex\">\r\n                                                                                    <div>\r\n                                                <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle testimonial-author me-3\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/06\/Caren-Hendrie-portrait.jpg\" \/>\r\n                                            <\/div>\r\n                                        \r\n                                        <div class=\"d-flex flex-column align-self-center\">\r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 fw-bold text-dark testimonial-author-info\">Caren Hendrie<\/p>\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 testimonial-author-info testimonial-position\">Business Breakthrough Expert <\/p>\r\n                                                <\/div>\r\n                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                    \r\n        <\/div>\r\n    \n\n\n<p>A simple <a href=\"https:\/\/messagemedia.com\/au\/blog\/how-to-set-up-text-alerts-for-your-business\/\">SMS alert or update<\/a>, a reminder about EOFY deadlines, or a message telling clients to get in touch with EOFY queries can all open the lines of communication and keep clients from feeling forgotten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Buy back precious time<\/h2>\n\n\n\n<p>We know, we know \u2013 you\u2019re not just busy at EOFY. In most financial service orgs, it\u2019s kind of a year-round issue. But, with the right tech, you can claim some of that precious time back, giving you more hours for relationship-building and other strategic work.<\/p>\n\n\n\n<p>As Caren explains, <a href=\"https:\/\/messagemedia.com\/au\/features\/automated-sms\/\">automated workflows<\/a> are a must-have. \u201cIf you can automate something 80%, then you can humanise the other 20%,\u201d she says. \u201cIf software can do that 80% for you, why wouldn\u2019t you let it, and redeploy those resources to respond faster and grow your business?\u201d<\/p>\n\n\n\n<p>At tax time, automation can help you keep in touch with clients without time-consuming phone calls or time-delayed email communication. <\/p>\n\n\n\n<p>\u201cWe\u2019re using SMS to have&nbsp;<a href=\"https:\/\/messagemedia.com\/au\/features\/two-way-sms\/\">instant two-way conversations<\/a>&nbsp;with our clients and&nbsp;<a href=\"https:\/\/messagemedia.com\/au\/features\/bulk-sms\/\">send bulk SMS notifications<\/a>&nbsp;when a deadline is approaching,\u201d says Caren.<\/p>\n\n\n\n<p>Being able to send a reminder to thousands of clients in literal seconds? Game-changer.<\/p>\n\n\n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Automate your conversations          <\/h2>\r\n\r\n          <p class=\"mb-4\">Try Sinch MessageMedia for 14 days for free, and take our SMS automation features for a spin.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/hub.messagemedia.com\/register\" target=\"blank\" class=\"btn btn-secondary btn-sm mb-3  \" >Start texting for free<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Automate your conversations\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">3. Pick software that fits your business<\/h2>\n\n\n\n<p>\u201cIt\u2019s not just using software to save time so you can increase client engagement. It\u2019s finding software that can help you connect with clients better,\u201d says Caren.<\/p>\n\n\n\n<p>Despite myriad options out there, not every piece of tech is right for every business \u2013 so don\u2019t get carried away subscribing to every flash new app as it hits the market. Sometimes, simple is the best option.&nbsp;<\/p>\n\n\n\n<p>For Caren\u2019s business, SMS has delivered a huge amount of value for something relatively simple.&nbsp;<\/p>\n\n\n\r\n                    <div class=\"position-relative\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12\">\r\n\r\n                    <div class=\"carousel-content pb-4\">\r\n                        <div class=\"d-flex carousel-container justify-content-start position-relative\">\r\n                            \r\n                                <div class=\"carousel-item d-flex flex-column rounded-3 py-5 px-45 p-md-6 \">\r\n                                    \r\n                                                                            <div>\r\n                                            <p class=\"h6 mb-45 testimonial-content\">\r\n                                                \u201cOur clients have responded really well to SMS. I think it\u2019s a point of uniqueness and a way to stand out in a very saturated market. It\u2019s also helping us show people that we\u2019re more than just their tax agent. We\u2019re here to help them manage and grow their businesses.\u201d\r\n                                                                                        <\/p>\r\n                                        <\/div>\r\n                                    \r\n                                    <div class=\"d-flex\">\r\n                                                                                    <div>\r\n                                                <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle testimonial-author me-3\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2023\/06\/Caren-Hendrie-portrait.jpg\" \/>\r\n                                            <\/div>\r\n                                        \r\n                                        <div class=\"d-flex flex-column align-self-center\">\r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 fw-bold text-dark testimonial-author-info\">Caren Hendrie<\/p>\r\n                                                <\/div>\r\n                                            \r\n                                                                                            <div>\r\n                                                    <p class=\"mb-0 testimonial-author-info testimonial-position\">Business Breakthrough Expert <\/p>\r\n                                                <\/div>\r\n                                                                                    <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                    \r\n        <\/div>\r\n    \n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;Reach clients in real time<\/h2>\n\n\n\n<p>Clients can make EOFY harder for financial services by failing to send paperwork on time, or sending it at the very last minute. However, this is often caused by a lack of clarity around deadlines and the paperwork needed.&nbsp;<\/p>\n\n\n\n<p>As Caren explains, this is another area where during EOFY SMS really shines. \u201cWe don\u2019t just send out messages to our clients saying, \u2018Hey, this is the deadline.\u2019 We say, \u2018If you don\u2019t get your information to us by this date, we can\u2019t guarantee we\u2019ll get it filed on time, and you risk being fined,\u2019\u201d she says.<\/p>\n\n\n\n<p>By messaging clients about filing deadlines \u2013 and letting them know what happens if they miss them \u2013 her business minimises the last-minute scramble without one-on-one phone calls or emails.<\/p>\n\n\n\n<p>\u201cIf you can take some of the load off your teams so that they\u2019ve got time to do the actual technical stuff, you can relieve the stress that often weighs heavily on finance teams at this time of year.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.&nbsp;Build simple, personal connections<\/h2>\n\n\n\n<p>Client communication doesn\u2019t have to be all business all the time. There\u2019s space for more personal connections as well. <a href=\"https:\/\/messagemedia.com\/au\/blog\/12-days-christmas-marketing-ideas-sms\/\">Holiday greetings<\/a>, business anniversary messages or congratulations when a client reaches a big milestone \u2013 those personal connections can help you build stronger client relationships and stay top of mind.<\/p>\n\n\n\n<p>One super simple example: you could send all your clients a Happy EOFY message with the click of a button.&nbsp;<\/p>\n\n\n\n<p>\u201cRight now, you probably can\u2019t ring every client and do that,\u201d says Caren. \u201cBut if you do it as a <a href=\"https:\/\/messagemedia.com\/au\/features\/sms-personalisation\/\">personalised SMS<\/a>, that makes you stand out.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EOFY 2025 and financial services: Making personal connections at scale<\/h2>\n\n\n\n<p>At EOFY and beyond, financial service businesses are looking for fast, efficient ways to contact clients without losing that personal touch.<\/p>\n\n\n\n<p>According to Caren (and us), there\u2019s just one answer: \u201cYou need to find a new way to communicate with your clients at scale. The answer is SMS.\u201d<\/p>\n\n\n\n<p>Struggling with client connections and effective outreach at EOFY? <a href=\"https:\/\/messagemedia.com\/au\/contact\/\">Get in touch<\/a> to talk SMS solutions.&nbsp;<\/p>\n","protected":false},"author":6,"featured_media":45339,"menu_order":14,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[38],"class_list":["post-31011","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-tips-tricks-hacks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EOFY: How financial services benefit from SMS Australia<\/title>\n<meta name=\"description\" content=\"Too many clients, not enough time during EOFY? Here&#039;s how financial services can have conversations with 100s of clients at once with SMS. 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